This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Now, it’s time to promote your content across various platforms. Now it generates over 680K monthly sessions, with 74% coming from organic searches.
Photo credit: Clarissa Peterson / CC BY-NC-SA Update (December 2024): In 2012, I wrote an earlier version of this article as a warning to self-published authors who fallprey to scams that take advantage of the highly recognized industry trade show, BookExpo(also known as BEA). But it’s not going to lead to meaningful sales. (I
Her book, Blog Post Promotion , is extraordinarily in-depth for a book at its price point, and is something I’d strongly recommend to those who need help getting more attention for their posts. I think we will learn a lot from her experiments in digital publishing, especially during the latter part of 2012. I love his blog.
People said the same thing about Google’s Knowledge Graph back in 2012 and how it is going to make it hard for marketers to get traffic through SEO. link] These are the type of keywords that are less likely to generate direct sales, but they do help with branding. It’s like what Google did back with the knowledge graph in 2012.
For this article, I’m using the definition from Pew Research Center, which categorizes anyone born from 1997 to 2012 as part of Gen Z. You should absolutely use diverse models and messaging, but don’t latch onto Black History Month or International Women’s Day to promote your latest flash sale. What Is Unique About Generation Z?
With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.
Over the last week on Digital Photography School we’ve been running a 12 Deals of Christmas promotion where we’re offering some big deals on photography related products over 12 days (each lasting for 24 hours). Lets call it the Three-For-Three-At-A-Half Sale (cheesey I know but this is spur of the moment).
And it doesn’t directly promote Intel; the only place you see the tech giant’s name is in a logo so small you can’t read it, and in quotes from the company’s experts. How do we evolve from seeing content as sales collateral to acting like publishers? Since its 2012 launch, iQ has become a full-fledged media property.
Here are some of the most popular ways to use SlideShare: to share online webinars or training materials as a visualization tool for presentations to promote products or services to display newsletters and attract new signups to showcase visual materials such as guides or brochures. Add a Call-to-Action (CTA). It is free to use for anyone.
If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The Product Life Cycle is a management tool that makes it possible to analyze how a product behaves from its development to its withdrawal from the market, also considering its launch, growth, and sales maturity. Why do you need to know this?
A 2012 study showed that visitors judge a website in 0.05 Gather and promote testimonials. Promote earned media in your content. Don’t worry about coming across as promotional, people have come to expect some sort of CTA in company content. Cognitive fluency. seconds – faster than the blink of an eye. 4-7 event. .
Because affiliate marketing doesn’t require affiliates to offer their own products or services for purchase, but only to place promotions on their sites for other merchants’ products, it frees affiliates from many of the responsibilities and complications of traditional sales models. Commission Junction. ShareASale.
On YouTube, you have two spaces beneath the video to promote your other works. Because he invented the Dai Ling Ping character, he will eventually be able to make some big profits from original merchandise sales. 5 Reasons Why Dai Ling Ping is Going to Win On YouTube in 2012. Originally at: Blog Tips at ProBlogger.
The more quality backlinks pointing to your website, the higher your chances of ranking for profitable keywords and competitive search queries that drive sales. Then, promotion, so even influencers can find and reference them. The long and sweet version? You’ll generate more targeted traffic, leads, and customers.
But most of the time, the signs are subtle and more insidious, providing a glimpse through the masquerade to the sales engine underneath. Unexpected Self-Promotion. The core challenge of content marketing is making sales easier without alienating the reader by obviously selling to them. Deference to Data.
In this post, we’ll share 21 successful marketing campaign examples, each one giving you a fresh perspective on how to promote your company. When Adidas won the spot as the official sportswear sponsor of the 2012 Summer Olympics, Nike needed a brilliant marketing campaign to counter the publicity Adidas would receive.
An easy first step for you to take is to install Crazy Egg and run a heatmap to see where people click so you adjust your design and copy to get more sales. Then you remarket them throughout the web with ads that prompt your products or services and send them to a landing page that will drive sales.
Penguin (April 2012): Targeted spammers and sites that buy unnatural links to boost their rankings. Now, these terms can drive traffic and a solid sales funnel will convert some of those people — but not many. This is fundamental — there is no point in promoting or building links to an unhealthy site.
In 2012 I commenced a worldwide open-ended nomadic adventure with my husband and two children, and blogging seemed like a great idea. Perhaps you didn’t think about reaching out to those promotion partners you’re working with. Time to set it up, promote it each day, and pick a winner. Time you could be paid for.
In early 2012, Gavin decided that he wanted to give cartooning a real chance. Late in 2012, she launched her food blog 10 Minute Dinners. I discovered Emily thanks to a recommendation by Pete Fazio on the 2012 list. Look at the images she created to promote her FAQ page. Gavin Aung Than. source: The Viewspaper ).
How the pandemic and increasing online sales have changed traditional publishing. Why backlist sales are so important. How has the pandemic and increasing online sales changed the more traditional publishing industry? But print book sales were up 9% in 2021 , and for a mature industry that is astonishing. Show Notes.
elow are some great examples of brands that nailed their product launches so you can get a better idea how to successfully promote your new product : Example #1: Pingit by Barclays. In 2012, Barclays launched the mobile app Pingit , a mobile payment service that lets users transfer money easily through their mobile phones.
Matthew Woodward Matthew Woodward started his blog back in 2012 and currently focuses on topics primarily related to SEO. CoSchedule’s suite of products strives toward helping marketers plan, create, promote, and measure their content at every level. Ask your sales team for ideas on exciting customers. Listen to your audience.
