BKA Content

JANUARY 22, 2024

While pay-per-click search engine marketing campaigns that place advertisements near the top of search results can immediately increase visibility, PPC campaigns require ongoing ad spending. V Digital Services launched in 2013 and provides custom marketing solutions to businesses of all sizes.

SEO 97

SEO Agency Search Engine Optimization Digital Marketing 97

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. But as online habits changed, usage declined, prompting the search giant to permanently retire Google Reader back in July 2013. Its colorful, image-heavy interface feels more like a social media site than an RSS reader. Feedreader.

Social Media 143

Social Media Landing Page Content Creation Lead Generation 143

ProBlogger

JANUARY 1, 2014

Today we encourage you to take stock of your social media habits – are they working for you? Smarter Traffic (and Revenue) Building Through Social Media” first appeared in January 2013. This is just a short, quick technique that anyone can use—social media newbie or superstar.

Social Media 50

Social Media Media Landing Page Communication 50

Neil Patel

JANUARY 7, 2021

This means that UTMs stick around and can give misleading data for cross-platform social media sharing. There’s a potential solution – cleaning the URLs by stripping UTM codes at the end, once sharing on one social platform has occurred. You can also use it in your display ad campaigns to identify aspects of your audience.

Social Media 145

Social Media Promotion Advertising Ads 145

ProBlogger

SEPTEMBER 20, 2013

Note : the Virtual Pass for PBEVENT 2013 is still available for purchase here. ProBlogger Training Event 2013: What I Learned. Top 10 tips for Business Blogging from ProBlogger Event 2013. ProBlogger Event 2013: A buttload of learning. 27 Things I Loved About the 2013 Problogger Training Event. Tips + Takeaways.

Collaboration 44

Collaboration Content Creator Blogger Content Creation 44

Jane Friedman

FEBRUARY 8, 2024

Side note: I’m adding children’s authors into the mix here because, I hope for obvious reasons, it can be problematic to expect children’s writers to build an online following among children (their readers), although some children’s writers do have strong connections in the children’s community—with librarians, educators, teachers, and so on.

Social Media 134

Social Media Publishing Publishing Publisher 134

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Everyone wants to sit at home on their couch and connect with influencers on social media. Conversations don’t end on social media.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

ProBlogger

JANUARY 16, 2013

Recently, I asked a blogger what his goals were for 2013. Image courtesy 401(K)2013, licensed under Creative Commons When I asked how he was going to do that he stared at me blankly and said, “That’s where I may need a little help. How could you double your profit in 2013? Double Your Blog Profits in 2013?!

Blog 44

Blog Blogging Sales Blogger 44

Buffer

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  I expand on each heading, adding context, examples and additional insights to the article.  We promote all our blog posts to social media using the zero-click content strategy.

Blog Post 85

Blog Post IT Post Writing 85

Smart Blogger

SEPTEMBER 15, 2023

In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. And you can find her championing causes on any social media platform that supports the underprivileged. Who Is Already Following You On Social Media? Where are my competitors reaching their customers?

Audience 83

Audience Food Social Media Digital Marketing 83

Neil Patel

MARCH 24, 2021

In fact, the music industry is growing at a healthy rate and has been every year since 2013. Sure, you’ll want to build a following on social media too, but third parties own those platforms. Social links: Make it easy for people to find your social media profiles. Social media is where we go to find out.

Marketing 141

Marketing Electronics Social Media Promotion 141

Content Marketing Institute

NOVEMBER 20, 2018

More than 20 years later, an interview with Kathy Klotz-Guest at Content Marketing World brought to mind that Apple ad, which pressed into service images of some of the greatest leaders, artists, visionaries, inventors, and thinkers of the 20th century. Oreo Cookie (@Oreo) February 4, 2013. Why is its social media team so darn good?

Creativity 103

Creativity Storytelling Content Food 103

Neil Patel

MAY 14, 2019

But over the years, they have continually made small layout tweaks which have added up to big changes. Let’s look at Google’s layout changes over the past few years… lucky for us, Orbit Media performed random Google searches in 2013, 2014, and 2015 and compared them to Google’s current layout for us. Quora did grow through SEO.

