Men With Pens

MARCH 25, 2010

Written by Agent X - 25 Comments When I get an email from pro copywriter Dean Rieck , I’m always happy. One of the worst mistakes copywriters make is to assume their job is about writing. After all, the word “writing” is in the word “copywriting.” But writing and copywriting are two very different things.

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Copywriter Copywriting Food Copy 81

ProBlogger

FEBRUARY 25, 2014

This is a guest contribution from Monika Mundell, communication strategist and copywriter. Conversational copy is one of the best ways of creating engagement with a reader. Famous copywriter John Caples delcares conversational copy to be about “You + Me.”. Effective conversational copy is congruent.

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Copy Writing Copywriter Copywriting 52

Men With Pens

AUGUST 1, 2010

Because they’re so powerful, stories are very useful for copywriters. Learn about the elements of a good story, and practice writing creative fiction as much as you practice copywriting to develop and blend your skills together. A good rule of thumb for blending storytelling with copywriting? Watch the Length.

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Storytelling Copy Writing Copywriter 80

Backlinko

JULY 12, 2024

And let’s remember that Google has used page speed as a ranking factor since 2010. ” Answer Crawling is the process where automated programs (also known as bots, crawlers, or spiders) discover and scan webpages, collect a copy of each page, and identify new links to be crawled.

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Men With Pens

JUNE 13, 2010

And you’ll learn why right here in this valuable interview with a pro copywriter. James: Do you feel there’s an “ethical&# type of copy and a “snake oil&# type of copy? I think writing copy is a little like being a lawyer. James: Do you ever feel guilty writing sales copy?

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Copywriter Copywriting Copy Banking 57

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. Now imagine the web copy on your site. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. And that copy is a lot more important than the features on that box of CDs. Get your sales copy read.

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Copy Freelance Copywriter Copywriting 52

BKA Content

FEBRUARY 17, 2023

These positive feelings are exactly what you want your customers to experience when reading your ecommerce copy because they motivate purchasing intent and brand loyalty. Fluffy marketing copy just can’t compete with real information. An expert copywriting agency can add this type of personalized flair. Who is it designed for?

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Manufacturing Agency Keywords Copywriter 98

Men With Pens

MARCH 21, 2010

There’s a lot more to writing web copy than that – and you’ll learn it from cars. And that’s what your web copy needs to do for your client. Don’t neglect the basics of what goes under the hood of your web copy, of course. You’ll find those articles right here on Men with Pens, actually. It’s good advice.

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Copy Copywriter Copywriting Storytelling 48

Men With Pens

FEBRUARY 18, 2010

Today’s post is a killer, and it comes to us from none other than Dean Rieck , a copywriter I respect for his straightforward attitude and damned smart advice. A couple of recent conversations got me thinking about setting fees for copywriters. Many copywriters misunderstand the project fee. Working for $5?

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Copywriter Copywriting Projects Freelance Copywriting 97

Neil Patel

APRIL 12, 2021

Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned. And, that post could simply be regurgitated from someone else’s site – or even outright copied, word for word. That’s true of other niches and industries, as well.

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Retail Marketing Landing Page Copy 141

Men With Pens

NOVEMBER 29, 2009

Written by James - 19 Comments There’s a strategy used in copywriting, and it involves being authoritative, even aggressive. Putting confidence into your copy almost to the point of arrogance is pretty powerful stuff, and it works out great for a lot of people. So how do you know if there’s too much tough love in your copy?

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Copy Website Copywriter Copywriting 50

Men With Pens

AUGUST 22, 2010

A few days ago, Glenn Murray wrote a post for ProBlogger called Bloggers Versus Copywriters: 8 Reasons Why Bloggers Do It Better. Now, to be fair, comparing bloggers to copywriters is a little like comparing masterful wizards to sword-in-the-stone apprentices. And last time I checked, neither are copywriters. Out it goes!

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Copywriter Copywriting Blogger Copy 57

Men With Pens

MARCH 30, 2010

And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your sales copy. 9 Responses to “How to Write Sales Copy When the Standards Don’t Apply&# Comments Read below or add a comment.

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Sales Copy Copy Sales Writing 44

Men With Pens

APRIL 25, 2010

Dean Rieck is one of America’s top copywriters and never, ever procrastinates. He stays busy writing for his many clients and providing copywriting tips for smart copywriters at Pro Copy Tips. Chris Mower ( @firesamurai ) April 25, 2010 at 12:14 pm I enjoy reading Dean’s blog. Don’t put it off.

