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And the next time you have salescopy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your salescopy. Specifically, fans of one particular band. Chances are, you can figure out what makes them happy, too.
Your web copy can’t afford the same passive indifference. That copy is supposed to get you clients and sales. Your freelancing lifestyle depends on your copy being read. This isn’t about grabbing the first freelancer that catches your eye. Get your salescopy read. Powered by frugal
Most freelancers have enough trouble scrapping together money for the rent without having to worry about paying another couple of tens of thousands. You’re a freelancer. If you keep seeing clients come to your sales page and run off without buying, you probably want to take a class in writing killer salescopy that converts.
James: Do you ever feel guilty writing salescopy? Writing salescopy is noble and necessary. I think this is the thing writers don’t get when they’re thinking about freelancing. Most freelancers just give up too soon. So as a freelancer, you have to know where your clients are and be there.
Written by James - 69 Comments Many freelancers have university degrees. Many freelancers don’t have to send their resumes to people anymore, so those degrees don’t see a lot of action, but they’re there, collecting dust on our walls. That fascination is one of the reasons why I’m now so interested in sales and marketing.
By offering guest post services to your clients, they’ll enjoy benefits such as: Their name on the lips of their competition Content that will be syndicated across MANY blogs More page views direct to their salescopy, higher conversions and targeted visitors There’s more you can offer your clients instead of blogging services.
Allow me to demonstrate in a fictitious piece of salescopy targeting my teen: “Dearest daughter of mine, Imagine it’s the end of summer and the last day of work. That rockstar feeling? That’s one hell of an emotional benefit. Click here to cancel reply. I think we’ve all arrived at a very special place.
Back in 2006, I wrote newspaper ads in my favorite café. I’ve been doing Empathy Mapping ever since because to me it’s the quickest, easiest way to write salescopy. Four months ago I found an even easier way to use The Empathy Map to get salescopy to practically write itself. Empathy Mapping. Here’s my prompt.
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