Moz

FEBRUARY 25, 2020

Back in 2013, we analyzed 10,000 searches and found out that the average #1 ranking began at 375 pixels (px) down the page. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. This is a slightly more conservative measure than our 2013 study.

Ads 72

Ads Entertainment Text Brand 72

Jane Friedman

SEPTEMBER 28, 2023

population that listened to a podcast within the last week has skyrocketed from about 7 percent in 2013 to 26 percent in 2022. Can you clearly and succinctly describe your brand as an author? This number is predicted to reach 504.9 million by 2024. The share of the U.S. Soliciting advanced review copy (ARC) readers.

Copy 128

Copy Social Media Utilities Publishing 128

Quick Sprout

AUGUST 23, 2022

To help you avoid any bad experiences, I have handpicked five reliable web design agencies that will help you create a strong online brand presence. Aside from web design, you can also opt for branding, mobile app development, innovation consulting, and digital marketing services. Kobe Digital — Best for Growing and Scaling Brands.

Agency 102

Agency Portfolio Storytelling Architecture 102

Moz

MARCH 12, 2019

Posted by Tom.Capper Given the increasing importance of brand in SEO , it seems a cruel irony that many household name-brands seem to struggle with managing the channel. What we talk about when we talk about a legacy brand. Reason 1: Brand. But it’s the opposite. The question is: why does it keep happening?

Brand 54

Brand SEO Landing Page Management 54

The Creative Penn

SEPTEMBER 18, 2023

Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? Back in 2013, I watched a clip of Jeff Bezos on a 60 Minutes special where he talked about Amazon being disrupted.

Creativity 98

Creativity Sales Publishing Publishing 98

Neil Patel

OCTOBER 25, 2020

And the overall sales it commands from its products is a direct result of the company’s marketing strategies. Column Five Media is a creative agency that has worked with Intuit, eBay, Google, Facebook, and dozens of other global brands. Market research helps to determine the how and where of your brand. Take Google, for example.

Agency 136

Agency Creativity Marketing Utilities 136

Publishing Trends

MAY 20, 2024

Ric Pychewicz , formerly academic sales data analyst at Bloomsbury , has joined as associate demand planning manager. Penguin Random House has promoted Dorothy Auld to associate director of sales services and administration. Stephanie Davis has been promoted to brand director at Crown.

Editorial 40

Editorial Publisher Publishing Publishing 40

Ben Settle

MARCH 29, 2024

I rewrote it from start to finish a few months ago after finishing the screenplay for it, and realizing the screenplay was way better than the novel I wrote in 2013…) version of my first novel Zombie Cop which will be re-published soon. He encouraged me to just start writing as it sounded like something he’d want to read.

Writing 52

Writing Copywriter Copywriting Storytelling 52

Neil Patel

NOVEMBER 30, 2020

You may hear that it’s only for “old people,” that it’s not relevant, that brands are abandoning it. Simply put, if you’re a brand, you can’t afford to ignore Facebook. You should be using it to promote your products, advertise your brand , and generally represent your company. Can you sum up your entire brand in a single image?

Text 144

Text Promotion Social Media Brand 144

Bramework

NOVEMBER 22, 2023

16 Powerful Steps to Build Brand Awareness for Your Blog Business The Role of Internal Links in User Experience and SEO When it comes to creating a positive user experience and succeeding with SEO, internal links play a crucial multifaceted role. In 2024, succeeding with internal links requires adapting to these changes.

Text 52

Text SEO Engineering Social Media 52

Smart Blogger

MARCH 13, 2023

Snappy Brands and Slogans Due to its sensory appeal, onomatopoeia is often used in branding and advertising. Pop-ular Music, Film and TV Shows (and Comics) Remember the lyrics of Ylvis’ “ The Fox (What Does the Fox Say?) ” playing on repeat in your head in 2013? Apologies for the earworm!)

