Neil Patel

DECEMBER 10, 2021

In this guide, I want to show you how to optimize your anchor texts so that they will positively impact your SEO – and not result in a Google penalty that reduces your audience size considerably. As I previously mentioned, in 2012 Google decided to rock the SEO world by releasing the Penguin algorithm. Branded Anchor Text.

Text 145

Text SEO Keywords Engineering 145

Moz

NOVEMBER 15, 2020

Posted by amandamilligan Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. But how exactly can a brand begin to build, or build upon, their authority? Some brands are built entirely around a particular persona, like Steve Jobs with Apple, but those examples can intimidate people.

Content Marketing 83

Content Marketing Brand Marketing Content 83

Neil Patel

OCTOBER 14, 2020

We’re going to explore what hashtags for YouTube are, why you should use them, and how to find the best ones to help your videos appeal to the right audience. Using relevant hashtags also makes it easier for viewers to find your video, increase brand awareness, drive visitors to your website , and encourage conversions.

Content Creator 145

Content Creator Social Media Brand Awareness Brand 145

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. More live streaming on social.

Content Marketing 112

Content Marketing Marketing Content Audience 112

Neil Patel

SEPTEMBER 9, 2020

Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. Without knowing this, it will be difficult to conceptualize/commission a production that has any hope of successfully captivating the intended audience and leading to your desired goals.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. What Is Unique About Generation Z?

Ads 145

Ads Advertising Social Media Recruitment 145

Neil Patel

JANUARY 5, 2021

Google Hangouts on Air launched in 2012, with Google adding live-streaming and community elements to their already existing Hangouts platform. If you’re looking to expand your audience and reach, Be.Live lets you stream on sites like Facebook Live and YouTube Live. What Was Google Hangouts on Air? At the time, it made perfect sense.

Content Management System 145

Content Management System Social Media Engagement Audience 145

ProBlogger

OCTOBER 19, 2012

I started my keynote on Friday by telling the audience about my early experiences as a blogger – including the story of my now defunct printer blog (which I had no passion for… and as a result couldn’t sustain it)! ProBlogger Training Event 2012 and a Day Spa next year please. The pro blogger conference, 2012.

Food 40

Food Blogger Blog Blogging 40

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Content Marketing Institute

JANUARY 18, 2018

In this model, content has one main job : to build a loyal audience of subscribers. Since its 2012 launch, iQ has become a full-fledged media property. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. It seeks to retain and influence unique audiences.

Publisher 111

Publisher Publishing Publishing Editorial Team 111

Neil Patel

MARCH 5, 2021

A WordPress popup plugin can help to increase your return on the investment you’ve made in your website, your branding, and your products or services. Ninja Popups was released in 2012 and has been regularly updated with features and capabilities, including new popup templates and integrations with the most popular current mailing systems.

Script 140

Script Sales Text Website 140

Content Marketing Institute

NOVEMBER 26, 2017

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. That year, working with Joe and Audience Development Manager John Hanson, we determined that a “complete profile” (translation: usable and actionable) would include: First name. And yes, double them we did.

Finance 109

Finance Audience Promotion Content Marketing 109

Content Marketing Institute

JUNE 8, 2018

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Building audiences through rented social sites won’t produce sustainable results, says @drmckee.

Storytelling 111

Storytelling Content Entertainment Script 111

Smart Blogger

NOVEMBER 23, 2022

With these ideas, you can inspire the perfect campaign for your business — one that raises brand awareness and attracts new customers — no matter your budget or the size of your marketing team. Coke started its Share a Coke campaign by replacing its brand name on the bottle of Coke with 150 popular names and adding the “Share a Coke” tagline.

Marketing 103

Marketing Social Media Brand Awareness Advertising 103

Neil Patel

JULY 23, 2021

Acquired by LinkedIn in 2012 , the company was later bought by the audiobook subscription platform Scribd. This offers a huge benefit to B2B marketers looking to connect with relevant audiences. The Brand Gap by Neutron LLC. The Brand Gap from coolstuff. Slideshare Stats from GSW. What kind of content do they enjoy?

Text 119

Text Education Social Media Keywords 119

Content Marketing Institute

MARCH 15, 2018

Audience lenses. The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's Snapchat's audience lenses guarantee impressions by age, gender, lifestyle in a region, says @MoninaW. Click To Tweet.

Social Media 111

Social Media Advertising Promotion Retail 111

ProBlogger

MARCH 13, 2017

As a blogger, you regularly produce valuable content that your audience loves. For instance, you could share your expertise and knowledge with your audience through online courses and webinars or other e-products – they can be a great way for your blog to reach new audiences and make more money. Available only for U.K.

Brand 53

Brand Storytelling Banking Social Media 53

Content Marketing Institute

OCTOBER 23, 2018

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. It’s time to put away your avocado toast jokes and shore up your social consciousness, folks.

Retail 111

Retail Concept Persuasion Construction 111

Backlinko

JANUARY 8, 2024

The company offers a selection of health-related products, including supplements, vitamins, and other wellness essentials, sourced from reputable brands in the industry. The program provides affiliates with a diverse array of products to promote, empowering them to choose items that align with their audience’s interests.

