2010 Copy Portfolio 
Smart Blogger
FEBRUARY 2, 2023
To see if you could stand working with technical documents day after day, here’s a document written in 2010. Results — A portfolio, statistical results, and testimonials. Freelance copywriters who can create great copy earn over six figures. Since these jobs are so technical, some writers may find them boring.
Men With Pens
MAY 2, 2010
The ad copy on a box of CDs. Now imagine the web copy on your site. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box. And that copy is a lot more important than the features on that box of CDs. Get your sales copy read.
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Men With Pens
MARCH 21, 2010
There’s a lot more to writing web copy than that – and you’ll learn it from cars. And that’s what your web copy needs to do for your client. Don’t neglect the basics of what goes under the hood of your web copy, of course. You’ll find those articles right here on Men with Pens, actually. It’s good advice.
Men With Pens
MARCH 30, 2010
And the next time you have sales copy to write for a client where the standards – money and success – really do apply, ask yourself why customers want them for and for what purpose. Get us to write your sales copy. 9 Responses to “How to Write Sales Copy When the Standards Don’t Apply&# Comments Read below or add a comment.
Men With Pens
NOVEMBER 29, 2009
Putting confidence into your copy almost to the point of arrogance is pretty powerful stuff, and it works out great for a lot of people. We’ve had some pretty great clients, and they were amazing, wonderful, inspiring people – but their copy gave their target market the impression that they were… well, kind of a dick.
Moz
NOVEMBER 2, 2020
American Express created Small Business Saturday in 2010 in response to the Great Recession. Make a copy of Moz’s free Why Buy Local stats sheet to help you tell a compelling small business story to the communities in which you serve and market. With the right strategy, we can make an impactful effort together.
Men With Pens
MARCH 25, 2010
Ignorant of the purpose of your copy. In other words, even beautifully-crafted copy can go bad when you pay too much attention to how you say something and ignore the meaning of what you’re saying. However, they show what happens when you’re crafting copy for an audience about which you’re ignorant.
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