How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing
Enchanting Marketing
NOVEMBER 14, 2023
For instance, Apple’s copywriters know the power of short sentences and short paragraphs: It’s here. Of course, Apple’s copywriters know the power of specificity, too: iPhone 15 Pro is the first iPhone to feature an aerospace‑grade titanium design, using the same alloy that spacecraft use for missions to Mars. 7 (2010); Joshua D.
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