Content Marketing Institute

NOVEMBER 19, 2017

If you (or your boss or client) are a newcomer to content marketing, the following books provide a comprehensive, up-to-date big view of how content marketing differs from advertising-based approaches (and the terms and values). Marcus Sheridan, also known as The Sales Lion, was one of the pioneer content marketers.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

ContentWriters

MAY 10, 2023

Spotify, arguably the most popular music streaming platform in the world, has been growing rapidly since its inception in 2008. This information is then used to aid Spotify in creating personalized content and targeted advertising campaigns.

Marketing 105

Marketing Collaboration Social Media Hospitality 105

The Creative Penn

NOVEMBER 4, 2022

What about sales tax / VAT? Are direct sales for you? You’re in control of the site and your sales pages, with no other ads on your page to distract potential readers. Over time, you build up traffic to your store, and that effort compounds, so you start to make sales every day on a site you control. What are the costs?

Banking 98

Banking Creativity Sales Publisher 98

Content Marketing Institute

SEPTEMBER 26, 2018

Among the benefits – shorter sales cycle (no. 4), complement to paid advertising (no. How does marketing without talking about or promoting our product/service help us create leads and sales? That calculus varies based on your product sale point, obviously, but the base principle is still the same.

Content Marketing 110

Content Marketing Marketing Content Content Creator 110

The Creative Penn

JANUARY 30, 2023

Why might using your face to advertise your books be a good idea? And it's really interesting because the most reliable way I've discovered to improve my Amazon sales is to just advertise my direct sales. And we see a number of authors are doing this direct sales process, and we see it over and over and over again.

Advertising 98

Advertising Copy Sales Publisher 98

The Creative Penn

DECEMBER 30, 2022

Yes, creatively, because I am much happier about advertising the early books in the series now. I've been selling direct since 2008 when I started online, but it's always been an afterthought for book sales. I grew my direct book sales which means a greater percentage of profit for a lower number of book sales.

Creativity 98

Creativity Pharmaceutical Projects Sales 98

The Creative Penn

MARCH 27, 2023

The paperback version for sale on Amazon and Ingram has a plain B&W interior. Only available in the Kickstarter and also for sale on my store, CreativePennBooks.com. If you find it for sale elsewhere, then it is a secondhand copy. I used Bookfunnel to deliver all ebooks and audiobooks, as per usual with my direct sales.

Retail 98

Retail Projects Social Media Sales 98

The Creative Penn

FEBRUARY 27, 2023

That was my first introduction to direct sale, to be honest, because I did not understand CreateSpace, Amazon KDP did not necessarily exist for print. And being that I'm a marketer, and I'm doing direct sales, I always kind of refer to products, and by products, I mean books. Here are the highlights and the full transcript is below.

Landing Page 98

Landing Page Ads Publisher Publishing 98

BKA Content

OCTOBER 10, 2022

Anticipate Marketing and Sales Needs With Blogging If you’re looking for a low-cost evergreen solution to marketing during a recession, our monthly blog writing service is the answer. Too many businesses underestimate the value of advertising and consumer relationships during economic downturns. Learn More.

Digital Media 52

Digital Media Advertising Government Social Media 52

The Creative Penn

AUGUST 14, 2023

It's interesting because so many people start with those type of companies because I guess you're on Google, and they're the ones who are advertising usually. Most of my sales come through print , whereas I know that many indie authors get more sales with eBooks. Are they a percentage of your sales now?

Publisher 98

Publisher Publishing Publishing Promotion 98

The Creative Penn

APRIL 1, 2024

You’ll use different elements for each launch, as well as for long-term sales. You won’t have control of your pricing, your cover, or the metadata around categories and keywords, and it won’t be financially viable to do paid ads as you won’t be able to measure sales and return-on-investment (ROI). Here are some things to consider.

Marketing 52

Marketing Social Media Advertising Promotion 52

The Creative Penn

JUNE 9, 2024

Using click testing to test a book idea with your target audience Steve's Click Testing and Direct Sales courses — If you're interested, please consider using my affiliate link and supporting the show: www.TheCreativePenn.com/clicktesting You can find Steve at AMMOauthor.com and his books at Lars.buzz. Steve: It's a great question.

