Remove 2013 Remove Audience Remove Promotion
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You Don’t Need a Platform If You Can Find an Audience

Jane Friedman

All you really need is an audience, and the even better news is, such audiences are already out there, ready-built. In short, by focusing on a massive, pre-built audience instead of on myself, I got a book deal, making all my author dreams come true. Have you heard the good news? I put them in my query letter as well.

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Author Platform Is Not a Requirement to Sell Your Novel or Children’s Book

Jane Friedman

Vox: With any book, but especially nonfiction ones, publishers want a guarantee that a writer comes with a built-in audience of people who already read and support their work… Agents and big publishers seek authors with platform for adult nonfiction work. Next: Vox: Self-promotion sucks. So let’s get straight to it. Congratulations!

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Symantec Wins at Content by Responding to Its Audience

Content Marketing Institute

Know your audience. What’s easy to overlook, though, is that the process of getting to know your audience can lead you to the unexpected. Through trial and error, Randi and her team hit on a content formula that works for the audience. That mantra is repeated in nearly every content and marketing discipline. Click To Tweet.

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15 Bloggers to Watch in 2013

ProBlogger

Welcome to the 2013 edition of Bloggers To Watch. I believe that both sites have a lot of potential, and that her profile will be growing a lot in 2013. He researches the heck out of his target audience and writes posts that answer their problems. Hopefully we’ll see more writing from her in 2013. Emily Winters.

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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. Promote to specific influencers. The post Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience appeared first on Content Marketing Institute.

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The Definitive Guide to Online Reputation Management

Neil Patel

Companies didn’t engage customers, they just sold (or tried to sell) to a passive audience People could not express their voice in a powerful way, and the overall communication landscape was very “top down.” — Alex Goot (@alexgoot) March 13, 2013. — Elizabeth Windsor (parody) (@Queen_UK) March 14, 2013.

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How to Create the Best Facebook Cover Photos for Your Business

Neil Patel

In reality, Facebook has barely seen a slowdown in audience growth at any point in the last 12 years. It might not be your audience’s favorite social platform, but they’ll almost certainly be on there, which means you need to be, too. Here are five key considerations to creating a cover photo that draws your audience in.

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