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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

Sensory words don’t just work with physical products like the iPhone; they’re also powerful in combination with abstract concepts. Apple copy can only be so good because they know why their audience would enjoy using their products. So you can upload and download files in a flash. So, this is always where you start: Who is your reader?

Writing 206
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How to Optimize Your Anchor Text Strategy For SEO

Neil Patel

In this guide, I want to show you how to optimize your anchor texts so that they will positively impact your SEO – and not result in a Google penalty that reduces your audience size considerably. As I previously mentioned, in 2012 Google decided to rock the SEO world by releasing the Penguin algorithm. Image Anchor.

Text 145
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The Secret Guide to VSEO: Video and SEO

Neil Patel

Without knowing this, it will be difficult to conceptualize/commission a production that has any hope of successfully captivating the intended audience and leading to your desired goals. According to YouTube, the Dollar Shave Club video was uploaded on March 6, 2012. It was funny, original, and kept its target audience in mind.

SEO 142
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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes. Click To Tweet.

Education 111
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5 Psychological Insights to Improve Your Content Marketing

Content Marketing Institute

The challenge lies in translating often complex psychological concepts into actionable steps that can drive real-world decisions. A 2012 study showed that visitors judge a website in 0.05 Increase motivation by providing messages relevant to your audience. Shades of blue can help build trust and loyalty with your audience.

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The ABCs of Connecting With Generation Z

Content Marketing Institute

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. It’s time to put away your avocado toast jokes and shore up your social consciousness, folks.

Retail 111
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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

Building your audience wholly (or mostly) through rented social sites isn’t going to produce sustainable results anymore. Building audiences through rented social sites won’t produce sustainable results, says @drmckee. Essential elements of an audience-grabbing documentary. Above all, is the hero relatable to the audience?