SEO 112

SEO Concept Engineering Ads 112

ProBlogger

JANUARY 14, 2013

Every time we publish a post on social media here at ProBlogger, readers comment that social media takes so much time —how can they get smarter about it? This is just a short, quick technique that anyone can use—social media newbie or superstar. Is your social media “working”?

Social Media 44

Social Media Media Landing Page Content 44

The Creative Penn

JUNE 26, 2023

You've been teaching nonfiction authors about marketing since then, but it has been a decade since we talked last in 2013 about book marketing. I'm so grateful for that because it led to the launch of the Nonfiction Authors Association in 2013, and I built a community. So social media, to me, is rented real estate.

Writing 98

Writing Publishing Publishing Publisher 98

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. Users are loyal to their favorite social media and review sites. Paid marketing avenues: Local search ads and Google Maps Ads.

Brand 126

Brand Retail Ads SEO 126

Intergrowth

MARCH 5, 2023

By simply including a Google Analytics tracking code on your site, you can find out who is visiting, where they live, their gender, age, and how they came to your site (organic search, social media link, etc.). It includes everything from your logo and website to the graphics on your ad banners. television, radio, billboards).

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

ProBlogger

DECEMBER 21, 2012

If there’s one resolution I could encourage any blogger to make for 2013, it’s to work smarter. and as many readers mentioned on our recent post about social media mistakes , time is a critical issue. designing newsletters, ads and other communications like infographics that you’re hoping will go viral.

Contractor 42

Contractor Blog Blogging Food 42

Neil Patel

NOVEMBER 30, 2020

Facebook used to say only 20 percent of your cover photo could be made up of text, but it dropped that rule in 2013. Again, the fashion brand has added some interactivity by including a scannable QR code in its cover photo. Here are five key considerations to creating a cover photo that draws your audience in. Don’t do that.

Text 144

Text Promotion Social Media Brand 144

Neil Patel

OCTOBER 25, 2020

For example, a marketing agency may find that your brand will drive more engagement and growth on social media. But they may lack the creativity required to produce appealing content for the social media channels your company uses to appeal to your target audiences on those platforms.

Agency 136

Agency Creativity Marketing Utilities 136

Neil Patel

NOVEMBER 4, 2020

Some Chrome extensions are pure gold with value-adding functionality that can save you hours of tedious tasks every week. The webpages are added to your Evernote account, so you don’t have to go back to the search engine. You can save any interesting article you find around on the web (from feeds and social media) to pocket.

SEO 145

SEO Keywords Social Media Text 145

Neil Patel

FEBRUARY 16, 2021

The spider notes new documents and changes, which are then added to the searchable index Google maintains. Those pages are only added if they contain quality content and don’t trigger any alarms by doing shady things like keyword stuffing or building a bunch of links from unreputable sources. All of those things are absolutely true.

Website 141

Website Search Engine Optimization Social Media Engineering 141

ProBlogger

SEPTEMBER 15, 2022

The problem with this is that it is little more than an ‘ad’ and your readers will likely be blind to it. Do this in a blog post primarily but you’ll also want to consider emailing your newsletter list for important promotions too and of course following it up with some social media status updates too.

Promotion 39

Promotion Blogger Social Media Ads 39

Neil Patel

OCTOBER 1, 2019

Or if you need extra help, check out my ad agency. Just like how SEO was starting to have more ups and downs compared to what I’ve seen in my 18-year career, I knew the cost at paid ads would continually rise. Just look at Google’s ad revenue. Facebook Ads keep getting more expensive as well.

SEO 111

SEO Banking Ads Concept 111

CoSchedule

FEBRUARY 28, 2023

In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. How We Evaluate Marketing Project Management Software CoSchedule has been building work management software since 2013. On average, 11.4 percent of investment is wasted because of poor project management.

