Men With Pens

JULY 29, 2012

Far too many blog posts and pages of web copy are “I” or “we” focused like this: In this post, I’m going to teach you… We are a prize-winning company… Some “I” language is fine. Forget that – it’s absolutely fine to use contractions in blog posts, pages of web copy, sales copy and so on.

Blog Post 90

Blog Post Writing Post Sales Copy 90

Men With Pens

JUNE 6, 2012

The dawn of a new era has begun — the Age of Copywriting — and it’s marked by one indisputable fact: People don’t have much time to read anymore. So I started learning about copywriting. Maybe you’ll find, as I did, that copywriting isn’t that evil after all. The age of novel writing is over.

Prose 63

Prose Writing IT Copywriter 63

Men With Pens

NOVEMBER 10, 2011

Instead of simply saying, “I’m a copywriter,” the elevator pitch taught professionals to say things like, “I make businesses more appealing to their clients.”. How you got them more clients – with great web design, fantastic copy, killer marketing strategies – was a detail. That strategy still works in web copy. It still works.

Copy 76

Copy Concept Copywriter Copywriting 76

Men With Pens

DECEMBER 11, 2011

He’ll read some copy and look for clues that reinforce his original judgment. Well-written copy. Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. Does it look professional? Nice design.

Website 70

Website Copywriter Copywriting Copy 70

Men With Pens

JULY 22, 2012

Pop quiz: You’re writing copy to introduce a fabulous new product or service. And when it comes to copywriting, facts are the “what” – what your product is, what it does. Which means that once you’ve grabbed their attention, your audience isn’t just passively watching (or reading your copy); their brain is lit up.

Sales 62

Sales Copywriter Copywriting Construction 62

Men With Pens

MARCH 18, 2012

Unless you’re independently wealthy — and how many copywriters do you know who can say that? Maybe if you write him some marketing copy, he’ll let you use a vacant room from time to time. The Best – and Worst – Places to Write first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Writing 100

Writing Freelance Writer Projects 100

Men With Pens

JANUARY 15, 2012

Your customer only needs to be told once that you’re a green company, or a hot copywriter, or that you specialize in lawyer-oriented websites. In every way, concise web copy is better web copy. If you want to learn how to write better web copy, register for the Damn Fine Words writing course. You’ll thank yourself for it.

Website 55

Website Content Copywriter Copywriting 55

Men With Pens

JANUARY 12, 2012

Post by Demien Farnsworth Imagine Jakob Nielson as a feisty, flamboyant copywriter - that's about as close as you'll ever get to Demien Farnsworth. How to Stop Writing Boring Blog Posts first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. End with Action. Should they share it? Bookmark it? Leave a comment?

Blog Post 69

Blog Post Post Writing Blog 69

Men With Pens

MAY 24, 2012

is famous for his book Influence (and if you don’t have a copy, get one now ). Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. She loves the color blue, her kids, and ice skating.

Writing 72

Writing Copywriter Copywriting Copy 72

Men With Pens

JUNE 15, 2012

Pick a page of web copy and add some rich adjectives, metaphors or play up the mood of the scene. Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. This week, bring colour to your writing.

Storytelling 63

Storytelling Copywriter Copywriting Copy 63

Express Writers

MAY 29, 2024

The year was 2011. The ultimate guide to content writing, for example, may be used by people other than expert copywriters and career marketers. Detail is good, but you should break up your copy. Many readers will have already heard of Unbounce. Oli Gardner created a free six-month guide to marketing for Moz.

Writing 98

Writing Content Creator Keywords Freelance 98

Men With Pens

APRIL 22, 2012

…they could finally start that online business, because they’d have the skills to write their web copy and blog for business. Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words, the game-changing writing course for business owners.

Writing 71

Writing Retail Consulting Copywriter 71

Men With Pens

DECEMBER 1, 2011

It’s the end of 2011. Maybe you need brilliant copy. We usually sell our 5-page web copy package for $2,387. Need a website AND web copy? 5 pages of brilliant web copy, ready to help boost your sales. One custom-designed website AND 5 pages of web copy. I’ve got news for you: The coming year?

