BKA Content

NOVEMBER 27, 2023

Most SEO companies deliver proprietary information directly to clients, whereas white label companies generate data and materials that your agency can brand and present to your own clients. Ranking the Best White Label SEO Companies There is an important distinction to draw between regular SEO companies and white label SEO companies.

SEO 98

SEO Agency Social Media Insurance 98

Buffer

NOVEMBER 12, 2024

But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats.

Social Media 82

Social Media Creativity Recruitment Media 82

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. But as online habits changed, usage declined, prompting the search giant to permanently retire Google Reader back in July 2013. Basic and ad-free, this web-based RSS reader lets you subscribe to your favorite feeds and star items to view later.

Social Media 143

Social Media Landing Page Content Creation Lead Generation 143

Neil Patel

MAY 14, 2019

They look at factors like page speed, brand queries, and hundreds of other factors that it may have not been placing much emphasis on in the past. But over the years, they have continually made small layout tweaks which have added up to big changes. You can’t blame them for making changes that increase their ad revenues.

SEO 112

SEO Concept Engineering Ads 112

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Oreo Cookie (@Oreo) February 4, 2013. ” Power out? No problem.

Creativity 103

Creativity Storytelling Content Food 103

Neil Patel

SEPTEMBER 13, 2021

Although most of us are aware that social media companies use our data, many consumers may not have realized that some companies use our data to tailor ads to try to manipulate outcomes. This 2013 documentary is available on Amazon Prime, and it has a 1-hour 20-minute runtime. Art & Copy.

Social Media 136

Social Media Media Marketing Healthcare 136

The Creative Penn

SEPTEMBER 18, 2023

I was scared of judgment, I was scared of being ‘seen,' and also scared that no one would buy it, as it didn't fit with either of my brands and existing body of work. Back in 2013, I watched a clip of Jeff Bezos on a 60 Minutes special where he talked about Amazon being disrupted. You never know how it will turn out.

Creativity 98

Creativity Sales Retail Publisher 98

Neil Patel

FEBRUARY 19, 2019

That worked really well between 2010 and 2013. From 2013 to 2017, if you created tons of text-based content, got a few social shares, and picked up a few natural backlinks you could dominate Google. Make sure that keyword isn’t your brand name. Strategy #5: 5-minute brand hack. Google loves brands.

SEO 111

SEO Keywords Agency Brand 111

Neil Patel

NOVEMBER 30, 2020

You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. Simply put, if you’re a brand, you can’t afford to ignore Facebook. You should be using it to promote your products, advertise your brand , and generally represent your company. Can you sum up your entire brand in a single image?

Text 144

Text Promotion Social Media Brand 144

Ben Settle

MARCH 29, 2024

I rewrote it from start to finish a few months ago after finishing the screenplay for it, and realizing the screenplay was way better than the novel I wrote in 2013…) version of my first novel Zombie Cop which will be re-published soon. He encouraged me to just start writing as it sounded like something he’d want to read.

Writing 52

Writing Copywriter Copywriting Storytelling 52

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

Neil Patel

OCTOBER 25, 2020

Column Five Media is a creative agency that has worked with Intuit, eBay, Google, Facebook, and dozens of other global brands. By using market research to determine “how” to position your business, an agency identifies measures to differentiate your brand from competitors. Difference #2: Long-term branding vs specific targeting.

Agency 136

Agency Creativity Marketing Utilities 136

ProBlogger

DECEMBER 21, 2012

If there’s one resolution I could encourage any blogger to make for 2013, it’s to work smarter. In this post, you’ll learn what’s needed to find a good developer to implement all kinds of changes on your blog, including things like: adding forums, communities, gamification, social integration, and so on.

