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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. From conception to airing took about two years, with a production time of three to four months. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year.

Education 111
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5 Psychological Insights to Improve Your Content Marketing

Content Marketing Institute

The challenge lies in translating often complex psychological concepts into actionable steps that can drive real-world decisions. It’s unlikely that you’ll need to apply each insight to every project but having these models in mind is likely to be useful when you want to create content that converts. Cognitive fluency.

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

While Vans funded the project, the filmmakers retained creative license. Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018. Don’t let your objectives rule your concept development. People want to see inside the world of like-minded people. Be creative.

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The ABCs of Connecting With Generation Z

Content Marketing Institute

Born between 1995 and 2012 (though the precise years vary depending on the source), the post-millennial generation has begun to cross the threshold of adulthood and is poised to take over the workforce and the marketplace in the next few years. Furthermore, this group is projected to make up 40% of consumers by 2020. Click To Tweet.

Retail 111
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Pay Attention to These SEO Trends in 2020 and Beyond

Moz

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. Put simply, Google itself states that entities are “a thing or concept that is singular, unique, well-defined, and distinguishable.”.

SEO 93
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15 Bloggers to Watch in 2013

ProBlogger

It has been a blast exploring this project over the past 4 years. She has been around for years and most of her projects don´t concern the blogging industry. She shows what you can achieve with your blog, and your life, if you step outside of the echo-chamber and pursue creative projects. Tina Roth Eisenberg. Well, I disagree.

Blogger 55
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34 Blog Examples To Unlock Creative Ideas For Your Own Blog

CoSchedule

Matthew Woodward Matthew Woodward started his blog back in 2012 and currently focuses on topics primarily related to SEO. Many blog posts feature high-quality charts, audio files, and videos to help musicians better understand certain concepts. link] talks about project ideas and inspiration for customers. Engage with readers.