2008 Ad Copy Sales 
The Creative Penn
SEPTEMBER 18, 2023
Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? The indie author business model has been pretty similar since 2008 when Amazon launched the international Kindle.
The Creative Penn
DECEMBER 31, 2022
In 2022, generative AI went mainstream , and now many creatives are using Midjourney/Stable Diffusion/DALL-E 2 for images and ChatGPT (along with Sudowrite or Jasper based on GPT3) to write and rewrite text, ideate and outline stories and articles, write ad copy, and more. If we race against them, we lose.
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The Creative Penn
DECEMBER 30, 2022
I've been selling direct since 2008 when I started online, but it's always been an afterthought for book sales. I grew my direct book sales which means a greater percentage of profit for a lower number of book sales. I offered it, but I didn't focus on it. I also only offered digital formats.
The Creative Penn
JANUARY 6, 2023
So if you had a free download, that counted pretty much the same as a sale in terms of the algorithm. So those will be the primary levers that you can pull as an author to start generating sales or finding readers. I did that with Facebook ads, and I couldn't get them to work. Joanna: It is.
The Creative Penn
AUGUST 7, 2023
So if you want someone else to run your Facebook ads, your Amazon ads, you would come to Reader Reach side of the park. So let's say you spend $30 on a promo for lit fic on Bargain Booksy, the expectation is you will make that back in sales. So you see a lift in sales of all the other titles in your series, so we love that.
The Creative Penn
APRIL 24, 2023
Because back in 2008, I did all of this. And like you're talking about, okay, a mom walking and dictating, does that translate into book sales? Because it might not lead to book sales. Like even if you get on national TV, you're not going to sell 200,000 copies of your book that day. That in turn, it does lead to sales.
The Creative Penn
FEBRUARY 24, 2023
Some only use AI tools for generating sales descriptions or ad copy. I first self-published in 2008, and every year since, I have learned about and used new tools that help me improve my craft, write better books and run a better creative business. I have been writing for publication since 2005.
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