Writer 117

Writer Food Persuasion Portfolio 117

Neil Patel

FEBRUARY 15, 2021

Beacon technology first gained popularity back in 2013 when Apple unveiled the iBeacon. With beacon technology, relevant content about certain items for sale can instantly be sent to their smartphone via the mobile device app, which can help to generate more leads and drive sales. Beacons Help Marketers Adapt to the “New” Buyer.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Neil Patel

MARCH 24, 2021

In fact, the music industry is growing at a healthy rate and has been every year since 2013. You might not need a record deal to make it as an artist ( just ask Chance the Rapper ), but you will need the media on your side to raise your brand profile. For one thing, merch is big business, with global sales reaching almost $3.5

Marketing 141

Marketing Electronics Social Media Promotion 141

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. They don’t have the followings of a Kardashian, but they’re much cheaper and can still reach enough people to make a difference in product sales. What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

Fat Joe

MARCH 31, 2023

It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords. Brands looked for professionals to give them more visibility using whatever means available. Florida also introduced brands to the danger of algorithm updates.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Neil Patel

MARCH 15, 2021

If your brand is active in these issues, then this is something you should be highlighting in your advertising. Through a highly-effective advertising campaign that played on their shoes’ sustainable credentials, sales have exploded, and today the company is worth $1.4 It’s an easy way to show your brand’s personality.

Ads 122

Ads Advertising Manufacturing Social Media 122

Smart Blogger

SEPTEMBER 15, 2023

How can we engage our customers after a sale to learn more about them? As referenced in the blog post , ”Athleta History & Brand Profile,” the ’90s were the decade big companies like Nike started to include women in their fitness apparel. What are my best-selling products and services? What blogs do they read?

Audience 83

Audience Food Social Media Digital Marketing 83

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. Anything that influences the public’s perception of your company is a component of your brand identity. All of these things impact the way that potential customers view and feel about your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.

Script 66

Script Search Engine Optimization Keywords SEO 66

Express Writers

NOVEMBER 22, 2022

First up, SEO copywriting focuses largely on converting that traffic into leads and sales for your business. These copywriters handle the creation of things like email campaigns, sales pages, product descriptions, and website copy. Your ideal writer will take time to understand your target audience and branding.

Content Writer 97

Content Writer SEO Writer Content 97

Quick Sprout

JULY 21, 2022

This is great for small businesses who have challenges with customers canceling charges through their banks or credit card companies after a sale. Coinpayments has been around since 2013, and over 70,000 businesses use it to accept crypto. Also, crypto purchases are always final once authorized. Coinpayments.

Government 124

Government Banking Finance Education 124

Content Marketing Institute

OCTOBER 8, 2017

Brand name recognition. It was brand name. SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. When MarketingExperiments tested this hypothesis, it found that a branded page outperformed a non-branded one by 40%.

Content Creator 108

Content Creator Audience Script Content 108

Content Marketing Institute

JULY 31, 2018

While a 2013 study by Microsoft noted people’s attention span has narrowed to eight seconds at the max. Use keywords in branded links so people know at a glance what the link will address. Use emojis if they suit your brand voice. Establish trust so customers are comfortable talking about your brand. Social proof.

Content Marketing 99

Content Marketing Persuasion Marketing Content 99

Content Marketing Institute

NOVEMBER 25, 2017

55:28): Robert’s rave: Though it’s more of a content story than a content marketing story, Robert still highly recommends that everyone check out this Medium article, which examines, in detail, what might just be the greatest sales pitch ever. This Old Marketing example of the week. (57:30):

Content Marketing 90

Content Marketing Media Electronics Marketing 90

Content Marketing Institute

AUGUST 24, 2018

Using a progressive content strategy built from a single type to a symphony of multimedia jams, the LinkedIn’s Sales and Marketing Solutions group claimed its search spot and developed a healthy following along the way. The team’s first smash hit came in 2013 with the Sophisticated Marketer’s Guide to LinkedIn.

Marketing 76

Marketing Entertainment Social Media Content Marketing 76

Quick Sprout

SEPTEMBER 23, 2022

We also analyzed nearly 450 public reviews for multiple brands to learn more about them and their pros and cons, according to customers who have spent time using the products. You need to coach your sales team to increase deals. Gong’s analytics track sales data across your team. Best Option: Nextiva. Best Option: Gong.io.

