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Your Must-Have Checklist for Successful Blog Promotion (Infographic)

Content Marketing Institute

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Click To Tweet.

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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. How do we evolve from seeing content as sales collateral to acting like publishers? Since its 2012 launch, iQ has become a full-fledged media property.

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Authors: Think Twice Before Paying to Exhibit at Industry Book Fairs

Jane Friedman

Photo credit: Clarissa Peterson / CC BY-NC-SA Update (December 2024): In 2012, I wrote an earlier version of this article as a warning to self-published authors who fallprey to scams that take advantage of the highly recognized industry trade show, BookExpo(also known as BEA). Do authors attend trade shows? It will not.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Now, it’s time to promote your content across various platforms. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. To attract more visitors to your website.

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20 Bloggers to Watch in 2012

ProBlogger

As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. Her book, Blog Post Promotion , is extraordinarily in-depth for a book at its price point, and is something I’d strongly recommend to those who need help getting more attention for their posts. Alexis Grant. Colin Wright.

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Changes In Publishing With Jane Friedman

The Creative Penn

What has changed in the publishing industry over the last few years? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. She's also an award-winning publishing commentator, writer, editor, professional speaker and teacher.

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Neil Patel

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. Later the same year, YouTube began measuring success through view duration, a metric that rewarded longer-viewed videos with increased search promotion. Cross-Promote Content. How Does the YouTube Algorithm Work?