Contractor 42

Contractor Blog Blogging Food 42

Smart Blogger

MARCH 13, 2023

Snappy Brands and Slogans Due to its sensory appeal, onomatopoeia is often used in branding and advertising. Pop-ular Music, Film and TV Shows (and Comics) Remember the lyrics of Ylvis’ “ The Fox (What Does the Fox Say?) ” playing on repeat in your head in 2013? Let’s get crackin’! Apologies for the earworm!)

Writer 117

Writer Food Persuasion Portfolio 117

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. It includes everything from your logo and website to the graphics on your ad banners. Anything that influences the public’s perception of your company is a component of your brand identity.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Neil Patel

MARCH 24, 2021

In fact, the music industry is growing at a healthy rate and has been every year since 2013. You might not need a record deal to make it as an artist ( just ask Chance the Rapper ), but you will need the media on your side to raise your brand profile. Does that mean music marketing is dead? Actually, the reality is very different.

Marketing 141

Marketing Electronics Social Media Promotion 141

Smart Blogger

SEPTEMBER 15, 2023

In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. As referenced in the blog post , ”Athleta History & Brand Profile,” the ’90s were the decade big companies like Nike started to include women in their fitness apparel. Coined by the term “shrink it to pink it.”

Audience 83

Audience Food Social Media Digital Marketing 83

Moz

MAY 13, 2019

To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes". Should we even try? Appendix A: Update count sources.

IT 69

IT Engineering SEO Keywords 69

Neil Patel

OCTOBER 1, 2019

Or if you need extra help, check out my ad agency. Just like how SEO was starting to have more ups and downs compared to what I’ve seen in my 18-year career, I knew the cost at paid ads would continually rise. Just look at Google’s ad revenue. Facebook Ads keep getting more expensive as well. The term was “Ubersuggest”.

SEO 111

SEO Banking Ads Concept 111

Content Marketing Institute

NOVEMBER 25, 2017

Go to storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149, and unlock discounts on the millions of additional assets we offer through our value-added Marketplace service for members. 35:42): Holiday cards and house ads: The role of publishers’ content studios is ever-expanding.

Content Marketing 91

Content Marketing Media Marketing Electronics 91

The Creative Penn

JUNE 26, 2023

You've been teaching nonfiction authors about marketing since then, but it has been a decade since we talked last in 2013 about book marketing. I'm so grateful for that because it led to the launch of the Nonfiction Authors Association in 2013, and I built a community. Also, Joanna, I've become a big fan of Amazon ads.

Writing 98

Writing Social Media Publisher Publishing 98

Content Marketing Institute

DECEMBER 4, 2018

David Ambrogio, SEO and content strategist at Online Optimism, offers a definition that touches on what the word clickbait connotes for many people – “any content with sensationalist headlines used to encourage clicks or drive ad revenue.”. Brands measuring #content success by clicks & shares exacerbate the use of clickbait.

Content 103

Content Editorial Team Entertainment Content Creator 103

Content Marketing Institute

JULY 31, 2018

While a 2013 study by Microsoft noted people’s attention span has narrowed to eight seconds at the max. Use keywords in branded links so people know at a glance what the link will address. Use emojis if they suit your brand voice. That is why Facebook ads can be effective. seconds – faster than the blink of an eye.

Content Marketing 99

Content Marketing Persuasion Marketing Content 99

Neil Patel

FEBRUARY 15, 2021

Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. Others let businesses customize their orders by size , as well as adding their name and/or logos. When Hillshire Brands decided to use beacon technology for the release of American Craft link sausages, the response was over-the-top.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Content Marketing Institute

OCTOBER 8, 2017

Brand name recognition. It was brand name. SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. When MarketingExperiments tested this hypothesis, it found that a branded page outperformed a non-branded one by 40%.

Content Creator 108

Content Creator Audience Script Content 108

Content Marketing Institute

NOVEMBER 26, 2017

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. We increased our webinars from two times a month to three times a month, added some new gated e-books to the website, and added the CCO subscription form to more pages on the CMI website.