Copy 48

Copy Copywriter Copywriting Social Media 48

Men With Pens

MAY 7, 2012

Scott is going to use his copy to expand his magic empire, booking clients and promoting his work… and that’s what I think Damn Fine Words is all about. Announcing the DFW Writing Contest Winners first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Scott is the winner for me.

Writing 58

Writing Copywriter Copywriting Copy 58

Men With Pens

AUGUST 15, 2012

I’ve been a copywriter for almost 20 years now. What works to make the doubt be quiet so we can get down to the business of hammering out copy for websites or ads for air conditioners or hey, even that novel we’ve got locked a drawer somewhere? I’ve written three novels (two of which have been published internationally).

Writing 61

Writing Copywriter Copywriting Writer 61

Men With Pens

JANUARY 9, 2013

You see, many people tell me they wish they could register for Damn Fine Words, because they know that if they could just get in the course… …they could set their business firmly on the path of success, because they’d finally have the skills to write engaging website copy that pulls in much-needed clients.

Writing 64

Writing Prose Retail Content Creation 64

Men With Pens

APRIL 25, 2012

And during his extensive travels, he’s managed to continually write for his A-list blog, build an empire of training resources and publish several books, his latest being the $100 Startup (of which I have a copy in my hot little hands). Chris writes – a lot. She loves the color blue, her kids, and ice skating.

Writing 58

Writing Copywriter Copywriting Freelance 58

Men With Pens

JANUARY 28, 2013

Everything I’ve just said isn’t news – all the pros tell you this: Write compelling website copy to pull in new customers. How do you make website copy more compelling and effective for your business?… first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. In fact, it’s likely you’ll fail.

Writing 46

Writing Persuasion Consulting Copywriter 46

Men With Pens

AUGUST 20, 2011

Web copy, blog post, ebook chapter… You’ll feel like you’ve discovered a hidden secret. But I do – and if you add this writing technique to your day, you’ll be churning out all the copy and content you need. Most writers don’t even know about this technique. Easy breezy. Don’t Write At All. Leave a Comment!

Writing 51

Writing Content Creation Copywriter Copywriting 51

Men With Pens

DECEMBER 22, 2010

Bundle Up Your Web Copy. Yank out that old, limping web copy on your site (you know, the content you probably wrote yourself that isn’t working hard to help you make money). Fill your business back up with a Gold package of results-focused web copy, specifically written to reach your target audience and hook them from hello.

Copy 48

Copy Copywriter Copywriting Sales 48

Men With Pens

JULY 1, 2012

While the Audit Bureau of Circulations reported a 125% increase in digital magazine readership from 2010 to 2011 for consumer magazines, AdAge reported in March 2012 that the jump still only accounts for 1% of total paid and verified circulation. It’s the next hot item – and if you get ahead of the game, you can be one of the frontrunners.

Freelance Copywriting 57

Freelance Copywriting Search Engine Optimization Blog Blogging 57

Men With Pens

MARCH 13, 2012

You’d finally write that ebook, smash out compelling web copy and completely revolutionize your business results. You have a business that needs all sorts of content: blog posts, articles, web copy, sales pages… You need to write , with effortless ease and all the writing confidence in the world. ” You need to produce.

Writer 60

Writer Creativity Copy Consulting 60

Men With Pens

DECEMBER 8, 2011

Would more focused web copy turn more visitors into clients? Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Banking 57

Banking Copywriter Copywriting Sales 57

Men With Pens

DECEMBER 19, 2012

Maybe the copy is terrible. Your copy and sales pages. Post by James Chartrand James Chartrand is an entrepreneur, a pro copywriter and the founder and CEO of Men with Pens and Damn Fine Words , the game-changing writing course for business owners. Most freelancers have a terrible website. Maybe it’s too cluttered.

