article thumbnail

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

article thumbnail

Michael Lewis (Once Again) Tells the Biggest Story in Finance

Jane Friedman

Michael Lewis hit the story of a lifetime when he published his bestselling book, The Big Short , about the 2008 subprime mortgage crisis. Before writing The Big Short , Lewis was already regarded as a world-class storyteller. It was the ultimate setup. Plus, he had the advantage of coming from a career in finance.

Finance 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Zappos Insights began in 2008 when CEO Tony Hsieh offered headquarter tours, and public interest grew so rapidly Zappos needed a streamlined way to manage it. Although it might be considered more employer branding than content marketing , the educational component contributes to the brand’s storytelling. dawnpapandrea Click To Tweet.

Education 111
article thumbnail

The Evolving Author And Second Editions. Joanna Penn On The Indy Author Podcast

The Creative Penn

The conversation delves into the challenges and benefits of creating a new edition versus updating an existing one, the impact of technology, including AI, on the writing and publishing industry, and the importance of storytelling in nonfiction. I started in 2008. It, 'cause then you get more different voices into the book.

article thumbnail

How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

It will power the future of storytelling. Quora says the term to “describe rapid and widespread social proliferation of a meme or product” started picking up steam in 2008. We can no longer expect users to simply scroll and consume text-heavy, dull, static content placed in front of them. Shachar Orren , Playbuzz.

article thumbnail

20 Bloggers to Watch in 2012

ProBlogger

Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Kristi Hines. Sarah Peck.

Blogger 54
article thumbnail

Writing And Marketing Diverse Books For Children With Ada-Ari

The Creative Penn

I did exactly this, back in 2008 or 2007, something like that, I printed a load of books, I had them in my living room, and I thought, Oh, I'm going to just sell them all in five minutes and make loads of money. I actually have an entire what I call an African storytelling reimagined program. Most of those boxes went to the landfill!