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9th Edition of The New Rules of Marketing & PR Publishes Today

David Meerman Scott

First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.

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What If You’re Writing Novellas? Now What?

Jane Friedman

My first novella, Palms Are Not Trees After All, won the Clay Reynolds Novella Prize from Texas Review Press, in 2007. My second novella, That Night Alive, won the 2016 novella prize from Miami University Press. And my third novella, Life / Insurance, won the Fugere Book Prize from Regal House and is published today.

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Planning for the Life of Your Work (Even If You’re Not Famous Yet)

Jane Friedman

By the time she died in 2007, I had a second child, had finished my degree, and was working as a Program Officer at a foundation, as well as managing the literary business that persisted while she was ailing. Working part-time in her office (the beautiful library at the Cathedral of St.

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Professional Christian Book Editing — Ralley Point: Place Of Refuge by Daniel Bishop

Melanie Saxton

Knoxville, 2007. About the Book Daniel Bishop hired me to edit Ralley Point: Place Of Refuge , which is such a wonderful story based on true-life challenges between a widower, his young daughter, his new wife, and her desire to have a baby. From Amazon : She knew she was meant to be a mom. Her body disagreed.

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3 Bad Ideas for More Creative Writing

Jane Friedman

Before 2007, manufacturers (and consumers) saw the list above as requirements. Steve Jobs not only wanted to build a new type of phone, he wanted a leap forward in design and function. Apple challenged assumptions about what makes a phone and instead prioritized user experience. After the iPhone launched, this became a list of options.

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3 Ways to Use an Ellipsis aaaand … Keep Your Readers Hooked

Enchanting Marketing

The drumroll works in conjunction with phrases like: Here’s another tip … And … But … Onward … What’s more … More importantly … Gary Halbert (1938 – 2007), who was one of the most successful direct response copywriters ever, also loved using the ellipsis as a drumroll. Can you hear the drumroll when you arrive at the 3 dots?

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Generative Artificial Intelligence and the Future of Marketing

David Meerman Scott

The most talked about marketing technology since the iPhone first launched in 2007 has been the experimentation with generative artificial intelligence (AI) over the past few months.