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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. How do we evolve from seeing content as sales collateral to acting like publishers? Since its 2012 launch, iQ has become a full-fledged media property.

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Changes In Publishing With Jane Friedman

The Creative Penn

What has changed in the publishing industry over the last few years? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. She's also an award-winning publishing commentator, writer, editor, professional speaker and teacher.

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20 Bloggers to Watch in 2012

ProBlogger

As Michael Stelzner said at Blogworld, “You’re not a blogger, you’re a publisher!”. Her book, Blog Post Promotion , is extraordinarily in-depth for a book at its price point, and is something I’d strongly recommend to those who need help getting more attention for their posts. Alexis Grant. Colin Wright.

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The ProBlogger Top 20 of 2012

ProBlogger

Image courtesy Lore & Guille, licensed under Creative Commons So to help you out, I’ve compiled this list of our 20 most popular articles from 2012. Now, without further ado, here are our top 20 articles from 2012! WordPress Feature Review: New Features You Missed in 2012. of tag clouds. Have a read!

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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Neil Patel

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. Later the same year, YouTube began measuring success through view duration, a metric that rewarded longer-viewed videos with increased search promotion. Cross-Promote Content. How Does the YouTube Algorithm Work?

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The Challenges Of Small Press Publishing With Jon Barton

The Creative Penn

What are the most important aspects of becoming a successful publisher? Jon Barton is the founder and managing director of the award-winning independent publisher Vertebrate Publishing, as well as the author of several bestselling mountain biking guides. And that's where the publishing business came from. Jon: Hi, Jo.

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Are You Ready for Content Marketing in 2018? 60+ Predictions

Content Marketing Institute

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. Apple will buy Disney in a few years, says @JoePulizzi. Predictions2018 Click To Tweet.