Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. What Is Unique About Generation Z?

Ads 145

Ads Advertising Social Media Recruitment 145

Neil Patel

JANUARY 5, 2021

Google Hangouts on Air launched in 2012, with Google adding live-streaming and community elements to their already existing Hangouts platform. If you’re looking to expand your audience and reach, Be.Live lets you stream on sites like Facebook Live and YouTube Live. What Was Google Hangouts on Air? At the time, it made perfect sense.

Content Management System 145

Content Management System Social Media Engagement Audience 145

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. In this article, I’ll show you how you can find and use gifs throughout your marketing plan to increase engagement, make your brand relatable, and entertain your audience. Use Gifs to Entertain Your Audience.

Promotion 133

Promotion Brand Entertainment Social Media 133

Content Marketing Institute

JULY 13, 2018

To help you with this component, I’d like to present a fresh take on a handy infographic that my team created in 2012, The Future-Proof Checklist for Promoting Your Blog Post, which you can find below in infographic and text form. Plan for social. Social media is made for sharing. Follow through on social.

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Promotion Editorial Team Blogging Blog 110

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

ProBlogger

MAY 12, 2022

The post 15 Social Media Mistakes that are Strangling Your Success appeared first on ProBlogger. While it’s not new, I’m often surprised by the way bloggers use—and mis-use—social media. Yet there are still quite a few very common errors that I continue to see bloggers making as they work with social media.

Social Media 43

Social Media Media Promotion Blogger 43

ProBlogger

DECEMBER 31, 2011

As 2011 comes to a close, now is a better time than ever to evaluate your blog, its performance, and most importantly, what you can do to improve your blog in 2012! You won’t regret it in 2012! It’s a must-try technique in 2012. Evaluate your social media buttons. What about your blog makes it distinct?

Blogging 45

Blogging Blog Electronics Utilities 45

Content Marketing Institute

MARCH 15, 2018

Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. Audience lenses. Want to make sure your audience members share their experience with your brand?

Social Media 111

Social Media Advertising Promotion Retail 111

Smart Blogger

NOVEMBER 23, 2022

million views in its first month on YouTube and became a viral sensation on social media. Consider : How can you stand out to your audience by challenging a standard in your industry? Can you add it to your YouTube videos, your podcast intros and outros, or in the videos you create for social media ?

Marketing 103

Marketing Social Media Brand Awareness Advertising 103

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Another tactic has been targeting each participating university with mobile and social ads.

Education 111

Education Brand Banking Retail 111

Neil Patel

JULY 23, 2021

SlideShare is a content-sharing platform that allows you to upload media presentations and share them on your website or social media profile. Acquired by LinkedIn in 2012 , the company was later bought by the audiobook subscription platform Scribd. Let’s get started. What Is SlideShare? Slideshare Stats from GSW.

Text 119

Text Education Social Media Keywords 119

Neil Patel

JANUARY 21, 2021

Penguin (April 2012): Targeted spammers and sites that buy unnatural links to boost their rankings. In the past, organic search drove most website visitors , crushing non-organic channels like paid search and social media. Learn How Your Audience Finds Your Site. You won’t get far without understanding how it works.

Keywords 145

Keywords Text SEO Social Media 145

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Social media monitoring 2.7% Audience measurement 0.9% Usage and behavioral studies 11% (Media) Audience research 10.3% Other quantitative 1.7%

Marketing 103

Marketing Electronics Social Media Text 103

Content Marketing Institute

JULY 31, 2018

A 2012 study showed that visitors judge a website in 0.05 This goes for everything from tweets to blog posts – the easier your content is to understand, the more likely it is to hook your audience and keep them engaged. Use hashtags on social media to highlight the topic of your content. Social proof.

Content Marketing 103

Content Marketing Persuasion Marketing Content 103

Neil Patel

AUGUST 28, 2020

In most cases, you’ll find a top executive of the company sharing insights via blogs, social media, and research papers, which makes them maintain thought-leadership. Doing this brings them on the same page with your company, target audience, business goals, and competition. FATJOE was founded in 2012.

Agency 144

Agency SEO Search Engine Optimization Projects 144

Neil Patel

JULY 12, 2021

Oracle Eloqua will give you all of the lead-management tools you need and segment your audience in specific ways to get them to buy. LeadSquared , founded in 2012, helps small and medium companies align their marketing and sales efforts. Plus, you can track reports and insights into a buyer’s journey with just a few clicks.

IT 145

IT Landing Page Marketing Sales 145

Buffer

DECEMBER 5, 2023

In 2012, we regularly had writers like Matt Ragland share their unique perspectives on the blog. Guest posting resources like Convertflow , Shopify , and Zapier offered diverse approaches tailored to their unique audience and brand voice. We also loop in our social media manager, Mitra Mehvar, for social content.

Post 108

Post Editorial Proofreader Communication 108

Content Marketing Institute

OCTOBER 23, 2018

It’s time to put away your avocado toast jokes and shore up your social consciousness, folks. Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years.

Retail 111

Retail Concept Persuasion Construction 111

Backlinko

JANUARY 8, 2024

The program provides affiliates with a diverse array of products to promote, empowering them to choose items that align with their audience’s interests. The uniqueness of Smart Nora could be a strong selling point, especially if your audience is interested in health tech and innovative sleep solutions.

Healthcare 119

Healthcare Food Medical Promotion 119

Neil Patel

JANUARY 7, 2023

The Knowledge Graph has been growing steadily since it was first introduced in 2012. So even if your page has less traffic, ideally, a larger chunk of it is going to be audiences motivated to convert. Use social media: Social media can also help you rank higher in the search results. In 2015, Google added 3.5

IT 95

IT SEO Concept Keywords 95

Smart Blogger

JUNE 17, 2024

Founded by Evan Williams, one of the founders of Twitter, Medium launched in August 2012 to much fanfare, and it’s grown into a behemoth. Sign up using one of your social media accounts. Built-in audience of over 60 million readers! Medium: Best Platform for Simplicity First up is Medium. How Do You Get Started?

