The Creative Penn

JUNE 26, 2023

Show Notes Changes in publishing and marketing for nonfiction authors over time and what still works How to stand out and build your community Content marketing and long-term marketing strategies Deciding what nonfiction book to write—should you stay in your lane? I sent proposals to three publishers, and Wiley gave me a book deal.

Writing 98

Writing Publishing Publisher Publishing 98

Neil Patel

NOVEMBER 7, 2022

Since 2005, Arianna Huffington and her Huffington Post co-founders have been publishing news stories as they unfold. Not only does HuffPost make money with blogs, but its revenue consists of online ads and money from corporate investments. Yaro: Building Revenue Through Ad Space. I’m sure you’re not surprised by this one.

Blog 80

Blog Blogging Keywords Education 80

Express Writers

MARCH 7, 2023

This is the highest amount in the history of the CMO survey (since 2008). This is especially relevant with the decline of traditional marketing mediums like television and radio ads. Content distribution: Once your content is published, the chances of someone reading or viewing it are somewhat low unless you distribute or promote it.

Content Marketing 97

Content Marketing Marketing Content Content Creation 97

Quick Sprout

JULY 13, 2022

The publisher can simply remove it from their site, so it never shows up on the search engines or anywhere on the internet. Alternatively, the publisher can remove identifiable information from the news article, such as your name or brand. Some publishers may even be willing to do these things if you just ask them to.

Social Media 121

Social Media Keywords Engineering Management 121

The Creative Penn

JANUARY 28, 2023

We have all our lines and of course I do share, I share a lot and have done since I was online in 2008. And those two people, I was like, I really hope they don't say I can't publish it because it's already done. Jo: And yes, because I felt like it's my story, and if they don't want me to publish it, I'm going to have to argue that.

Writing 98

Writing Publishing Publisher Publishing 98

The Creative Penn

AUGUST 21, 2023

In the intro, Kobo Plus expands to audiobooks in Australia & New Zealand; Thoughts on the changing publishing environment based on Thrillerfest Audios (well worth buying!), What specifically got me into publishing, was my wife decided to write some books, some nonfiction books about styling. So welcome to the show, Joe.

Creativity 98

Creativity Insurance Advertising Publishing 98

The Creative Penn

OCTOBER 20, 2023

If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. Thomas Umstaddt Jr interviews Joanna Penn on the Novel Marketing Podcast covering tips for publishing, selling, and marketing direct to readers.

Marketing 98

Marketing Warehousing Sales Education 98

The Creative Penn

FEBRUARY 27, 2023

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher.

Landing Page 98

Landing Page Ads Publishing Publisher 98

The Creative Penn

JANUARY 6, 2023

In the intro, publishing trends for 2023 [ Written Word Media ]; Apple AI narration ; ChatGPT into Bing [ The Verge ]; Comments on Audible [ Brandon Sanderson , Audiblegate ]; TikTok ban and problems [ Reuters , Rolling Stone ]; my Pilgrimage Kickstarter. Different ways to monetize your brand to make ads profitable. So it's weird.

Advertising 98

Advertising Marketing Ads Social Media 98

The Creative Penn

NOVEMBER 4, 2022

With its detailed reports on how to improve your writing, and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. You started before me, but when I started self-publishing there was also no Kindle. Morgana: I was five years old at the time. No, I lie, I wasn't.

Retail 98

Retail Banking Ads Website 98

The Creative Penn

JANUARY 30, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. So first up — Tell us a bit more about you and how you got into writing and publishing. And if you're paying for ads, that can be a real problem.

Advertising 98

Advertising Copy Sales Publishing 98

Neil Patel

SEPTEMBER 8, 2020

in September 2008, the Google maps mobile app was launched on Android. Paid marketing avenues: Local search ads and Google Maps Ads. Google has previously experimented with ads inside maps and pushed AdWords location extensions. But, at the Performance Summit , Google released new forms of local search ads.

Brand 126

Brand Retail Ads SEO 126

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Use AdRoll to Automate Ad Campaigns. Unfortunately, they don’t publish their pricing. What is Marketing Automation?

IT 145

IT Landing Page Marketing Sales 145

ProBlogger

MARCH 2, 2022

I said earlier in the series that I’m assuming ‘great content’ is being added to the hypothetical new blog that we’re promoting. This article was first published on March 16, 2008 and updated March 3, 2022. The post How to Grow Your Blog with Viral Content appeared first on ProBlogger.