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Writing Copywriter Copywriting Projects 103

Men With Pens

JUNE 23, 2010

Well, she would have been, except she called copywriters vanilla. There are copywriters, bloggers, academic writers (the vanilla of the writing world?), Get a copy of Chip and Dan Heath’s book Made to Stick if you want the authoritative take on this.) Reply poch June 24, 2010 at 7:13 am Right on Agent x. I’m hurt.

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Writing Copywriter Copywriting Blogger 64

Men With Pens

MAY 9, 2010

The never-fail secret to making sure your client is thrilled with the web copy you write 99.999% of the time. Contained within this word is the secret to web copywriting that knows the heart and mind of your client – yea! Why You Should Use a Questionnaire Questionnaires don’t just work for web copywriting services.

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Copywriter Copywriting Copy Projects 52

Men With Pens

JANUARY 7, 2010

The Pros and Cons Written by Agent X - 30 Comments Here’s a great slam-dunk post for you from my respected friend and international copywriting authority, Dean Rieck of Direct Creative and Pro Copy Tips. Copywriters can advance to Creative Director positions, for example. Enjoy – it’s a good one! And you know what?

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Freelance Writing Creative Director Copywriter 60

Men With Pens

APRIL 22, 2010

They say that good marketing depends on catchy headlines, great copy, and solid branding , and it does. What “They&# Aren’t Saying Write headlines and copy. What does it take, mentally, for you to write million-dollar headlines , bold copy, and recruit affiliates? Get branding. Find affiliates. All of that, yes.

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Marketing Creativity Copywriter Copywriting 62

Men With Pens

JUNE 20, 2010

It’s all over the place, because plenty of experts (and not-so-experts) suggest reading aloud as a way to improve your work for sparkling copy. I know I write well, my posts get attention, my web copy sells. Nabeel | Create Your First Website June 21, 2010 at 3:58 am Great post. You’re a good writer already.

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Text Writer Script Copy 73

Men With Pens

APRIL 15, 2010

If you’ve been writing within the same area for a while (copywriting, or blogging, or fiction, maybe) try comparing an older piece you wrote with something new written recently. Chris Mower ( @firesamurai ) April 16, 2010 at 1:20 am “No one assigns you experience points or notes when you’ve leveled up.&#

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Writing Copywriter Copywriting Writer 73

Men With Pens

APRIL 11, 2010

Chris Mower ( @firesamurai ) April 12, 2010 at 1:34 am Spot on. Entrepreneur Interview: Chris McClain of Chris McClain Productions Reply Patricia ( @lokahiandquill ) April 12, 2010 at 10:03 am It’s Monday, and perhaps that’s why I feel like playing devil’s advocate here. Thanks for sharing. Thanks again for sharing.

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Website Copywriter Copywriting Electronics 63

ProBlogger

SEPTEMBER 6, 2013

Copy is King. No banner is finished without the copy. Copy is, and always will be, the king of conversions. Copywriters rule the roost in email, video and content marketing, the creation of sales pages and other forms of paid advertising and traffic strategies. Have a close look on their size, copy, CTA and color.

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Advertising Landing Page Copywriter Copywriting 47

Men With Pens

JANUARY 12, 2010

Roschelle ( @roschelle ) January 13, 2010 at 3:22 am True. Post-Avatar Depression – Why Am I Not Surprised… Reply Heather Villa ( @IAC_Heather ) January 13, 2010 at 5:23 am I think this holds true for ideas of any kind. Reply Zoe ( @zoewesthof ) January 13, 2010 at 6:05 am Adore this analogy. Go get started.

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Creativity Copywriter Copywriting Writer 62

Men With Pens

FEBRUARY 28, 2010

You could write new copy to draw readers in closer and get them hiring you more. Brett ( @brettpopoleo ) March 1, 2010 at 2:30 am Thanks for the insight. Popoleo’s Pointing Dog’s Reply Solomon March 1, 2010 at 7:33 am Thanks for the great post! Ulrich ( @maryeulrich ) March 1, 2010 at 7:58 am Another strong message.

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Freelance Projects Portfolio Copywriter 63

Men With Pens

FEBRUARY 23, 2010

Usually copy comes in nice bite-sized chunks: a webpage, a blog post, an article, a press release. 18 Responses to “How to Organize Huge Copywriting Projects&# Comments Read below or add a comment. Carson Brackney ( @carsonbrackney ) February 24, 2010 at 1:19 am I rely on my Wall of Whiteboards. Little ebooks.

