Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

Ads 72

Ads Entertainment Text Brand 72

Contently

AUGUST 21, 2024

This marks a significant change from the morning and midweek peaks that dominated CoSchedule’s earlier research from 2013, 2014, 2016, and 2019. What works for one brand might not work for another, so tailor your strategy to your unique audience. In 2024, it appears that late-day engagement is where the action is.

Social Media 69

Social Media Media Post Engagement 69

Grammarly

NOVEMBER 19, 2024

By writing your cover letter in a way that mirrors their brand style, you’re communicating that you understand who they are and the kind of person they’re looking for. This article was originally written in 2013 by Karen Hertzberg. It’s been updated to include new information.

Recruitment 84

Recruitment Writing Banking Communication 84

Express Writers

MAY 1, 2024

You know having a blog for your business or brand is critical to drawing in new customers and keeping the ones you have. Of course, the answer depends on your needs, goals, and the size of your business/brand. Of course, the answer depends on your needs, goals, and the size of your business/brand. Should you post once a week?

Blog Post 81

Blog Post Post Blogging Blog 81

Jane Friedman

JANUARY 9, 2024

For example, in about 2013 Arizona high school students switched from abusing expensive oxycodone pills to cheaper and more available heroin. A note of caution when using brand names An abundance of caution should be used when deciding to use the brand name of a drug in your story.

Medical 124

Medical Writing Food Brand 124

Moz

MARCH 12, 2019

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. What we talk about when we talk about a legacy brand. Reason 1: Brand. But it’s the opposite. The question is: why does it keep happening?

Brand 54

Brand SEO Landing Page Management 54

BKA Content

NOVEMBER 27, 2023

Most SEO companies deliver proprietary information directly to clients, whereas white label companies generate data and materials that your agency can brand and present to your own clients. Ranking the Best White Label SEO Companies There is an important distinction to draw between regular SEO companies and white label SEO companies.

SEO 98

SEO Agency Social Media Insurance 98

Men With Pens

JULY 20, 2013

The old brand image? Announcing the New Men with Pens Brand first appeared on Men With Pens Copyright 2006 — 2013, All Rights Reserved. Announcing the New Men with Pens Brand first appeared on Men With Pens Copyright 2006 — 2013, All Rights Reserved. That black banner? It just wasn''t us anymore.

Brand 53

Brand Website IT Post 53

Buffer

NOVEMBER 12, 2024

But there’s one question we get asked quite often:  Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for your blog posts or social media content? It’s a question with a lot of different answers and caveats.

Social Media 82

Social Media Creativity Recruitment Media 82

Jane Friedman

NOVEMBER 16, 2022

A few weekends ago, when I was attending one of those IRL Poe festivals, I heard the novelist Lynn Cullen talk about how her book on Poe led to a huge career breakthrough, though she’d already published several well-regarded books before she wrote 2013’s Mrs. Poe. It’s like that old saying in sales: “No one ever got fired for buying IBM.”.

Audience 138

Audience Social Media Publishing Publishing 138

Jane Friedman

SEPTEMBER 28, 2023

population that listened to a podcast within the last week has skyrocketed from about 7 percent in 2013 to 26 percent in 2022. Can you clearly and succinctly describe your brand as an author? This number is predicted to reach 504.9 million by 2024. The share of the U.S.

Copy 128

Copy Social Media Utilities Publishing 128

ProBlogger

DECEMBER 21, 2012

If there’s one resolution I could encourage any blogger to make for 2013, it’s to work smarter. designing the visuals for products, like the cover of an ebook, or an eye-catching branded intro for your video series. Looking to 2013: A Commitment to Blogging Smarter … With a Little Help.

Contractor 42

Contractor Blogging Blog Food 42

Contently

JUNE 25, 2024

CMI (Content Marketing Institute) Get practical writing advice from posts like 5 Real-Life Ledes That Kinda Work and insights on trending topics like Should Your Brand Shout Its AI Plan to the World ? You’ll also get to enjoy some entertaining writers along the way. If you’re ever feeling stuck, it’s easy to search their blog for inspiration.