Projects 62

Projects Management Marketing Collaboration 62

ProBlogger

SEPTEMBER 15, 2022

The problem with this is that it is little more than an ‘ad’ and your readers will likely be blind to it. Do this in a blog post primarily but you’ll also want to consider emailing your newsletter list for important promotions too and of course following it up with some social media status updates too.

Promotion 26

Promotion Blogger Social Media Ads 26

Content Marketing Institute

JULY 31, 2018

While a 2013 study by Microsoft noted people’s attention span has narrowed to eight seconds at the max. Use hashtags on social media to highlight the topic of your content. Social proof. Do you check social media for opinions or ratings? That is why Facebook ads can be effective.

Content Marketing 99

Content Marketing Persuasion Marketing Content 99

The Creative Penn

JUNE 12, 2023

But you've been podcasting on Novel Marketing since 2013, so a decade now. The idea that, oh, I can create funny memes and share them on social media and that will make me famous, I just have not seen anyone show numbers that that is the case. So you have to start thinking outside of social media.

Publisher 98

Publisher Publishing Publishing Marketing 98

ProBlogger

SEPTEMBER 12, 2016

When Instagram unveiled its new Stories platform in early August, the social network made no bones about that the fact that it was inspired by Snapchat’s pioneering feature of the same name. Some social media watchers went even further, calling it a blatant ripoff. Image courtesy of Shutterstock.

Social Media 54

Social Media Content Advertising Consulting 54

Content Marketing Institute

NOVEMBER 28, 2017

Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from listeners in 200 countries, while generating approximately a half-million dollars in direct revenue in sponsorship support. Over the first few months, we added more to the introductions and more news coverage to go for 60 minutes every week.

Editorial Team 106

Editorial Team Editorial Content Marketing Construction 106

The Creative Penn

OCTOBER 20, 2023

But it is not 2013 anymore. You have to understand that a lot of readers are really happy to buy on your store on the Shopify app, click through your website, through social media. In terms of marketing, the overarching thing is any marketing except for Amazon ads works for selling direct. So you're doing Facebook ads.

Marketing 98

Marketing Warehousing Sales Education 98

ProBlogger

MARCH 24, 2022

The story need not be long or highly personal story – it could simply be sharing how you did something in your business (you’ll see me do this below when I talk about how on dPS we added a Flickr Group to dPS as an intermediate step on the way to starting a forum, now a Facebook Group ). 161 people added a comment.

Blog 41

Blog Blogging Projects Social Media 41

The Creative Penn

MAY 8, 2023

But I think it's fine to use for a number of other things like social media posts, but I think there are some very strong arguments to be made that you probably can and probably won't have a legal problem if you do. Dan, you said it in a good way in that we can do social media posts and blurbs and stuff like that.

Retail 98

Retail Publishing Publishing Publisher 98

Moz

MAY 19, 2019

This instantly-Tweetable snippet was referenced in Forbes in 2018 , mentioned by MediaPost in 2016 , and covered on Science Daily in 2013. This means that the “90 percent of all data…” statistic was true in 2013, 2016, and 2018, and it will continue to be true for the foreseeable future. From Seagate.

Content Marketing 58

Content Marketing Marketing Content Storytelling 58

Fat Joe

JUNE 30, 2023

That changed in 2013 with the Hummingbird update and the move toward natural language processing. You do this by adding structured data to your web pages. It’s the kind of content that organically generates links and shares on social media. It was a simpler system. This will also help with your link building strategy.

SEO 52

SEO Keywords Landing Page Engineering 52

ProBlogger

MARCH 9, 2022

The impact of adding more and more opportunity for community engagement on the site was immediate and big. I’ve seen this numerous times on my blogs (but also social media accounts). While not a ‘guest post’ as such it brings the wisdom of readers out of my social media community areas and onto the blog.

Blog 43

Blog Blogging Advertising Projects 43

Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. This type of article doesn’t have a headline like The Complete, 20,000-Word Guide to Facebook Ads. Follow them on social media. What did it find? It was brand name.

Content Creator 108

Content Creator Audience Script Content 108