Advertising 52

Advertising Sales Ads Publisher 52

ProBlogger

APRIL 19, 2017

Why The Loooooong Sales Letter Works And Other Surprising Sales Hacks via Mixergy. He created Bushwalking Blog in 2008 to provide detailed reports of his hikes. So many bloggers look at traditional methods of monetization such as advertising, affiliate income and developing online products. Find out SujanPatel.com.

Blogger 50

Blogger Editorial Agency Digital Marketing 50

ProBlogger

DECEMBER 12, 2012

Forced to close her real estate business in November 2008 because of the mortgage meltdown, Susan launched her digital information business in January 2009 with a mere $200 in startup capital. Published nearly four years ago, it still makes $600-$3,000 a month in online sales. Create a sales page. Expanding to a product suite.

Electronics 46

Electronics Blogging Blog Sales 46

ProBlogger

MARCH 31, 2014

Readers had just received 31 posts of high value, there was lots of goodwill and community on the site, and I think the healthy sales reflected this. Last time I did the analysis of where sales of our eBooks came from I found that more than 90% of our sales came from emails that we sent to our readers. Please digest that.

Social Media 52

Social Media Sales Blogger Copy 52

The Creative Penn

NOVEMBER 4, 2022

If you are a wide author, you are already used to not having a good Amazon rank because a borrow counts as a sale. And they had the identical sales. Without even advertising, because I think she's too busy churning out books and she hasn't had a chance, she's doing quite well out of that store.

Retail 98

Retail Banking Ads Website 98

ProBlogger

SEPTEMBER 29, 2011

In 2008, Europe’s soccer elite scored around $800 million from merchandizing. This will bring new readers to your blog, and strengthen your credibility with advertisers. Best of all, you can deliver continuous sales results. Have you ever seen a software sales letter that ends with $300 in free bonuses? Make your case.

Retail 43

Retail Copywriter Copywriting Promotion 43

ProBlogger

FEBRUARY 19, 2018

Like ringing up an advertiser for the first time and saying, “Hey, will you advertise on my blog?” But 2008, it plateaued, it was steady, and then it took off again. Another one that you might wanna try is advertising your blog, investing some money into driving some traffic. Similarly, you can do an upsell after a sale.

Blogging 52

Blogging Blog Promotion Blogger 52

ProBlogger

JULY 21, 2011

For details about the fledgling Tripawds site, don’t miss my submission for the 2008 ProBlogger Video Mashup. And we were doing our best to monetize the site with your typical affiliate programs, text link ads and PPC campaigns. My movie is the only one featuring a talking dog. Tripawds has come a long way since then.

Landing Page 42

Landing Page Ads Promotion Sales 42

ProBlogger

JUNE 5, 2017

Nikki started Styling You in July 2008 and today – 9 years later – she’s not only grown her audience, but she’s built a pretty amazing business around her blog. Darren: I think it was 2008, July maybe? If you go back to 2008 when I started, Facebook business pages started not long after. I’m thinking October 2008.

Blogger 44

Blogger Blogging Blog Social Media 44

ProBlogger

JANUARY 13, 2013

DSG: I started in 2008. So 2008 and 2009, it was really for local entrepreneurs in St. Another thing is that once you start putting things for sale and you start getting some really awesome customers, they start spreading the word. Louis, Missouri, where I’m from. Strategies for growing your site. It’s a good thing.

Blogging 42

Blogging Blog Promotion Advertising 42

Income Diary

JANUARY 29, 2024

When browsing businesses for sale, consider niches like health, wealth, relationships, travel, and technology, which are known for robust monetization opportunities and enthusiastic audiences. Moreover, the inclusion of social accounts and email lists when selling content sites can attract a wide range of buyers and drive up the sale price.

Website 52

Website Social Media Lead Generation Engineering 52

ProBlogger

OCTOBER 6, 2022

Readers had just received 31 posts of high value, there was lots of goodwill and community on the site, and I think the healthy sales reflected this. Last time I did the analysis of where sales of our eBooks came from I found that more than 90% of our sales came from emails that we sent to our readers. Please digest that.

Sales 41

Sales Social Media Blogger Copy 41

ProBlogger

JUNE 5, 2017

Nikki started Styling You in July 2008 and today – 9 years later – she’s not only grown her audience, but she’s built a pretty amazing business around her blog. Darren: I think it was 2008, July maybe? If you go back to 2008 when I started, Facebook business pages started not long after. I’m thinking October 2008.