Blogging 105

Blogging Blog Publisher Publishing 105

ProBlogger

APRIL 2, 2012

I also believe in the power of blogging and social media. As part of the experience, you will be required to report about your adventure on your blog and social networks. The event will run from June 5 until June 10, 2012, not including travel time. You could be one of them.

Blogger 55

Blogger Social Media Food Creativity 55

ProBlogger

JUNE 1, 2012

That’s what I want to finish up this series with today—to show you how to take what we’ve discussed about reviewing your offer , revisiting your conversion funnel , revamping your communications , and running A/B tests , and see how we can apply that advice to different user types, or segments, within your target audience.

Audience 39

Audience Consulting Social Media Website 39

Content Marketing Institute

NOVEMBER 20, 2017

A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience. It was this type of automation that inspired Paul in 2012 to dig into the possibilities of AI for marketers. Promotion, the fourth category of the AI framework, relates to AI for social media.

Marketing 111

Marketing Content Agency Content Marketing 111

ProBlogger

MARCH 10, 2015

In 2012 I commenced a worldwide open-ended nomadic adventure with my husband and two children, and blogging seemed like a great idea. The starting point to monetizing your blog is your audience. They will do it because you have a decent sized (and relevant) audience and you know how to wield your influence.

Blogging 55

Blogging Blog Content Creation Social Media 55

ProBlogger

JUNE 28, 2012

In fact, these days, even social media sites can become lucrative platforms for affiliate marketing campaigns. offers affiliate, media, and tracking services and provides either a self-management or company-managed option for your affiliate relationships. This guest post is by Charles Dearing of WhoIsHostingThis.com.

Blogging 55

Blogging Blog Sales Promotion 55

ProBlogger

MAY 12, 2022

The post 15 Social Media Mistakes that are Strangling Your Success appeared first on ProBlogger. While it’s not new, I’m often surprised by the way bloggers use—and mis-use—social media. Yet there are still quite a few very common errors that I continue to see bloggers making as they work with social media.

Social Media 26

Social Media Media Promotion Blogger 26

ProBlogger

MARCH 13, 2017

As a blogger, you regularly produce valuable content that your audience loves. For instance, you could share your expertise and knowledge with your audience through online courses and webinars or other e-products – they can be a great way for your blog to reach new audiences and make more money. Available only for U.K.

Brand 53

Brand Storytelling Banking Social Media 53

Smart Blogger

JULY 14, 2023

Feeling a little in the dark about “dark social”? This less-explored facet of digital marketing is revolutionizing the way businesses understand and engage with their online audience. From private messages, emails to undisclosed browsing — these are all part of the elusive realm of dark social.

IT 55

IT Social Media Landing Page Digital Marketing 55

Moz

NOVEMBER 15, 2020

People grow to rely on brands when those brands provide the information they’re looking for, so if your content marketing doesn’t incorporate those answers, you’re not demonstrating to your audience why they should trust you. Help them demonstrate their knowledge in ways that are useful to audiences. Why is this smart?

Content Marketing 83

Content Marketing Brand Marketing Content 83

ProBlogger

FEBRUARY 20, 2017

Video is on a roll, and it’s evident if you look at any social media network today. Youtube, for one, has over a billion users , and social media channels like Facebook has even dedicated its News Feed to the use of video. Video plays a huge role in helping businesses brand themselves in a certain way.

Content Marketing 54

Content Marketing Marketing Content Banking 54

ProBlogger

JULY 13, 2016

One of the things we’re always told is to build community – it makes all the difference between traffic who don’t care and an audience who are invested in you and your story. If you have a blog or online following, and you want to take it to the next level, it’s having an engaged audience that will do it.

Audience 33

Audience Blogger Concept Collaboration 33

ProBlogger

JANUARY 6, 2013

In early 2012, Gavin decided that he wanted to give cartooning a real chance. Since then, he’s been able to attract the attention of many key influencers and mainstream media. I think he is really talented and that his story shows what you can achieve if you combine quality content with social media outreach.

Blogger 55

Blogger Food Projects Finance 55

ProBlogger

NOVEMBER 6, 2014

In this article, I am going to share a few strategies that work well for me – these are the mainly how I quadruple my site traffics ever since it got hit by Penguin in April 2012. Beyond that reason, you need to think like your audience – where does your target audience hang around? Strategy #1: Blog Commenting.

Blogging 55

Blogging Blog Social Media Landing Page 55

ProBlogger

MARCH 21, 2011

It’s been a couple of weeks since I returned home from my Tanzanian Blogging for Social Good trip. I reflected to a friend this morning that the trip changed me on many levels – both personally but also as I reflect upon how blogging and social media can be used to make the world a better place.

Blogging 40

Blogging Blog Social Media Blogger 40

Neil Patel

JANUARY 24, 2023

Referral visitors : These visitors click through a link to your site from somewhere else, whether that’s another website, a social media page, or somewhere else. That’s why social shares are such an important metric to track. Each share is an opportunity for content to leave your audience and reach a new network of people.

Content Marketing 120

Content Marketing Marketing Content Keywords 120

The Creative Penn

JUNE 12, 2023

What are the best ways to reach a Christian audience? A lot of authors see marketing as this thing that you add to a book at the last minute so that it can find its audience. If you can be a guest on that podcast, it can help introduce you to a new vibrant audience of potential superfans. Thomas Umstattd Jr.

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Publisher Publishing Publishing Marketing 98