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So I did my first—it wasn't even a Kickstarter, it was an Indiegogo campaign—in 2011. A flywheel is a concept that was invented by HubSpot, which involves attracting, engaging, and delighting your audiences in a cyclical manner, so it's like a flywheel. Joanna: Yes, I mean, I've built my business on the flywheel concept as well.
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