Content Marketing Institute

MAY 31, 2018

In most cases, you need to add textual information such as copy, descriptions, and product data as well. Metadata is essential to managing these assets, providing useful information about the content, such as: “Older woman holding a baby, photo, taken by Phil Smith, January 5, 2008.” contentstrategy Click To Tweet.

Management 111

Management IT Digital Media Digital Marketing 111

The Creative Penn

JANUARY 30, 2023

And it's really interesting because the most reliable way I've discovered to improve my Amazon sales is to just advertise my direct sales. And we see a number of authors are doing this direct sales process, and we see it over and over and over again. So it's called cross-channel effects. It's kind of like bonus money.

Advertising 98

Advertising Copy Sales Publishing 98

The Creative Penn

DECEMBER 29, 2024

There were only 200 hardback copies printed and I didn't sell it in any other formats. It's not for sale at all right now. When you have a site as old as mine (started 2008), there's always backlist content to update or archive. But it was a truly limited edition. Not a fun job, but necessary! I use Descript and Otter.ai

Creativity 52

Creativity Projects Social Media Publishing 52

The Creative Penn

JUNE 26, 2023

So in 2008, I started my own publishing business. So you can make more money per copy, you maintain all the control over your work , and that was really important to me. Author Mark Paul, he's a memoir writer, he has sold 45,000 copies of his memoir using nothing but Amazon ads. And in three hours, we sold eight copies.

Writing 98

Writing Social Media Publishing Publishing 98

The Creative Penn

MARCH 27, 2023

The paperback version for sale on Amazon and Ingram has a plain B&W interior. Only available in the Kickstarter and also for sale on my store, CreativePennBooks.com. If you find it for sale elsewhere, then it is a secondhand copy. This edition has a fly leaf cover, silver foil, and interior color photos.

Retail 98

Retail Projects Social Media Sales 98

The Creative Penn

DECEMBER 30, 2022

I've been selling direct since 2008 when I started online, but it's always been an afterthought for book sales. I grew my direct book sales which means a greater percentage of profit for a lower number of book sales. I offered it, but I didn't focus on it. I also only offered digital formats.

Creativity 98

Creativity Pharmaceutical Projects Sales 98

Neil Patel

FEBRUARY 12, 2023

Since 2008, spending on SEO from 2008 to 2020 has grown over 7x from $11.5 As part of your SEO campaign, let’s say you spent $100 on localized SEO efforts for other counties near your business’s location, and it netted you $300 in sales as a result. What is SEO? SEO is an essential component of any marketer’s strategy.

SEO 75

SEO IT Keywords Social Media 75

The Creative Penn

OCTOBER 20, 2023

If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. It's called direct sales. And specifically, direct sales online. It's about more profit per sale. Well, there is!

Marketing 98

Marketing Warehousing Sales Education 98

The Creative Penn

JULY 17, 2023

When I have a book that is traditionally published, I always, always, always expect it—because I think writers are just these hopeful unicorns—I expect it to rise to the top and to sell a bajillion million copies, and when it doesn't, and we're talking about a traditionally published book, there is nothing I can do. It was ready to go.

Publishing 98

Publishing Publishing Publisher Copy 98

The Creative Penn

JANUARY 6, 2023

Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thrillers, with over 6 million copies sold. Joanna: Mark Dawson is the award-winning USA Today best-selling author of the John Milton series and other thrillers, with over 6 million copies sold. Transcript of Interview with Mark Dawson.

Advertising 98

Advertising Marketing Ads Social Media 98

The Creative Penn

APRIL 24, 2023

Do we put it in the post with a copy of our book? Because back in 2008, I did all of this. And like you're talking about, okay, a mom walking and dictating, does that translate into book sales? Because it might not lead to book sales. You can add it to any ad copy for any Facebook ads or Amazon ads.

Marketing 98

Marketing Publishing Publishing Publisher 98

The Creative Penn

AUGUST 21, 2023

How do you ensure secure cash flow and profits, instead of focusing on short-term spike sales? Of the copies I did sell, it seemed like most of them were to this group called 20Booksto50k, and I had authors reaching out to me asking me questions. Joe Solari discusses key aspects of your author business. That's a big one for me.

Creativity 98

Creativity Insurance Advertising Publishing 98

The Creative Penn

AUGUST 7, 2023

How can you leverage the tools available for authors to sell more copies? So the creative, the ad copy, the targeting, and we're able to leverage a lot of the audiences that we have and the data we have to actually be more effective at running some of those ads, then maybe an author could do on their own.