Blog 43

Blog Blogging Content Promotion 43

The Creative Penn

DECEMBER 25, 2022

Joanna Penn: Hello everyone, and welcome to the Alliance of Independent Authors Advanced Self-Publishing Salon with me, Joanna Penn, and Orna Ross. I got much more serious about poetry publishing, which was much more fun and much better integrated with the busy schedule that I had in those years. Transcript of the discussion.

Creativity 98

Creativity Publishing Publisher Publishing 98

The Creative Penn

JUNE 9, 2024

In the intro, The Hotsheet with Jane Friedman ; 20 ways you should be using AI in publishing [ PerfectBound ]; Artificial Intelligence? That information can be fed back to Meta, so Facebook and Instagram, to make your ads operate more efficiently and to bring you new purchasers more profitably. Steve Pieper explains in this interview.

Advertising 52

Advertising Sales Ads Publishing 52

Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. But it doesn’t only have to be ad content. contentstrategy Click To Tweet.

Management 106

Management IT Digital Media Digital Marketing 106

ProBlogger

FEBRUARY 16, 2022

I’ve concentrated my own limited experimenting with advertising in two types of advertising: Google Ads – An oldie but a goodie. Particularly useful is the ability to target specific sites that run AdSense and to develop ads that target those readers specifically. cent per click. Tips for Advertising Your Blog.

Advertising 40

Advertising Promotion Landing Page Blog 40

ProBlogger

OCTOBER 20, 2021

At one extreme we see bloggers simply scraping and republishing the feeds of others and slapping ads on them (splogs) – however there are a lot more subtle ways of falling into this trap that are easy to fall into. Another quick tip on adding originality to your blog – share an opinion. answer questions. look forward.

Blog 45

Blog Blogging Blogger Ads 45

ProBlogger

OCTOBER 20, 2021

At one extreme we see bloggers simply scraping and republishing the feeds of others and slapping ads on them (splogs) – however there are a lot more subtle ways of falling into this trap that are easy to fall into. Another quick tip on adding originality to your blog – share an opinion. answer questions. look forward.

Blog 45

Blog Blogging Blogger Ads 45

ProBlogger

OCTOBER 20, 2021

At one extreme we see bloggers simply scraping and republishing the feeds of others and slapping ads on them (splogs) – however there are a lot more subtle ways of falling into this trap that are easy to fall into. Another quick tip on adding originality to your blog – share an opinion. answer questions. look forward.

Blog 45

Blog Blogging Blogger Ads 45

BKA Content

OCTOBER 10, 2022

In 2008, companies that maintained or increased marketing budgets experienced three and a half times more brand visibility than competitors that didn’t. With consumers relying on ad blockers to improve their internet experience, companies need alternative ways to attract buyers.

Digital Media 52

Digital Media Advertising Government Social Media 52

The Creative Penn

SEPTEMBER 30, 2024

This episode is sponsored by Publisher Rocket , which will help you get your book in front of more Amazon readers so you can spend less time marketing and more time writing. I use Publisher Rocket for researching book titles, categories, and keywords — for new books and for updating my backlist. Thanks very much for having me.

Writing 52

Writing Writer Publishing Publisher 52

The Creative Penn

APRIL 24, 2023

Plus, Build for Tomorrow: An Action Plan for Embracing Change, Adapting Fast, and Future-Proofing your Career by Jason Feifer; The future of publishing is now on the Dialogue Doctor podcast; Content vs connection [Jay Acunzo on Twitter ]; Why I'm focusing on being an AI-assisted artisan author; Death of an Author, from Pushkin Press.

Marketing 98

Marketing Publishing Publisher Publishing 98

ProBlogger

OCTOBER 13, 2021

A few last tips: Say Something Constructive – before you hit publish on your next post, ask yourself if you’ve said anything constructive that your readers can take away? Have you added value to their lives in some way? This post was first published on June 25, 2008 and updated 14 October, 2021.

Blogger 43

Blogger Construction Publishing Publisher 43

The Creative Penn

JULY 14, 2024

So first up— Tell us a bit more about you and how you got into writing and publishing. I came into fanfiction during a very rough time of my life, in about 2007/2008. I had given up on it throughout the 90s because I just kind of decided nobody was ever going to publish what I wrote. KimBoo: Thank you so much, Joanna.

