Publishing Trends

MAY 20, 2024

PEOPLE Columbia Global Reports has announced that founding publisher Camille McDuffie will retire in June; Jaime Leifer , VP associate publisher of PublicAffairs/Hachette , will succeed her in the role. Luiza De Campos Mello Grijns has joined Summit Books as publishing assistant. At Hendrickson Publishers, Robert A.

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ProBlogger

FEBRUARY 14, 2013

Just as low-level article directories (ezinearticles, articlesbase, and others) got hurt by Google’s Panda Update in 2013, I predict that Google will hurt sites abusing guest blogging in 2013. What’s the wrong way to publish guest posts? Do you notice who it is published by? In 2013, that is my prediction.

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Post Editorial Blog Blogging 55

Neil Patel

APRIL 23, 2021

— Alex Goot (@alexgoot) March 13, 2013. — Elizabeth Windsor (parody) (@Queen_UK) March 14, 2013. It did not come from competitors or illegitimate attackers, but from people in Motrin’s target audience who felt offended by their promotional content. Boston.com News (@BostonDotCom) March 13, 2013. confession.

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Management Social Media Food Healthcare 145

Buffer

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  Here’s a behind-the-scenes look at my typical writing process from start to publish. We promote all our blog posts to social media using the zero-click content strategy.

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Blog Post IT Post Writing 85

Neil Patel

NOVEMBER 30, 2020

You should be using it to promote your products, advertise your brand , and generally represent your company. Designing a Facebook cover photo for your business page is much more than just choosing an eye-catching picture, cropping it to the right dimensions, and publishing it. Use your cover photo to promote it.

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Text Promotion Social Media Brand 144

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). Consistently Publish Fresh Content. Create a Content Strategy.

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Social Media Construction Digital Marketing Content Management System 145

Moz

NOVEMBER 9, 2020

Posted by Cyrus-Shepard Seven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint.". We did this not only for a ranking/traffic boost, but also because SEO has changed a lot since 2013. From an SEO perspective, the post did extremely well. Time to update. We decided to update the content.

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SEO Keywords Publishing Publishing 60

Neil Patel

SEPTEMBER 8, 2020

As of 2013, 70% of searchers used the “ click-to-call ” function directly from the search engine result pages (SERPs). In 2013, the app was the most used smartphone app in the world. Next, Google plans to introduce promoted pins on Maps with a special API key. of mobile searches are based on location.

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Brand Retail Ads SEO 126

The Creative Penn

JUNE 26, 2023

Show Notes Changes in publishing and marketing for nonfiction authors over time and what still works How to stand out and build your community Content marketing and long-term marketing strategies Deciding what nonfiction book to write—should you stay in your lane? I sent proposals to three publishers, and Wiley gave me a book deal.

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Writing Publishing Publishing Publisher 98

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. Apple will buy Disney in a few years, says @JoePulizzi. Predictions2018 Click To Tweet.

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Content Marketing Marketing Content Audience 111

The Creative Penn

JULY 31, 2023

In the intro, Draft2Digital acquires SelfPubBookCovers ; Different types of creative energy [ Self Publishing Advice ]; Twitter becomes X [ The Verge ]; TikTok text posts [ The Verge ]; What AI can help you do in 30 mins [ Ethan Mollick ]; Discovery Writing with ChatGPT by J. Dan Willcocks talks about his creative and business approach.

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Collaboration Writing Hospitality Finance 98

The Creative Penn

OCTOBER 14, 2024

How do traditional publishing and going indie compare? With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I also published for the first time two years later. With Emily E.K.

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Writing Publishing Publishing Publisher 52

Neil Patel

JULY 17, 2021

This update in 2013 was all about bridging the gap between what keywords people used and the type of content they actually wanted to find. In other words, it promotes the most relevant and informative content for a keyword or search phrase. Google Hummingbird. Google RankBrain. How to Succeed With Google’s Algorithm.

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Keywords SEO Text Website 141

ProBlogger

DECEMBER 1, 2012

I’m working with several brands to promote Holiday Wish Lists that dog lovers will be interested in. The brands are sending me their holiday look books and I’m choosing the times I want to promote—items that I would buy for our home and dogs. I now have a rule that I won’t promote a product that I won’t buy for our dogs.

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Publishing Publishing Publisher Blog 38

The Creative Penn

NOVEMBER 20, 2022

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. I mean, yeah, it's a nice piece of social proof, but you want to continue promoting this book on an ongoing basis. It was really important to be commercially published.