Healthcare 119

Healthcare Food Medical Promotion 119

Neil Patel

AUGUST 28, 2020

Doing this brings them on the same page with your company, target audience, business goals, and competition. We believe brands can influence how their customers think through the creation of distribution of thoughtful, engaging content. FATJOE was founded in 2012. Voice SEO – Best For Voice Search.

Agency 144

Agency SEO Search Engine Optimization Projects 144

Content Marketing Institute

JULY 31, 2018

A 2012 study showed that visitors judge a website in 0.05 This goes for everything from tweets to blog posts – the easier your content is to understand, the more likely it is to hook your audience and keep them engaged. Use keywords in branded links so people know at a glance what the link will address. Cognitive fluency.

Content Marketing 103

Content Marketing Persuasion Marketing Content 103

Content Marketing Institute

MARCH 21, 2018

It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Don't do a boring survey to gauge your audience's favorites, do a bracket competition, says @AnnGynn.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Backlinko

MARCH 13, 2024

Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Audience measurement 0.9% Usage and behavioral studies 11% (Media) Audience research 10.3% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Online research communities 2.8%

Marketing 103

Marketing Electronics Social Media Text 103

Content Marketing Institute

JULY 13, 2018

To help you with this component, I’d like to present a fresh take on a handy infographic that my team created in 2012, The Future-Proof Checklist for Promoting Your Blog Post, which you can find below in infographic and text form. Develop a budget for paid reach on the channels used most by your audience. Hit ‘publish’ and promote on.

Promotion 110

Promotion Editorial Team Blog Blogging 110

Buffer

DECEMBER 5, 2023

In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. Guest posting resources like Convertflow , Shopify , and Zapier offered diverse approaches tailored to their unique audience and brand voice. This clarity has helped shape our approach to the program. Here are some of our favorites.

Post 108

Post Editorial Proofreader Communication 108

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Oracle Eloqua will give you all of the lead-management tools you need and segment your audience in specific ways to get them to buy. Marketing Automation FAQ.

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

JANUARY 21, 2021

Penguin (April 2012): Targeted spammers and sites that buy unnatural links to boost their rankings. Google caters to hyper-local search, connecting consumers and brands as smoothly and quickly as possible. Learn How Your Audience Finds Your Site. Pigeon (July 2014): Worked to integrate local search results like Google Maps.

Keywords 145

Keywords Text SEO Social Media 145

The Hoth

MAY 18, 2023

Before Google’s Penguin update in 2012, domain authority reigned supreme. After all, construction workers and contractors are your target audience, so wherever they are online is relevant to your business. These are all websites that aren’t directly competing with you, and they’re highly relevant to your target audience.

Construction 98

Construction Contractor Search Engine Optimization Text 98

Content Marketing Institute

DECEMBER 31, 2018

The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it. He wanted to thrill audiences with his performances. Are you building something for your audience that has never been done like this before? Other-serving – What’s in it for the audience ? Yours in Content, . Hello Cleveland.

Marketing 111

Marketing Agency Content Marketing Education 111

ProBlogger

JUNE 28, 2012

Reportedly the largest affiliate network, with over 10 million affiliate partnerships, LinkShare took the number-one spot in the 2012 Blue Book of Top 20 Affiliate Networks for platform strength, support quality, and international capabilities. Which are the most popular programs available today? Commission Junction. ShareASale.

Blog 55

Blog Blogging Sales Promotion 55

ProBlogger

FEBRUARY 5, 2013

So today I thought I’d step through two great examples of blog product branding and see what tips we can take from these stories. I’ve chosen conferences as the example because they’re such a personal, real-time embodiment of a blog’s brand and ethos. World Domination Summit: rockstar branding.

Brand 41

Brand Blog Blogging Social Media 41

ProBlogger

MARCH 10, 2015

In 2012 I commenced a worldwide open-ended nomadic adventure with my husband and two children, and blogging seemed like a great idea. The starting point to monetizing your blog is your audience. They will do it because you have a decent sized (and relevant) audience and you know how to wield your influence. Keep reviews honest.

Blog 55

Blog Blogging Content Creation Social Media 55

CoSchedule

FEBRUARY 27, 2023

How to Emulate the Shopify Blog Figure out which topics resonate most with your audience. link] is Pat Flynns platform where he shares tips and tricks to grow your audience. Listen to your audience. Matthew Woodward Matthew Woodward started his blog back in 2012 and currently focuses on topics primarily related to SEO.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

DECEMBER 21, 2018

I speak from review experience, as I’ve been sharing the plusses and minuses of content marketing books since 2012. In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Messages are filtered for relevance in real time.

Content Marketing 107

Content Marketing Storytelling Marketing Content 107

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience. So yes, caveat.

Marketing 111

Marketing Content Agency Content Marketing 111

ProBlogger

JULY 13, 2016

One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. If you have a blog or online following, and you want to take it to the next level, it’s having an engaged audience that will do it.

Audience 33

Audience Blogger Concept Collaboration 33

Freelance Writing Jobs

JUNE 20, 2023

If you already have an established online brand through blogging or video content, this is an obvious next step. Sell photos online Have you been taking photos with a view to branding your freelance services? You might think that such specialized content is a bad idea because it will limit your audience.

Recruitment 76

Recruitment Freelance Long Form Content Advertising 76