Sales 117

Sales Keywords Communication Collaboration 117

The Creative Penn

JUNE 26, 2023

You've been teaching nonfiction authors about marketing since then, but it has been a decade since we talked last in 2013 about book marketing. I'm so grateful for that because it led to the launch of the Nonfiction Authors Association in 2013, and I built a community. Stephanie: Yes, thank you for referencing. What are the other ways?

Writing 98

Writing Publishing Publishing Publisher 98

Content Marketing Institute

NOVEMBER 12, 2017

In 2013, it raised another $11.5 Overall, 3,214 houses were sold in Phoenix over the last 30 days, with Phoenix County leading the way with 3,032 sales. Potential buyers take note: the median sale price in Phoenix fell to $424,000, while the available housing inventory rose. . How brands can use bots for content creation.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

The Creative Penn

OCTOBER 14, 2024

Emily: My first book came out in 2013, so that's 11 years ago. Ironically, there's an imprint at Penguin who absolutely loved the idea, but said they'll never get this through sales. The editorial team loved it, but they were like, we know that sales won't touch this because it's not pure history, and that is what we're meant to do.

Writing 52

Writing Publishing Publishing Publisher 52

The Creative Penn

AUGUST 21, 2023

How do you ensure secure cash flow and profits, instead of focusing on short-term spike sales? This was like 2013/2014, so you remember how fun it was to try and get a book uploaded or do anything on these platforms. I'm really focused on different metrics in my business around profitability versus top-line sales.

Creativity 98

Creativity Insurance Advertising Publishing 98

Moz

MAY 19, 2019

This instantly-Tweetable snippet was referenced in Forbes in 2018 , mentioned by MediaPost in 2016 , and covered on Science Daily in 2013. This means that the “90 percent of all data…” statistic was true in 2013, 2016, and 2018, and it will continue to be true for the foreseeable future. Numbers don’t lie” vs. brand trustworthiness.

Content Marketing 58

Content Marketing Marketing Content Storytelling 58

Content Marketing Institute

JULY 27, 2018

She joined Symantec’s consumer business in a sales role in 2007. During the 2013 holiday season, Randi had the idea to focus a campaign on the need for better device security when shopping online. “Not Though Randi hasn’t had a sales number attached to the content work, that doesn’t mean she isn’t producing results.

Audience 68

Audience IT Content Editorial 68

ProBlogger

JUNE 17, 2014

But today, they’ve evolved into businesses and brands. It starts with the brand itself. Only strong, unique brands will receive trademark registrations. In August 2013 she filed her federal trademark application. Against The Grain owns several federal trademark registrations for the sale of gluten-free products.

Blogger 55

Blogger Food Blog Blogging 55

ProBlogger

FEBRUARY 5, 2013

So today I thought I’d step through two great examples of blog product branding and see what tips we can take from these stories. I’ve chosen conferences as the example because they’re such a personal, real-time embodiment of a blog’s brand and ethos. World Domination Summit: rockstar branding.

Brand 41

Brand Blog Blogging Social Media 41

The Creative Penn

AUGUST 14, 2023

.” [ The Verge ]; Amazon AI tool coming for writing product descriptions [ The Information ]; FTC antitrust lawsuit [ Politico ]; Amazon is “eliminating dozens of its private label brands” which may help “placate antitrust regulators” [ Wall St Journal ]; “Amazon will be disrupted,” says Jeff Bezos (in 2013) [ Insider ].

Publishing 98

Publishing Publishing Publisher Promotion 98

ProBlogger

OCTOBER 25, 2016

I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. No brand or traditional advertiser has this. Brands really need to start thinking like millennials. Impossible!”

Advertising 53

Advertising Blogger Script Retail 53

ProBlogger

SEPTEMBER 12, 2016

Instagram Stories: A Much Larger, More Diverse Group of ‘Painters’ When it was first released in 2013, Snapchat Stories was revolutionary, but Snapchat allowed it to idle by leaving it virtually unchanged. Some recent converts would ask you only to look at the facts. Image courtesy of Shutterstock. Image courtesy of Shutterstock.

Social Media 54

Social Media Content Advertising Consulting 54