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And that everything that was ever made available remains on sale through “normal channels” (which is “online”, not “in store”) forever. It doesn’t take a math genius to reckon that a pretty stable total book purchasing and readership constituency will result in dramatic reductions in sales per title.
Continue The Creative Penn Podcast. Penn, but the basic concept is about writing from your darker side, and about integrating your shadow into your creative work, rather than trying to bury it or sublimate it. Now it's time to turn it into a book that you might be able to use for your creative process.
Another year ends, and once more, it's time to reflect on our creative goals. Embrace multi-passionate creativity — and optimize for curiosity — as we move into The Creative Future. The Creative Penn website and podcast. Yes, creatively, because I am much happier about advertising the early books in the series now.
Another year ends, and once more, it's time to reflect on our creative goals. Shes also an award-winning podcaster, creative entrepreneur, and international professional speaker. I am the kind of creative who enjoys wrangling chaos and I can be a whirlwind of creative energy. It's not for sale at all right now.
Just look at Facebook’s audience growth since late 2008. In other words, for every 100 interactions with your Facebook ad, nine will convert into a lead or sale. Want to reach a wider social audience to generate more leads or drive more sales? Despite a couple of small blips, it’s all up and to the right: The net result?
She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? ” Ring any bells?!
If you join the community, you get an extra solo Q&A show monthly, as well as behind-the-scenes videos on AI and creative business, plus, discounts, early access, and more. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Do you have any questions?
Here are some of the valuable services they offer: One unified cross channel marketing strategy driven by best-in-class creatives. Conversion Rate Experts – Best for Turning Leads into Sales. Best Content Marketing Service Founded in 2008 Creates a wide range of content Works with many large brands. >>
What are some of the tools and why are creative direction, voice, and taste, so important? In the first 28 mins of the podcast, I give an extended introduction about the various legal cases around AI and copyright , my thoughts on the best way to approach it for your creative work, and how to use AI tools ethically and responsibly.
But then with the rise of Amazon ads, suddenly, I could multiply my sales by 20. And this brought the huge book sales that I have now. And then the answer was: I want to sell many books, I want to live off book sales. And also direct sales, little by little the direct sales. But it's okay with me.
She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. What about sales tax / VAT? Are direct sales for you? You’re in control of the site and your sales pages, with no other ads on your page to distract potential readers. What are the costs? How do I get paid? Imagine this….
For example, I'm thinking of a book about money for creative people. So give me 30 questions about money for creative people, and then I can take those questions, I can then record myself talking about them. Also as a speaker, you can do back of the room sales. I can get those transcribed, start there.
Among the benefits – shorter sales cycle (no. How does marketing without talking about or promoting our product/service help us create leads and sales? That calculus varies based on your product sale point, obviously, but the base principle is still the same. How do we measure content’s influence on sales and revenue?
* * * The concept of a Sentient Toaster Oven (or another household appliance that has gained consciousness or a personality) is a common theme in science fiction/fantasy/gaming—stretching as far back as 2008, as far as I can tell. ChatGPT obviously pulled in the reference from somewhere, since it’s not capable of truly original thought.
She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. More in my future of creativity articles and resources.]. I’ve sold direct since starting out online in 2008, but it’s always been a secondary to trying to succeed on the various stores. [You It will emerge over time.
David’s ongoing blog posts keep him in touch with the latest creative opportunities and threats. is a large format, 8 ½ by 11-inch book with 250 pages of distilled best practices and details that cumulatively can help you enjoy thousands of dollars in increased sales. What’s hot one year may be out of favor in the next year.
Through a highly-effective advertising campaign that played on their shoes’ sustainable credentials, sales have exploded, and today the company is worth $1.4 When used in content and ads, memes can have many benefits : They allow you to be creative. Take Allbirds shoes. Be Upfront and Honest in Your Paid Ads Targeting Millennials.
Spotify, arguably the most popular music streaming platform in the world, has been growing rapidly since its inception in 2008. They beefed up the partnership by including exclusive merchandise and access to pre-sale concert tickets for Spotify users.
She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. She's also the founder of the Alliance of Independent Authors, a professional speaker and creative coach. You mentioned it before, that your creative non-fiction books, you put years into these.
How do you ensure secure cash flow and profits, instead of focusing on short-term spike sales? So I've got a creative background. So I have this strange mix of creative and analytical , and I've been entrepreneurial my whole life. It was a book about business for creatives. So I've owned and operated multiple businesses.
We have all our lines and of course I do share, I share a lot and have done since I was online in 2008. And yet I was reflecting on this this morning thinking, this is good because I've been publishing since 2008 when I published my first book. Penn first appeared on The Creative Penn. So, yes, it does feel like a risk.
My books related to this interview: Career Change , How to Write Non-Fiction , Your Author Business Plan , Public Speaking for Authors, Creatives, and Other Introverts. So in 2008, I started my own publishing business. And I think as creative people, I relate to this as well. Because you know, creativity is what it is.
She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. If you want to stay in touch, sign up for my free Author Blueprint here , subscribe to The Creative Penn podcast on your favorite app, or follow me on social media. If you find it for sale elsewhere, then it is a secondhand copy.