Writing 52

Writing Writer Publishing Publisher 52

ProBlogger

OCTOBER 13, 2021

A few last tips: Say Something Constructive – before you hit publish on your next post, ask yourself if you’ve said anything constructive that your readers can take away? Have you added value to their lives in some way? This post was first published on June 25, 2008 and updated 14 October, 2021.

Blogger 41

Blogger Construction Publishing Publisher 41

The Creative Penn

FEBRUARY 24, 2023

From the headlines this week, “Sci-fi publisher Clarkesworld halts pitches amid deluge of AI-generated stories.” [ The Guardian ] and “Hundreds of AI-written books flood Amazon.” [ The Independent ]. Here are the highlights and the full transcript is below. But as ever, the headlines are clickbait and we need to have a more nuanced approach.

Text 98

Text Creativity Publishing Publisher 98

The Creative Penn

OCTOBER 23, 2023

In the intro, Self-publishing's ongoing evolution [ Publishers Weekly ]; Audiobooks on Spotify and how my listening behavior is changing [ FindawayVoices ]; Author ecosystems , and an overview on the Kickstart your book sales podcast. First of all, on that whole lifetime deal companies, all of that, this is the same with publishers.

Retail 98

Retail Publishing Publisher Publishing 98

Quick Sprout

JULY 12, 2022

Founded in 2008 Custom strategies Cost-effective & confidential Highly intuitive. NetReputation conceptualizes, creates, and posts content on owned assets through their online platform and creates a publishing schedule. The final step is content promotion through email lists and blogs, organic feedback, and paid ads.

Management 139

Management Healthcare Medical Hospitality 139

ProBlogger

OCTOBER 7, 2021

I guess in summing up – my strategy is to attempt to keep a balance between: Keeping momentum of the blog going/adding value to readers. This post was first published on Jun 24, 2008 and updated Oct 7, 2021. This meant a little extra work in preparation for my break but it’s worth it!

Blog 41

Blog Blogging Blogger Blog Post 41

ProBlogger

MARCH 2, 2022

I said earlier in the series that I’m assuming ‘great content’ is being added to the hypothetical new blog that we’re promoting. This article was first published on March 16, 2008 and updated March 3, 2022. The post How to Grow Your Blog with Viral Content appeared first on ProBlogger.

Blog 26

Blog Blogging Content Promotion 26

ProBlogger

NOVEMBER 4, 2021

Multiple Income Streams – there comes a point where if you add too many different ad networks, affiliate programs and other income streams to your blog where you can be spending too much time administering them. Optimizing ads, tracking results, chasing up payments etc – it all takes time. appeared first on ProBlogger.

Social Media 43

Social Media Projects Blogger Engagement 43

ProBlogger

NOVEMBER 4, 2021

Multiple Income Streams – there comes a point where if you add too many different ad networks, affiliate programs and other income streams to your blog where you can be spending too much time administering them. Optimizing ads, tracking results, chasing up payments etc – it all takes time. appeared first on ProBlogger.

Social Media 43

Social Media Projects Blogger Engagement 43

The Creative Penn

FEBRUARY 13, 2023

Tell us a bit about you and how you got into writing and publishing. And then I started learning the lessons of how to professionally publish a book, and to publish a book well, and market a book well , and sell books and market with my book. Honoree: Hi, I'm so happy to be here. Joanna: I'm so excited to talk to you again.

Marketing 98

Marketing Publishing Publisher Publishing 98

ProBlogger

FEBRUARY 16, 2022

I’ve concentrated my own limited experimenting with advertising in two types of advertising: Google Ads – An oldie but a goodie. Particularly useful is the ability to target specific sites that run AdSense and to develop ads that target those readers specifically. cent per click. Tips for Advertising Your Blog.

Advertising 26

Advertising Promotion Landing Page Blog 26

ProBlogger

NOVEMBER 4, 2021

Multiple Income Streams – there comes a point where if you add too many different ad networks, affiliate programs and other income streams to your blog where you can be spending too much time administering them. Optimizing ads, tracking results, chasing up payments etc – it all takes time. appeared first on ProBlogger.

Social Media 41

Social Media Projects Blogger Engagement 41