How to Stop Acting Like a Marketer and Start Acting Like a Publisher
Content Marketing Institute
JANUARY 18, 2018
How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Insource your content.
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