Blogger 38

Blogger Blogging Blog Social Media 38

ProBlogger

AUGUST 18, 2016

Use filters on gmail – I have hundreds of filters on gmail – bulk for emails on products sales – keep records to serve customers – quick gmail search of transactions to see if customer purchases a product or not – emails you want to keep, but don’t want to read. It’s a fairly affordable option for us.

Management 30

Management Advertising Manufacturing Projects 30

ProBlogger

OCTOBER 6, 2022

Readers had just received 31 posts of high value, there was lots of goodwill and community on the site, and I think the healthy sales reflected this. Last time I did the analysis of where sales of our eBooks came from I found that more than 90% of our sales came from emails that we sent to our readers. Please digest that.

Sales 26

Sales Social Media Blogger Copy 26

ProBlogger

AUGUST 18, 2016

Use filters on gmail – I have hundreds of filters on gmail – bulk for emails on products sales – keep records to serve customers – quick gmail search of transactions to see if customer purchases a product or not – emails you want to keep, but don’t want to read. It’s a fairly affordable option for us.

Management 20

Management Advertising Manufacturing Projects 20

The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

The Creative Penn

AUGUST 21, 2023

How do you ensure secure cash flow and profits, instead of focusing on short-term spike sales? But I also came out of business of 13 years IT consulting, and I arrived as well, in sort of 2008 I started, but you know, really when indie started taking off. You have to pay that advertising immediately. That's a big one for me.

Creativity 98

Creativity Insurance Advertising Publisher 98

The Creative Penn

OCTOBER 20, 2023

If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. It's called direct sales. And specifically, direct sales online. It's about more profit per sale. Well, there is!

Marketing 98

Marketing Warehousing Sales Education 98

Neil Patel

APRIL 7, 2021

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer. From history lessons to advertising theory, this book shares strategies for the most effective digital messaging you’ve ever known. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising.

Marketing 128

Marketing Persuasion Digital Marketing Agency 128

The Creative Penn

DECEMBER 18, 2023

Introduction On 8 December 2008, I published my first blog post on www.TheCreativePenn.com. The Creative Penn home page in 2008 This is my third website. It is harder to stand out, especially as advertising has become more expensive and the market has become ever more crowded. Do you have any questions?

Retail 98

Retail Pharmaceutical Creativity Publishing 98

The Creative Penn

JUNE 26, 2023

So in 2008, I started my own publishing business. Nonfiction authors don't just make money with book sales or change lives with book sales. Stephanie: Yeah, it's so rare that somebody actually makes a living from their book sales. Then in 2010, I launched the Nonfiction Writers Conference. What are the other ways?

Writing 98

Writing Social Media Publisher Publishing 98

The Creative Penn

DECEMBER 25, 2022

I have been blogging since 2008, year in, year out , and just always did, and then, I just thought, you know what, I'm going to let go of the blog. Joanna Penn: And just on that, so the direct sales model, software is another thing. But let's talk about also quitting advertising, spending money on a series or a book that does not work.

Creativity 98

Creativity Publisher Publishing Publishing 98

The Creative Penn

APRIL 24, 2023

Why is publicity still useful in an age of pay-per-click direct advertising? Because back in 2008, I did all of this. And like you're talking about, okay, a mom walking and dictating, does that translate into book sales? Because it might not lead to book sales. That in turn, it does lead to sales.

Marketing 98

Marketing Publisher Publishing Publishing 98

The Creative Penn

MAY 5, 2023

If you use Grammarly or ProWritingAid for aspects of editing, Google for research or Maps for navigation or email with auto-anti-spam, Amazon for publishing or advertising or shopping, Facebook or TikTok or Twitter for social media, Spotify for music discovery, or Netflix for TV, you are using AI-assisted platforms and tools.

Creativity 98

Creativity Publisher Publishing Publishing 98

Income Diary

MARCH 31, 2024

Airbnb founded in 2008 did not make the original list but is here today. Additionally, the company generates revenue through its advertising business and sales of hardware devices such as the Amazon Echo and Fire TV Stick. Google primarily earns money through its advertising business, which accounts for about 80% of its revenue.

Website 52

Website Retail Electronics Advertising 52