Content Marketing 52

Content Marketing Marketing Search Engine Optimization Freelance 52

Neil Patel

DECEMBER 31, 2020

Then, in 2013, Google Reader was switched off, and their popularity has dwindled. But as online habits changed, usage declined, prompting the search giant to permanently retire Google Reader back in July 2013. For example, you can create a feed for @mentions of your brand on Twitter, or one dedicated to a certain hashtag.

Social Media 143

Social Media Landing Page Content Creation Lead Generation 143

Fat Joe

APRIL 5, 2023

When we launched our first website in 2013, the internet was a different place. Our Services Will Always Adapt SEO has changed drastically since 2013 , and our services have had to adapt along with it. Here’s one of our Joes recently explaining the origin of the brand name (you can watch the full interview here.)

Recruitment 52

Recruitment Agency Finance Freelance 52

The Hoth

OCTOBER 27, 2022

Within a year, in 2013, Google shifted the Penguin algorithm to penalize more sites. An optimal profile would have lots of links with brand anchors like “Starbucks” or with naked URLs like [link] – so these are the types of links you want to be creating. You want to send REAL brand signals from good sites back to your money site.

Text 98

Text Social Media Keywords Engineering 98

Content Marketing Institute

NOVEMBER 20, 2018

But if you say, “Look, I want you to know that you are empowered, when something news-oriented comes up that has to do with our brand, like the 2013 Oreo “ dunk in the dark ” Super Bowl moment, I empower you to do that.” Oreo Cookie (@Oreo) February 4, 2013. ” Power out? No problem. pic.twitter.com/dnQ7pOgC.

Creativity 103

Creativity Storytelling Content Food 103

Quick Sprout

AUGUST 23, 2022

To help you avoid any bad experiences, I have handpicked five reliable web design agencies that will help you create a strong online brand presence. Aside from web design, you can also opt for branding, mobile app development, innovation consulting, and digital marketing services. Kobe Digital — Best for Growing and Scaling Brands.

Agency 102

Agency Portfolio Storytelling Architecture 102

Express Writers

JANUARY 1, 2024

You must be able to keep up with what’s happening in the world and adapt accordingly if you want your brand to stand the test of time. As a result, brands need to find a balance between short and sweet videos and longer formats. Alt Text: Graph showing the growth of podcast listeners in the United States from 2013 to 2023.

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

Neil Patel

NOVEMBER 30, 2020

You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. Simply put, if you’re a brand, you can’t afford to ignore Facebook. You should be using it to promote your products, advertise your brand , and generally represent your company. Can you sum up your entire brand in a single image?

Text 144

Text Promotion Social Media Brand 144

Ben Settle

MARCH 29, 2024

I rewrote it from start to finish a few months ago after finishing the screenplay for it, and realizing the screenplay was way better than the novel I wrote in 2013…) version of my first novel Zombie Cop which will be re-published soon. He encouraged me to just start writing as it sounded like something he’d want to read.

Writing 52

Writing Copywriting Copywriter Storytelling 52

Neil Patel

OCTOBER 25, 2020

Column Five Media is a creative agency that has worked with Intuit, eBay, Google, Facebook, and dozens of other global brands. By using market research to determine “how” to position your business, an agency identifies measures to differentiate your brand from competitors. Difference #2: Long-term branding vs specific targeting.

Agency 136

Agency Creativity Marketing Utilities 136

Bramework

NOVEMBER 22, 2023

16 Powerful Steps to Build Brand Awareness for Your Blog Business The Role of Internal Links in User Experience and SEO When it comes to creating a positive user experience and succeeding with SEO, internal links play a crucial multifaceted role. In 2024, succeeding with internal links requires adapting to these changes.

