How to Stop Acting Like a Marketer and Start Acting Like a Publisher
Content Marketing Institute
JANUARY 18, 2018
And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. How do we evolve from seeing content as sales collateral to acting like publishers? Since its 2012 launch, iQ has become a full-fledged media property.
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