Ads 98

Ads Marketing Retail Publishing 98

The Creative Penn

JANUARY 29, 2024

Show Notes Harnessing the popularity of Dungeons and Dragons on Kickstarter Offering physical objects to accompany your book campaign Why are direct sales and Kickstarter taking off now? If it's a special edition, or like a premium cover, it could be over $100 per copy. Here are the highlights and the full transcript is below.

Manufacturing 98

Manufacturing Retail Consulting Sales 98

The Creative Penn

NOVEMBER 7, 2022

I did exactly this, back in 2008 or 2007, something like that, I printed a load of books, I had them in my living room, and I thought, Oh, I'm going to just sell them all in five minutes and make loads of money. Joanna Penn with the first edition of what became Career Change. Most of those boxes went to the landfill!

Marketing 98

Marketing Writing Social Media Publishing 98

ProBlogger

APRIL 19, 2017

Behind The Book Campaign: How to Sell 30,000 Copies in Six Weeks. Why The Loooooong Sales Letter Works And Other Surprising Sales Hacks via Mixergy. He created Bushwalking Blog in 2008 to provide detailed reports of his hikes. How I Did Research For 3 New York Times Bestselling Authors (In My Spare Time). Neil Fahey.

Blogger 50

Blogger Editorial Agency Digital Marketing 50

The Creative Penn

DECEMBER 19, 2022

How the pandemic and increasing online sales have changed traditional publishing. Why backlist sales are so important. How has the pandemic and increasing online sales changed the more traditional publishing industry? But print book sales were up 9% in 2021 , and for a mature industry that is astonishing. Show Notes.

Publishing 98

Publishing Publishing Publisher Sales 98

ProBlogger

MARCH 31, 2014

Readers had just received 31 posts of high value, there was lots of goodwill and community on the site, and I think the healthy sales reflected this. Last time I did the analysis of where sales of our eBooks came from I found that more than 90% of our sales came from emails that we sent to our readers. Please digest that.

Social Media 52

Social Media Sales Blogger Copy 52

The Creative Penn

AUGUST 14, 2023

With Ingram, I'm able to get them in bookstores and order copies for school visits or different events. Most of my sales come through print , whereas I know that many indie authors get more sales with eBooks. Are they a percentage of your sales now? I saw more of an uptick of sales on those at that time.

Publishing 98

Publishing Publishing Publisher Promotion 98

The Creative Penn

NOVEMBER 4, 2022

I got it selling there, but of course, I had a thousand copies offset run, which was fairly expensive because I didn't know what I was doing. If you are a wide author, you are already used to not having a good Amazon rank because a borrow counts as a sale. And they had the identical sales. And so, they got it nationally.

Retail 98

Retail Banking Ads Website 98

The Creative Penn

FEBRUARY 27, 2023

That was my first introduction to direct sale, to be honest, because I did not understand CreateSpace, Amazon KDP did not necessarily exist for print. And being that I'm a marketer, and I'm doing direct sales, I always kind of refer to products, and by products, I mean books. Here are the highlights and the full transcript is below.

Landing Page 98

Landing Page Ads Publishing Publishing 98

ProBlogger

SEPTEMBER 29, 2011

In 2008, Europe’s soccer elite scored around $800 million from merchandizing. Best of all, you can deliver continuous sales results. Here’s another idea if your audience is influential: be bold, ask the company for several copies of the product, and run a contest. Can you drive enough sales to make it worthwhile for them?

Retail 43

Retail Copywriting Copywriter Promotion 43

ProBlogger

JANUARY 7, 2013

In this 2008 screenshot of my blog, the header, sidebar, and navigation are roughly as loud as a drunk protesting he shouldn’t be thrown out of the bar. Similarly, I wanted people looking at and clicking on the navigation since the pages listed there were sales-oriented. Engage Readers on Archive Pages Fast. Maybe louder!

Blog 43

Blog Blogging Brand Copy 43

ProBlogger

AUGUST 30, 2015

I wrote How Batch Processing Made Me 10 Times More Productive in 2008. This can increase sales. Create keyboard shortcuts so you don’t have to copy and paste all your hashtags from notepad. Ask yourself: Can I integrate others into the sales process? Once you have finished your sales page, take a break.

Landing Page 52

Landing Page Social Media Brand Sales 52

The Creative Penn

MAY 5, 2023

Foster connection and community with other humans You can also use AI tools for marketing, and even some of those authors who are adamant about not writing with AI are using it for social media and marketing copy, character images, advertising, and more. But even as we use the tools, we have to ‘leave handprints.’ I know this is hard.