If you sell direct, you can produce higher quality books and products, make more money per sale, get paid faster, and reach readers directly, but there are challenges to publish and market this way. You can also listen to a recent episode with Thomas on Novel Marketing and Christian Publishing on The Creative Penn Podcast.
How can we use AI tools in our creative and business processes while still keeping our humanity at the core of our books? She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. What is the AI-Assisted Artisan Author? She has sold almost a million books across 169 countries and 5 languages.
Does it help you creatively? So yes, it's funny how we do that, but I do think it helps creatively. And it's really interesting because the most reliable way I've discovered to improve my Amazon sales is to just advertise my direct sales. Joanna: That's great. Steve: Absolutely. I speak of him in the third person.
How the pandemic and increasing online sales have changed traditional publishing. Why backlist sales are so important. I was a creative writing major in college, and I went straight into a publishing job right out of college. How has the pandemic and increasing online sales changed the more traditional publishing industry?
How can authors reframe marketing to be more of a positive choice, something even creative and worth investing in? I feel like this is something that authors struggle with, because on the one hand, we feel like we're artists and creatives, so we don't want to think that our book is the same as any other product.
Show Notes Harnessing the popularity of Dungeons and Dragons on Kickstarter Offering physical objects to accompany your book campaign Why are direct sales and Kickstarter taking off now? It's an experience, and it's a creative outlet for a lot of people who don't really get a creative outlet these days. You get the royalty.
I use and recommend Sudowrite as part of my creative process. You can try Sudowrite through my affiliate link: www.TheCreativePenn.com/sudowrite Amit Gupta is a science fiction writer, entrepreneur, and founder of Sudowrite, an AI-powered creative writing tool. It's almost like a creativity booster. Amit: Thanks, Joanna.
Most of my sales come through print , whereas I know that many indie authors get more sales with eBooks. But just staying on the product, so in terms of your sales because the activity books are paid products, and then the coloring pages and the worksheets are kind of free downloads. Are they a percentage of your sales now?
She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. You’ll use different elements for each launch, as well as for long-term sales. Short term versus long term New authors with only one book will often focus on short-term sales because they can’t yet imagine a future with more books.
I did exactly this, back in 2008 or 2007, something like that, I printed a load of books, I had them in my living room, and I thought, Oh, I'm going to just sell them all in five minutes and make loads of money. And so that spurred a lot of the creativity. You can find Ada-Ari at Ada-Ari.com. Most of those boxes went to the landfill!
That was my first introduction to direct sale, to be honest, because I did not understand CreateSpace, Amazon KDP did not necessarily exist for print. Did you have to learn how to be a marketer, as well as the creative side? How can people change their mindset around marketing and business, as well as focus on creativity?
How can we shift our mindset to thinking about a long-term creative career? To invest in something that is outside the norm of what we are “supposed to be doing” I think is really valuable, both for keeping us engaged and creative, and also pushing the envelope on something that might be the next big thing.
Here are a few of my favourites: How Creatives Should Negotiate via Tim Ferris. Why The Loooooong Sales Letter Works And Other Surprising Sales Hacks via Mixergy. He created Bushwalking Blog in 2008 to provide detailed reports of his hikes. His blog posts are brilliant but I also love it when he is interviewed.
In the intro, Alliance of Independent Authors Indie Author Income Survey results ; Experience of book to TV show [and previous episode, Johnny B Truant's creative pivots ]; Michael Anderle expands on his AI-assisted goals [ 20Books To 50K Facebook ]; Loop earplugs. Because back in 2008, I did all of this. I was in Australia.
10 million of the $22 million Musk made from the sale of Zip2 went to founding X.com (later PayPal). 100 million of the $165 million made from the sale of PayPal went to founding SpaceX. 10 Leadership Requires Putting Yourself Forward Musk’s leadership was tested like never before on August 2, 2008.
10 million of the $22 million Musk made from the sale of Zip2 went to founding X.com (later PayPal). 100 million of the $165 million made from the sale of PayPal went to founding SpaceX. 10 Leadership Requires Putting Yourself Forward Musk’s leadership was tested like never before on August 2, 2008.
After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Some only use AI tools for generating sales descriptions or ad copy.
So if you had a free download, that counted pretty much the same as a sale in terms of the algorithm. So those will be the primary levers that you can pull as an author to start generating sales or finding readers. But it feels to me like the Wild West when 2007, 2008, the early days of digital in general, which was just brilliant.
On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. I wrote How Batch Processing Made Me 10 Times More Productive in 2008. This can increase sales. credit: Mick Russell.
How can you establish a creative routine that enables you to write the books you want to write without burning out? That was 2008, and it just never stopped. You've got direct sales on Payhip and Shopify, you've got translations, you've got large print. I just recently started doing direct sales. Witt Joanna: L.A.
How can you embrace book marketing as a creative part of your author business? Yes, I have my creative time when I have on my stretchy pants, and I have my work marketing time when I am treating my business like a business. How can you effectively market your backlist over time? Honoree Corder talks about all this and more.
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