Finance 103

Finance Audience Promotion Content Marketing 103

Moz

MAY 19, 2019

This instantly-Tweetable snippet was referenced in Forbes in 2018 , mentioned by MediaPost in 2016 , and covered on Science Daily in 2013. This means that the “90 percent of all data…” statistic was true in 2013, 2016, and 2018, and it will continue to be true for the foreseeable future. Numbers don’t lie” vs. brand trustworthiness.

Content Marketing 58

Content Marketing Marketing Content Storytelling 58

Neil Patel

FEBRUARY 16, 2021

Many people ranked for their biggest competitor’s brand name just by stuffing dozens of variations of that brand name in a page’s meta tags! The spider notes new documents and changes, which are then added to the searchable index Google maintains. Unless you’re starting a brand new site, your website is probably already indexed.

Website 141

Website Search Engine Optimization Social Media Engineering 141

ProBlogger

SEPTEMBER 29, 2022

The problem with leaving comments on other blogs, as a technique to grow traffic, is that while it can have many benefits it can also end up hurting your blog’s brand and reputation – if you don’t do it the right way. Not adding value to the Comments – Ultimately this one is what it is all about.

Blog 49

Blog Blogging Construction Blogger 49

The Creative Penn

AUGUST 21, 2023

This was like 2013/2014, so you remember how fun it was to try and get a book uploaded or do anything on these platforms. The nonfiction model can be fewer books, but adding on other services or speaking or courses. There is no publishing, there's no Amazon, there's no ads, there's none of that stuff. It can be on-brand for you.

Creativity 98

Creativity Insurance Advertising Publisher 98

Moz

SEPTEMBER 8, 2020

In creating a brand new Google My Business listing , one of the first thing Google asks you to do is to choose a category: And, as Google says, you can change and add more categories later. It contains outdated information pertaining to a bygone era ( pre-2013 ) in which businesses were allowed to custom create categories.

Medical 65

Medical Keywords SEO Food 65

ProBlogger

FEBRUARY 5, 2013

So today I thought I’d step through two great examples of blog product branding and see what tips we can take from these stories. I’ve chosen conferences as the example because they’re such a personal, real-time embodiment of a blog’s brand and ethos. World Domination Summit: rockstar branding.

Brand 41

Brand Blog Blogging Social Media 41

ProBlogger

OCTOBER 25, 2016

I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. No brand or traditional advertiser has this. Brands really need to start thinking like millennials. Banner blindness is a real thing.

Advertising 53

Advertising Blogger Script Retail 53

Fat Joe

JUNE 30, 2023

That changed in 2013 with the Hummingbird update and the move toward natural language processing. Make sure you include your product name and brand in page titles, subheadings, and meta descriptions. You do this by adding structured data to your web pages. It was a simpler system.

SEO 52

SEO Keywords Landing Page Engineering 52

ProBlogger

SEPTEMBER 12, 2016

Instagram Stories: A Much Larger, More Diverse Group of ‘Painters’ When it was first released in 2013, Snapchat Stories was revolutionary, but Snapchat allowed it to idle by leaving it virtually unchanged. Some recent converts would ask you only to look at the facts. Image courtesy of Shutterstock. Image courtesy of Shutterstock.

Social Media 54

Social Media Content Advertising Consulting 54

Content Marketing Institute

JULY 27, 2018

During the 2013 holiday season, Randi had the idea to focus a campaign on the need for better device security when shopping online. The insight from the e-book project proved that offering content, not discounts, could help Symantec (and its consumer brand Norton) get people to engage and, ultimately, buy from them.

Audience 68

Audience IT Content Editorial 68

The Creative Penn

JUNE 12, 2023

But you've been podcasting on Novel Marketing since 2013, so a decade now. And this is content that takes time, doesn't cost that much money , you know, time is money, but it is a very different form of marketing to Facebook ads. Joanna: Well, it's so interesting that you say that because you and I are also podcasters.

Publisher 98

Publisher Publishing Publishing Marketing 98