Freelance 51

Freelance Copywriter Copywriting Copy 51

ContentWriters

OCTOBER 14, 2022

More than a million copies of the jingle were placed in jukeboxes across the United States. Diet Coke passed Pepsi for second place in 2011 as Pepsi cut back on traditional advertising. Of course, engaging content and copywriting is crucial when it comes to anything marketing-related. Coke sold more than 31.3

Ads 98

Ads Food Marketing Advertising 98

Men With Pens

AUGUST 14, 2011

You should improve your web copy. How to create compelling web copy. It showed in their web copy, because it didn’t bring in sales. Damn Fine Words: The Writing Course that Gets Business Results first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. You should blog. You should write sales letters.

Writing 49

Writing Content Creation Copy Copywriter 49

Men With Pens

JANUARY 3, 2012

Write compelling website copy to land clients and sales. How to create compelling web copy. It showed in their web copy, because it didn’t bring in sales. It first launched in September of 2011 to resounding success. All the pros tell you to write – and write lots, too. No one tells you how. How to draw readers in.

Writing 43

Writing Content Creation Copy Copywriter 43

Men With Pens

MAY 6, 2012

But if you know you’re not sure what to write in emails to clients, if you’ve ever thought your website copy might not be very great, if you’ve ever noticed your blog doesn’t get many comments or that your newsletters never really get opened much…. You’re missing out. And you need to improve a critical business skill: your writing.

Writing 43

Writing Copywriter Copywriting Copy 43

Men With Pens

JANUARY 1, 2013

Blog posts, newsletters, website copy, emails… you have to write a lot to achieve your business goals. You know you need copywriting for your website, but you aren’t really sure how to write website copy that actually brings you sales. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Copywriter 48

Copywriter Copywriting Storytelling Content Creation 48

Men With Pens

JANUARY 10, 2012

Learn how to write better content for your business – web copy, blog posts, newsletters, sales pages, emails, that sort of essential business stuff - with Damn Fine Words. How Taking an Online Course Can Transform Your Business first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Education 55

Education Copywriter Copywriting Sales 55

Men With Pens

AUGUST 20, 2012

You see, many people tell me they wish they could register for Damn Fine Words, and that if they could just get in… …they could finally start that online business, because they’d have the skills to write website copy that pulls in clients. She loves the color blue, her kids, and ice skating.

Writing 50

Writing Prose Post Retail 50

Men With Pens

SEPTEMBER 2, 2012

You know this, because all the pros tell you to write compelling website copy to increase your client base and sales. How to write compelling website copy that draws in new customers. first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved. Writing content is crucial to today’s online world.

Writing 44

Writing Copywriter Copywriting Copy 44

The Creative Penn

FEBRUARY 27, 2023

Around 2011, 2010, around that time, I was building out Twitter and becoming a Twitter influencer, and I started writing more inspirational content that I felt would help people. From 2011, that's more than a decade ago, so you put out your first poetry book. So 2011, I was thinking about the poetry book, but I had almost no direction.

Landing Page 98

Landing Page Ads Publishing Publisher 98

Men With Pens

MAY 8, 2012

There’s a secret content-creation technique that’s extremely valuable for capturing your ideas so you can turn them into focused blog posts, full ebooks and compelling web copy – and all you need are three sentences. Your Sneak Peek Behind the Writing Course Doors first appeared on Men with Pens Copyright 2006 - 2011, All Rights Reserved.

Writing 43

Writing Retail Content Creation Copywriter 43

ProBlogger

FEBRUARY 29, 2012

In 2011 visual social media platforms like Pinterest and insta.gram exploded in use, signalling a trend towards lifecasting in a more visual way, which applies to the blogosphere too; readers want your pages to look interesting. From there, I click on an image and copy the URL to add into the blog post. Screen grabs.

Blog 40

Blog Blogging Text Creativity 40

Buffer

JULY 27, 2017

We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas. million visits every month.

Editorial 52

Editorial Social Media Blog Blogging 52

Content Hacker

DECEMBER 15, 2022

That includes in the field of copywriting. AI is taking over marketing as a whole, and it’s especially coming after copywriting jobs – big time. The Copywriting AI Tool Here to Stay. Interesting, isn’t it, how hard AI copywriting tools have to work to become… safe? . It’s not a trend.

Copywriter 104

Copywriter Copywriting Writing Copy 104