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How to Target Generation Z Through Paid Ads

Neil Patel

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Ads 145
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5 Hacks to Attract Gen-Z Consumers

Neil Patel

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. Gen Z consumers are savvy buyers and can spot inauthentic advertising. Create authentic ads and marketing campaigns; don’t try to trick Gen Z customers.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales.

Website 115
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Stories, Filters, and Bots: What You Need to Know Now

Content Marketing Institute

Snapchat is boosting its inventory of advertising opportunities by expanding the ways sponsors use lenses. When turned on, Snap Map shares the user’s location – a boon for advertisers who can leverage the information. So far there’s no ad offer for Snap Map, but we won’t be surprised if that comes soon. snapchat Click To Tweet.

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21 Successful Marketing Campaign Examples That’ll Inspire You

Smart Blogger

Coke started its Share a Coke campaign by replacing its brand name on the bottle of Coke with 150 popular names and adding the “Share a Coke” tagline. As part of their mission to update the brand, McDonald’s ran a competition among international ad agencies. They recruited former wide receiver, Isaiah Mustafa, to star in the ad.

Marketing 103
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Twitter for SEO: How To Use Twitter to Boost Your Brand

Neil Patel

Twitter is has a massive audience, making it a great platform for advertising products and services, or sharing your content. Twitter ads are a surefire way to gain tons of visibility, generate leads, and grow your audience. You can target Twitter ads to certain audiences so they appear in search and in their timeline.

Brand 145
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12 Essential Tips for Revitalising Your Blog in 2012

ProBlogger

As 2011 comes to a close, now is a better time than ever to evaluate your blog, its performance, and most importantly, what you can do to improve your blog in 2012! You won’t regret it in 2012! It’s a must-try technique in 2012. This is a guest post by Gregory Ciotti of Sparring Mind.