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While it’s often discouraged (especially in academic writing) there’s nothing wrong with “I” in blog posts or web copy – and if you try to avoid it altogether, you might end up writing weak, passive sentences. Here’s an example: The tests were conducted on several websites… (passive voice). Want an example?
How many times did you close that long salescopy page a few seconds after it popped up unexpectedly while you were searching for something? How can trust be built online while the Internet is full of copycats, amateurs, and inferior websites? In 2006, I was mad enough to tell people about my intentions.
And the next time you have salescopy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your salescopy. Chances are, you can figure out what makes them happy, too. Not a writer? Powered by frugal
Now imagine the web copy on your site. Not your blog; the part of your website that’s devoted to convincing your readers to buy your services. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. Get your salescopy read.
It needed updating because it came out in 2006, so it was really bit long in the tooth. So people who find the regular hardback on wherever they find it, in the blurb, in the salescopy, it should say—I think Katie did this just a couple of weeks ago—”You can get the full color version of this at Swordschool.shop.”
By offering guest post services to your clients, they’ll enjoy benefits such as: Their name on the lips of their competition Content that will be syndicated across MANY blogs More page views direct to their salescopy, higher conversions and targeted visitors There’s more you can offer your clients instead of blogging services.
People want to see your portfolio, your testimonials, and your professional-looking website. If you keep seeing clients come to your sales page and run off without buying, you probably want to take a class in writing killer salescopy that converts. Written by Taylor - 22 Comments Don’t fret, good people. That’s right.
James: Do you ever feel guilty writing salescopy? Writing salescopy is noble and necessary. Reply Nabeel | Create Your First Website June 14, 2010 at 3:34 am What a great interview. But for the most part, I just try to find something true and powerful and run with it. Really down to earth person.
That fascination is one of the reasons why I’m now so interested in sales and marketing. Good salescopy can make people happy, sad, worried, frustrated… anything you want. Ultimately, good salescopy is all about convincing some complete stranger’s brain that whatever you’re selling is a great idea.
Allow me to demonstrate in a fictitious piece of salescopy targeting my teen: “Dearest daughter of mine, Imagine it’s the end of summer and the last day of work. That rockstar feeling? That’s one hell of an emotional benefit. I think we’ve all arrived at a very special place. Powered by frugal
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