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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Instead, Apple explains how easy setting up the AirPods is by adding a specific, sensory touch: Set up AirPods on iPhone with just a tap. Sensory words don’t just work with physical products like the iPhone; they’re also powerful in combination with abstract concepts. Apple could have written: Easily set up AirPods on iPhone.

Writing 206
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How to Optimize Your Anchor Text Strategy For SEO

Neil Patel

As I previously mentioned, in 2012 Google decided to rock the SEO world by releasing the Penguin algorithm. Following 2012, Google has updated the Penguin algorithm multiple times with dramatic effect each time – so it’s easy to presume we’ll see even more changes in the future. Then it was updated again recently. Image Anchor.

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The Secret Guide to VSEO: Video and SEO

Neil Patel

According to YouTube, the Dollar Shave Club video was uploaded on March 6, 2012. Partly due to a great PR/outreach strategy and, in large part, thanks to its very amusing concept, it started to gain a lot of attention for the company. Let me explain with a timeless viral example.

SEO 142
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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. From conception to airing took about two years, with a production time of three to four months. Another tactic has been targeting each participating university with mobile and social ads. Click To Tweet.

Education 107
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Semantic Search: What is it & How Does it Affect SEO?

Neil Patel

Semantic search is a type of search that understands the user’s intent and the relationship between concepts. The Knowledge Graph has been growing steadily since it was first introduced in 2012. In 2015, Google added 3.5 The more data it has, the better it becomes at understanding concepts and relationships.

IT 95
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Product Life Cycle: What it is, the 5 Stages, & Examples

Neil Patel

To get to know the stages of the Product Life Cycle, examples, and how to employ this concept, don’t forget to read this article until the end! The mind behind this concept is Theodore Levitt , a German economist who lived in the United States and worked in the celebrated Harvard Business School. At worst, a total failure.

IT 102
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5 Psychological Insights to Improve Your Content Marketing

Content Marketing Institute

The challenge lies in translating often complex psychological concepts into actionable steps that can drive real-world decisions. A 2012 study showed that visitors judge a website in 0.05 That is why Facebook ads can be effective. Applying these concepts to your projects will take time and consideration in the beginning.