How can you shift your mindset from catalog sales to selling direct? His latest book is Direct Sales Mastery for Authors , co-written with Monica Leonelle, launching as this goes out on Kickstarter. His latest book is Direct Sales Mastery for Authors , co-written with Monica Leonelle, launching as this goes out on Kickstarter.
However, I also have found them to be completely overhyped since the very first sales letter I ever saw selling VSL software that was literally written as a text sales page — which was beyond amusing & ironic then, and is even more amusing & ironic to think about now. And it was just a “plain vanilla” sales letter.
A screenshot from semrush, showing the growth of traffic since 2012. The blog is caloriesecrets.net , it was established in April 2012 and by the end of April 2013, monthly traffic from Google was 102,944. Step 6: Promote Your Work (besides Social Media). So, let’s get started.
I did this recently, I looked at 2012. I had like three diaries or journals from 2012, and I went through them all. I mean, yeah, it's a nice piece of social proof, but you want to continue promoting this book on an ongoing basis. I am intending to promote The Long Game for five years. And I then slowed down the pace.
What Happened to Me in 2012 Penguin Updates. My site, WebHostingSecretRevealed.com, was hit badly during the Google Penguin update in 2012. You can also promote the page on Facebook to a specific audience (namely, those who own blogs). Below is a carousel ad I did recently to promote my evergreen blogging tips.
In 2012 I commenced a worldwide open-ended nomadic adventure with my husband and two children, and blogging seemed like a great idea. Perhaps you didn’t think about reaching out to those promotion partners you’re working with. Time to set it up, promote it each day, and pick a winner. Time you could be paid for.
Mid-December 2010: on my photography site , we launched a new campaign—our first ever 12 Days of Christmas promotion. Due to the success of the 2010 campaign, in mid-December 2011 we launched our second 12 Days of Christmas promotion. Last year, I ran the promotion completely alone. The result? It was big. Using MailChimp.
You did all the prep work, created as much buzz as you could, and promoted from every angle. Met new people and helped them promote their stuff through your small, but growing channels. Zero hour arrived and you waited patiently as the sales began to trickle in; a good sign at first. As a result, my book sales took off.
We had to learn marketing and distribution and sales. So we will do an eBook version, and we'll do an audiobook version, if appropriate, but they just don't lend themselves to digital sales. For example, you could do some more narrative stories or narrative versions that are just plain text for digital sales in order to expand.
It also helped me get a VP role at Content at Scale AI , which in turn led to a promotion to President a month later! Buyers are reading 3-5 blogs before interacting with a sales team nowadays. I couldn’t imagine that just ten years later, I’d successfully exit that business with a 13,000x ROI ($1M+ in a private sale).
I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. Why The Loooooong Sales Letter Works And Other Surprising Sales Hacks via Mixergy. The blogosphere has changed so much over the past decade. Social platforms have risen and fallen.
Many bloggers who have never created and sold their own products wonder how to make the leap and start offering something for sale. Even after you’ve created a product, it can still feel somehow taboo to offer something for sale. I promoted a promo webinar at the bottom of every single blog post. It’s a win-win.
Published nearly four years ago, it still makes $600-$3,000 a month in online sales. Buy some cheap ads on Google to promote your product. Once you have your expertise figured out and entry-level product created, its time to expand that into an entire sales funnel to maximize your potential revenue from customers.
We’ll find out: how they’re planning to optimize festive season sales and promotions. Festive promotions, content, and visitors. So there’s a lot of work getting those deals in place, and getting the pages and promotions ready to go ahead of time. It’s always a lot of fun … and a lot of work.
We’ll find out: how they’re planning to optimize festive season sales and promotions. Festive promotions, content, and visitors. So there’s a lot of work getting those deals in place, and getting the pages and promotions ready to go ahead of time. It’s always a lot of fun … and a lot of work.
I published 2012 was my first book. So if you had a free download, that counted pretty much the same as a sale in terms of the algorithm. So you'd get loads and loads of visibility when you ran a free promotion for the three days that you had with Select. So a new book or promotion, anything. So it's weird.
The set hours that you spend updating and freshening your blog every week are now secondary to your sales efforts. The sales staff is you , as is the product. In selecting and pursuing offsite promotional opportunities that will actually help you find customers, you need to be a passionate evangelist for your product.
ProBlogger has offered reasons to use press releases to promote a blog, and very sound editorial guidance on how to turn a press release into a blog post. To promote his business, he does what good marketers all do well: he’s active on social media, publishes a blog, and contributes content elsewhere. Research is newsworthy.
Pat Flynn – A Peek Inside Pat Flynn’s Master Content and Promotional Calendar (& How to Create One, Too!). Natalie Sisson – How to Build a Sexy Sales Funnel That Sells. My first international blogging conference was BlogHer in New York in 2012. Nathan Chan – Next-Level List-Building Tactics.
Pat Flynn – A Peek Inside Pat Flynn’s Master Content and Promotional Calendar (& How to Create One, Too!). Natalie Sisson – How to Build a Sexy Sales Funnel That Sells. My first international blogging conference was BlogHer in New York in 2012. Nathan Chan – Next-Level List-Building Tactics.
But in 2012, with millions of e-readers in circulation, and hungry consumers in need of content, we made a decisive shift. Publishers always want to know about your “platform,” which means “your ability to promote the book without our help.” From publicity to promotion, the rest is up to you. They’ll get your book into stores.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content