Creativity 98

Creativity Publishing Publishing Publisher 98

ProBlogger

OCTOBER 6, 2022

Readers had just received 31 posts of high value, there was lots of goodwill and community on the site, and I think the healthy sales reflected this. Last time I did the analysis of where sales of our eBooks came from I found that more than 90% of our sales came from emails that we sent to our readers. Please digest that.

Sales 41

Sales Social Media Blogger Copy 41

The Creative Penn

JUNE 9, 2024

Using click testing to test a book idea with your target audience Steve's Click Testing and Direct Sales courses — If you're interested, please consider using my affiliate link and supporting the show: www.TheCreativePenn.com/clicktesting You can find Steve at AMMOauthor.com and his books at Lars.buzz. Steve: It's a great question.

Advertising 52

Advertising Sales Ads Publishing 52

ProBlogger

JUNE 30, 2011

Ramit expected to sell 100 copies in the first year. When the economy tanked in late 2008, nobody cared about investing. Ramit says “I try to get them to make the cost of the course back before they even see the sales page.&#. Some of those readers even said they’d never come back to his site. He sold over 1000.

Finance 41

Finance Script Ads Consulting 41

ProBlogger

APRIL 23, 2013

10 Years and $420,000 later… I’d love to be able to calculate exactly how much I’ve earned from Amazon in that time but their current reporting system only goes back as far as 2008. Easy integration – Amazon provides some good tools and widgets to help you integrate the sales channel into your website. They work!

Electronics 56

Electronics Promotion Sales Blogger 56

ProBlogger

MARCH 20, 2017

This can prove very useful when you need the extra motivation to start writing you next post.The above table is a copy from my notes. In my case, I was blogging about fitness since 2008 so I knew the industry very well and I believe this is one of the reasons that the blog’s traffic increased so quickly.

Blog 54

Blog Blogging Keywords SEO 54

The Creative Penn

MARCH 3, 2024

So you can just order a single copy to yourself. So on a single copy basis you can do sprayed edges books as well. Joanna: On a single copy. Also, we can make more money per copy. So again, they will be all print on demand and single copy. I need to get the habit of single copy for mugs, but single mugs.

Retail 52

Retail Copy Publishing Publishing 52

The Creative Penn

FEBRUARY 13, 2023

You're going to print copies of the book, and you're going to give it out to market your business. I like that you mentioned geography, actually, because you made me think there because I have always focused on global sales. If you're selling services in one zip code, then you don't really care about Amazon, right?

Marketing 98

Marketing Publishing Publishing Publisher 98

The Creative Penn

JANUARY 26, 2023

Has it actually led to book sales? Oliver: So when it comes to book sales, right now, I'm in the middle of a huge project because I decided that the story that I wrote in my first few books, I felt the scope was too small. And that's something that AI cannot copy. I've been putting stuff online now since 2008.

Creativity 98

Creativity Projects Government Text 98

Smart Blogger

AUGUST 9, 2023

There’s more to success than book sales, however, and being “a successful author” is about defining what that means for you. When she makes contact with an executive, or someone connects with her, she sends them a free copy of her book. Until he wrote Your First 1,000 Copies , a book about selling books.

Blog 55

Blog Blogging Proofreader Blogger 55

The Creative Penn

FEBRUARY 24, 2023

Some only use AI tools for generating sales descriptions or ad copy. I first self-published in 2008, and every year since, I have learned about and used new tools that help me improve my craft, write better books and run a better creative business. I have been writing for publication since 2005. And here's why.'

Text 98

Text Creativity Publishing Publishing 98

Income Diary

APRIL 2, 2024

Amazon.com is currently the world’s largest Internet sales company on the World Wide Web and earns $386 Billion a year. Dommermuth trained as a banker, before moving into computer sales in Montabaur, Germany. He also had an unpaid internship in sales at Red Bull. 29 Gabe Newell: Founder of Valve is worth $4.3

Engineering 52

Engineering Finance Entertainment Education 52

ProBlogger

OCTOBER 6, 2022

Readers had just received 31 posts of high value, there was lots of goodwill and community on the site, and I think the healthy sales reflected this. Last time I did the analysis of where sales of our eBooks came from I found that more than 90% of our sales came from emails that we sent to our readers. Please digest that.

Sales 26

Sales Social Media Blogger Copy 26