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Maria Popova describes herself as “interestingness curator and semi-secret geek obsessed with design, science, storytelling and combinatorial creativity” She is the editor of the much-loved Brain Pickings , which she described as a “a destination for indiscriminate curiosity.” Maria Popova. Kristi Hines.
I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.
While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Click To Tweet.
Matthew Woodward Matthew Woodward started his blog back in 2012 and currently focuses on topics primarily related to SEO. How to Emulate Microsoft Story Labs This blog excels at exceptional storytelling, which requires rolling up your sleeves, doing some research, and really getting to know your interview subjects. Get creative.
I speak from review experience, as I’ve been sharing the plusses and minuses of content marketing books since 2012. In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. RogerCParker Click To Tweet.
Be creative in what you want them to guess – make it interesting for them so they want to participate. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. Pratik Dholakiya offers a three-act structure to successful storytelling – and the secret sauce, he says, is suspense. Externally.
Everyone keeps saying that storytelling is a precious art and if used correctly, can really help a business reach people. ” You have to tap into your creative reserves, ditch the conservative mentality, and understand that you’re not dealing with conservative people. 2012 is the year of the entrepreneur.
The conversation delves into the challenges and benefits of creating a new edition versus updating an existing one, the impact of technology, including AI, on the writing and publishing industry, and the importance of storytelling in nonfiction. And I felt that even my creative process had changed. That was really strange.
In 2012, Barclays launched the mobile app Pingit , a mobile payment service that lets users transfer money easily through their mobile phones. Realizing that people in Thailand appreciate traditional storytelling, Google decided to implement that into their product launch campaign. Available only for U.K. Google even experienced a 3.5
I use and recommend Sudowrite as part of my creative process. You can try Sudowrite through my affiliate link: www.TheCreativePenn.com/sudowrite Amit Gupta is a science fiction writer, entrepreneur, and founder of Sudowrite, an AI-powered creative writing tool. It's almost like a creativity booster. Amit: Thanks, Joanna.
Even if you put together a great small team, these creative processes often involve numerous post-production revisions. You might want to consider outsourcing link building , content writing, and other creative services. In 2012, their first video ad went viral, making the brand a household name overnight.
Launched in 2012 by former Twitter CEO Evan Williams, Medium has since thrived and markets itself as “a living network of curious minds,” offering a space for writers to share their thoughts on any topic from unified communications as a service to politics, and health. Be mindful of your storytelling process. What is Medium?
Launched in 2012 by former Twitter CEO Evan Williams, Medium has since thrived and markets itself as “a living network of curious minds,” offering a space for writers to share their thoughts on any topic from unified communications as a service to politics, and health. Be mindful of your storytelling process. What is Medium?
The truth is, it takes resourcefulness, dedication, persistence, and creativity. Penguin (April 2012): Targeted spammers and sites that buy unnatural links to boost their rankings. Use Storytelling. I wish I could tell you there’s a magic button that ranks your site #1 without fail. You can even micro-target content.
So when readers were having a problem in 2012, there just weren't enough books. Storytelling and pacing are going to become more important. Like the industry that we had in 2012 and 2014, or in 2016, that doesn't exist anymore. So when the whole of the industry is saturated, that changes the problems that readers have.
For example, the protagonist may also be a writer so the story may explore the role of writing in the character’s life and may include elements of metafiction: writing about writing and storytelling. Recalling that time, the warp and weft of family life, and the role of discovery in creativity inspired an entire novel.
How can generative AI tools augment and amplify your creativity? So it's sort of this blend of music and narrative storytelling in a digital collectible form. The creative appeal? But now you are using these generative tools as part of your creative process. You can find J. Transcript of the interview. Joanna Penn: J.
Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.
As he said in a Wall Street Journal interview in 2012, “The finished outline runs about 150 pages, single spaced, though with very wide right margins, so I can jot references to the research material relevant to the plot.”. Outliners often change things as they write, so don’t feel that the outline is a constraint on your creativity.
I was a creative writing major in college, and I went straight into a publishing job right out of college. Because I feel like choices are incredible for creatives these days, those who want to look at their choices. And we're also seeing some blurring of the lines between podcast-based storytelling and then audiobooks.
I’ve often used interactives, surveys, and photographic content, like most people producing story-driven creatives, so I focused on those as my formats for comparison. In 2018, they're being used more often per article than infographics were, even in their prime: Surveys are one of the "smaller" creative campaigns I’ve offered in my career.
This type of data has always been of interest to marketers doing consumer research, but the rise of data journalism shows us that there is both consumer demand and almost infinite potential for great storytelling rooted in numbers. Numbers don’t lie” vs. brand trustworthiness.
Example of Euphemism Because of humanity’s understandable aversion to death, we have come up with quite a few creative ways to describe death and dying: Pushing up daisies Going the way of the dinosaur Kicking the bucket 5. All are storytellers who create suspense , a feeling of heightened anxiety, uncertainty, and excitement.
CNNs and AlexNet (2012): While convolutional neural networks (CNNs) were first developed in the late 1980s, they gained widespread adoption in 2012 with AlexNet. Writing, coding, and creativity: They assist users in generating high-quality content, composing code, and even crafting poetry, novels, and scripts.
You need to take a creative approach, even for “no brainer” topics. On the cover of the January 2012 issue, in bold lettering: “37 Ways To Rule Winter—The Best Snowboards, Snowball Makers & Snow Bunny Hangouts” Key question: Are you using lists to your (and your readers’) advantage on your blog?
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