The Creative Penn
SEPTEMBER 18, 2023
The indie author business model has been pretty similar since 2008 when Amazon launched the international Kindle. b) I have disrupted my publishing and marketing process with Kickstarter and Shopify Back in 2008, I was laid off from my IT contract along with so many other people during the Global Financial Crisis.
The Creative Penn
DECEMBER 31, 2022
In 2022, generative AI went mainstream , and now many creatives are using Midjourney/Stable Diffusion/DALL-E 2 for images and ChatGPT (along with Sudowrite or Jasper based on GPT3) to write and rewrite text, ideate and outline stories and articles, write ad copy, and more. If we race against them, we lose.
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The Creative Penn
DECEMBER 30, 2022
I've been selling direct since 2008 when I started online, but it's always been an afterthought for book sales. This means that the author takes a bigger slice of the revenue upfront, as well as controlling the customer data and the customer relationship , plus we get paid faster than going through other distribution platforms.
The Creative Penn
JANUARY 6, 2023
What I can see it doing, and I've already tested it and it works really well, is generating ad copy. But it feels to me like the Wild West when 2007, 2008, the early days of digital in general, which was just brilliant. It was just Facebook Ads for Authors when we started. Joanna: It is. It's not just Facebook, is it?
The Creative Penn
AUGUST 7, 2023
So if you want someone else to run your Facebook ads, your Amazon ads, you would come to Reader Reach side of the park. I mean, there was no KU back in 2009/2010 when your mum started, or 2008 when I started. One of the things that we really love about that product is that we do everything for you.
The Creative Penn
APRIL 24, 2023
Because back in 2008, I did all of this. You can add it to any ad copy for any Facebook ads or Amazon ads. I do think things have changed now, and certainly with this book, Pilgrimage , I really want to push my comfort zone a bit. I was in Australia. I did a press release. I got in the national press.
The Creative Penn
FEBRUARY 24, 2023
Some only use AI tools for generating sales descriptions or ad copy. I first self-published in 2008, and every year since, I have learned about and used new tools that help me improve my craft, write better books and run a better creative business. I have been writing for publication since 2005.
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