Text 52

Text SEO Engineering Social Media 52

Neil Patel

MAY 14, 2019

They look at factors like page speed, brand queries, and hundreds of other factors that it may have not been placing much emphasis on in the past. The big differences from 2013 versus 2019 are: The first organic listing is drastically pushed down. Airbnb does rank for organic keywords as well, but most of them are brand related.

SEO 112

SEO Concept Engineering Ads 112

Neil Patel

FEBRUARY 19, 2019

That worked really well between 2010 and 2013. From 2013 to 2017, if you created tons of text-based content, got a few social shares, and picked up a few natural backlinks you could dominate Google. Make sure that keyword isn’t your brand name. Strategy #5: 5-minute brand hack. Google loves brands.

SEO 111

SEO Keywords Agency Brand 111

Grammarly

MAY 24, 2023

This isn’t true only when you’re searching for a brand-new job—a polished résumé is also an asset when you’re seeking a promotion. A clean, correct résumé makes you a more attractive candidate for any position you seek because it does the following: It communicates your skills and experience professionally.

Recruitment 98

Recruitment Proofreader Education Social Media 98

Fat Joe

MARCH 31, 2023

It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords. Brands looked for professionals to give them more visibility using whatever means available. Florida also introduced brands to the danger of algorithm updates.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Neil Patel

APRIL 30, 2021

The problem is the brands buying the data have little idea where it came from. Firefox stopped using cookies in 2013 , and Microsoft made “Do Not Track” their default setting the same year. As Google phases out third-party cookies, many brands will begin using first-party data to better personalize ads.

Ads 116

Ads Advertising Brand Awareness Brand 116

Content Marketing Institute

DECEMBER 11, 2018

That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content). Who wouldn’t want more of that?

Content Marketing 110

Content Marketing Storytelling Marketing Content 110

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. However, if there’s one format you want to be working with, use surveys. Infographics vs Interactives. Infographics vs Photography. Infographics vs Surveys.

Brand Awareness 56

Brand Awareness Content Creator Agency Publishing 56

Smart Blogger

MARCH 13, 2023

Snappy Brands and Slogans Due to its sensory appeal, onomatopoeia is often used in branding and advertising. Pop-ular Music, Film and TV Shows (and Comics) Remember the lyrics of Ylvis’ “ The Fox (What Does the Fox Say?) ” playing on repeat in your head in 2013? Apologies for the earworm!)

Writer 117

Writer Food Persuasion Portfolio 117

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. More live streaming on social.

Content Marketing 111

Content Marketing Marketing Content Audience 111

Neil Patel

MARCH 15, 2021

If your brand is active in these issues, then this is something you should be highlighting in your advertising. This group grew up in a world of big (often faceless) corporations, but thanks to technology, they have a chance to see behind the branding and see the values behind a company. Take Allbirds shoes.

Ads 122

Ads Advertising Manufacturing Social Media 122

Publishing Trends

MAY 20, 2024

Stephanie Davis has been promoted to brand director at Crown. DULY NOTED Short story author and 2013 Nobel Prize for Literature winner, Alice Munro died on May 13 at 92. Stephanie Felty has been promoted to publicist at Berkley. Chantelle Walker has been promoted to assistant marketing director at Crown.

Editorial 40

Editorial Publishing Publishing Publisher 40

Neil Patel

SEPTEMBER 13, 2021

This 2013 documentary is available on Amazon Prime, and it has a 1-hour 20-minute runtime. Stella Artois, Gillette, and Norton are just some brands that have done this successfully. These documentary-style ads seek to educate or raise brand awareness and work well for well-established companies with an audience. Art & Copy.

Social Media 136

Social Media Media Marketing Healthcare 136

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. Using these timely images created a brand win for Carmichael by appealing to Super Bowl fans who remember the election.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

Neil Patel

DECEMBER 24, 2022

Topical authority came to the fore with Google’s Hummingbird update, introduced in 2013. Increased brand reputation. When you’re considered an expert you get a huge increase in brand reputation, which can result in more loyal customers and better opportunities for your company. Consumers trust experts.

IT 88

IT Keywords SEO Digital Marketing 88