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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 111
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How to Optimize Your Anchor Text Strategy For SEO

Neil Patel

If you’ve never dug into the details of URLs before, it’s easy to imagine that merely creating a link is where the fireworks end – but there’s a much more profound reason for brands to focus on this one simple element. As I previously mentioned, in 2012 Google decided to rock the SEO world by releasing the Penguin algorithm.

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6 Ways to Build Brand Authority With Content Marketing

Moz

Posted by amandamilligan Becoming an authoritative brand is no easy feat, but the massive benefits are worth the effort. But how exactly can a brand begin to build, or build upon, their authority? Some brands are built entirely around a particular persona, like Steve Jobs with Apple, but those examples can intimidate people.

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The Secret Guide to VSEO: Video and SEO

Neil Patel

Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. It was produced with the aim of raising brand awareness. According to YouTube, the Dollar Shave Club video was uploaded on March 6, 2012.

SEO 142
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The ABCs of Connecting With Generation Z

Content Marketing Institute

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. It’s time to put away your avocado toast jokes and shore up your social consciousness, folks.

Retail 111
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5 Psychological Insights to Improve Your Content Marketing

Content Marketing Institute

The challenge lies in translating often complex psychological concepts into actionable steps that can drive real-world decisions. A 2012 study showed that visitors judge a website in 0.05 Use keywords in branded links so people know at a glance what the link will address. Use emojis if they suit your brand voice.

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. A brand-made documentary must be honest and true to the brand’s values and culture. Or T-shirts.