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Projects Writing Copywriter Copywriting 51

Men With Pens

MAY 30, 2010

Allow me to demonstrate in a fictitious piece of sales copy targeting my teen: “Dearest daughter of mine, Imagine it’s the end of summer and the last day of work. If your web copy is putting your visitors to sleep, contact us today. Þórey Ómars ( @thoreyo ) May 31, 2010 at 5:53 am Ha! That rockstar feeling?

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Education Copywriter Copywriting Sales 56

Men With Pens

JANUARY 26, 2010

Does your website copy look like you’re trying to impress that professor who won’t give out an A unless you blind him with such stunning prose that he rocks back in his leather-upholstered chair, glassy-eyed, pipe askew, groping blindly with his grading pen? Who could make their website copy better (and simpler).

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Prose Copywriter Copywriting Food 50

Men With Pens

MAY 11, 2010

All copywriters and graphic artists welcome. Matthew : Big Red Tomato Company ( @Bigredtomato ) May 12, 2010 at 3:33 am Well, that’s an awful lot of awesomeness to deliver in a few short months and weeks! How not to receive feedback Reply Karen Putz ( @DeafMom ) May 12, 2010 at 8:43 am You guys never cease to amaze me!

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Copywriter Copywriting Entertainment Projects 43

Men With Pens

MARCH 11, 2010

And many online copywriters are thrilled to land a new blogging gig – so thrilled they rarely pause to wonder if writing for their client’s blog is really the best investment of that person’s marketing budget. You can spruce up the conversion rate of their existing site content and sales copy. What a great idea.

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Blog Blogging Sales Copy Freelance 51

Men With Pens

JUNE 6, 2010

I wrote web copy and ebooks and taglines and fiction and all kinds of writerly stuff. Peter Shallard - The Shrink for Entrepreneurs ( @petershallard ) June 7, 2010 at 1:15 am I’m gonna step in here and make a comment about what I think happened. I couldn’t write. Well, that’s not entirely true. I could write.

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Writer IT Creativity Food 69

Men With Pens

JULY 11, 2010

Peter Shallard - The Shrink for Entrepreneurs ( @petershallard ) July 12, 2010 at 1:55 am This is a thoughtful post. Reply Nabeel | Create Your First Website July 12, 2010 at 4:01 am Whoa Excellent post James. The more people we get talking about blogging, the better we can shape it so that we can all profit.

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IT Blog Blogging Entertainment 69

Men With Pens

APRIL 18, 2010

Michelle April 19, 2010 at 1:41 am I see this happening a lot on blogs where staff members are given blog articles to write but get caught up in their day-to-day responsibilities. Don’t Be an Expert, Be a Specialist Reply Susan Allport ( @suelander_ ) April 19, 2010 at 6:22 am I think you’ve hit the nail on the head there.

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Blogger Copywriter Copywriting Portfolio 59

Men With Pens

MARCH 18, 2010

Professor Beej ( @professorbeej ) March 18, 2010 at 11:56 pm I would simply adore being able to pay for this kind of course. With summer break coming up and me not having to teach, I plan on spending a great deal of my time working on finding a way to make a living with my writing, fiction and copy.

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Copywriter Copywriting Copy Portfolio 42

Men With Pens

JUNE 27, 2010

Maquis June 28, 2010 at 1:16 am I’ll admit that I’ve definitely learned the hard way that sleep deprivation can be physically painful. Reply Þórey Ómars ( @thoreyo ) June 28, 2010 at 2:04 am Hi James. If anyone can get you sleeping your way to success, they can. First off… @Maquis: sleeping *more* as a new mom?

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Freelance Banking Creativity Hospitality 69

Men With Pens

APRIL 6, 2010

If you keep seeing clients come to your sales page and run off without buying, you probably want to take a class in writing killer sales copy that converts. Colleen ( @tixrus ) April 7, 2010 at 1:37 am As Tara said on True Blood, “school is for white people who want some one to read the books to them and tell em what it means.

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Education Freelance Copywriter Copywriting 49

Men With Pens

JANUARY 21, 2010

John writes the majority of the ad copy for Dragon Door, and he was talking to us – the new instructors, the front lines, the new faces of his marketing arm – about how to write so our audience would always understand us. &# And suddenly, I realized that I had to unlearn everything I knew about writing,&# John said.

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Copywriter Copywriting Consulting Creativity 56

Men With Pens

MAY 26, 2010

Wanderlusting ( @Wanderlustingkh ) May 27, 2010 at 1:13 am Great post. Totally off-topic, but anyway, glad to have found your blog Reply Martin - TheUniversityBlog ( @universityboy ) May 27, 2010 at 3:27 am I love the fact that anyone with an Internet connection is on an even playing field. If you want to write, you can write.

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Writing Writer Projects Freelance 62