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Publishing Publishing Publisher Creativity 98

ProBlogger

DECEMBER 6, 2013

Too many indie authors buy into the myths and lies that keep them running in circles rather than charging forward into a lucrative self-publishing career. We spent the last year writing and publishing 1.5 Fortunately, we didn’t let some of the most common self-publishing myths hold us down like they wanted. But does that matter?

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Publishing Publishing Publisher Portfolio 47

The Creative Penn

DECEMBER 25, 2022

Joanna Penn: Hello everyone, and welcome to the Alliance of Independent Authors Advanced Self-Publishing Salon with me, Joanna Penn, and Orna Ross. I got much more serious about poetry publishing, which was much more fun and much better integrated with the busy schedule that I had in those years. Transcript of the discussion.

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Creativity Publishing Publishing Publisher 98

Neil Patel

APRIL 12, 2021

If you run a business with Chinese clientele or want to promote your products to a Chinese audience, optimizing your content for Baidu can help you open those doors. To legally host a website in China, you need to have an internet content publishing license ( ICPL ). Baidu’s rich-snippets can occupy up to 70 percent of a page.

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Search Engine Optimization Engineering Government Keywords 103

Intergrowth

MARCH 5, 2023

Marketing Efforts Your marketing efforts are the time, money, and attention you put toward promoting your brand. After all, you need talent to promote your brand. Affiliate Marketing In an affiliate marketing campaign , a company pays a publisher (most often a blog) to promote their products.

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Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). Click To Tweet.

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Content Creator Audience Script Content 108

Content Marketing Institute

NOVEMBER 28, 2017

Since we launched in November 2013, the podcast has been downloaded nearly 2 million times from listeners in 200 countries, while generating approximately a half-million dollars in direct revenue in sponsorship support. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn).

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Editorial Team Editorial Content Marketing Construction 106

Content Marketing Institute

AUGUST 24, 2018

The team’s first smash hit came in 2013 with the Sophisticated Marketer’s Guide to LinkedIn. This approach also helped the team repurpose the video content by publishing natively to Twitter, Facebook, Instagram, Snapchat, and, of course, LinkedIn. Updated yearly, it has now been downloaded more than a million times.

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Marketing Entertainment Social Media Content Marketing 76

Neil Patel

FEBRUARY 16, 2021

Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, writing and promoting great and useful content. That means you want search engine spiders to find your new content as quickly as possible after you hit publish.

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Website Search Engine Optimization Social Media Engineering 141

Content Marketing Institute

JANUARY 4, 2019

When we make reference to previously published content, we connect our readers and consumers to something familiar and resonant. Songwriters call this “change a word, get a third” because the publishing rights are so valuable. In 2013, Beyoncé released a self-titled album without any fanfare. Beg, borrow, and (don’t) steal.

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Storytelling Content Collaboration Content Creator 107

ProBlogger

SEPTEMBER 29, 2022

The spammy self promoter. In short – this group are impersonal, irrelevant, add no value and self promotional. At the other end of the spectrum are a rare bunch of commenters who are all about delivering value but for one reason or another don’t promote themselves. The Value Provider Who Gets No Value Back.

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Blog Blogging Construction Blogger 49

ProBlogger

JUNE 2, 2022

In 2013, I experienced a writer’s dream come true. I decided to publish my list online. I knew nothing about publishing and had no idea what to expect. But within a week of submitting it to my agent, we received multiple offers from big publishing houses. I’ve also gotten publishing deals in more than 20 other languages.

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Blog Post Post Consulting Blog 48

ProBlogger

JUNE 2, 2022

In 2013, I experienced a writer’s dream come true. I decided to publish my list online. I knew nothing about publishing and had no idea what to expect. But within a week of submitting it to my agent, we received multiple offers from big publishing houses. I’ve also gotten publishing deals in more than 20 other languages.

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Blog Post Post Consulting Blog 48

Moz

FEBRUARY 3, 2021

Check out the example below comparing Zola.com (a B2C brand) and Yiedify.com (B2B): These two sites were founded around the same time (2013) and have been publishing lots of content. (This is assuming all other things are equal.). How do you do that? You need to write like professionals speaking to professionals.

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Script Search Engine Optimization Keywords SEO 66

The Creative Penn

MAY 8, 2023

This podcast is sponsored by Written Word Media , which makes book marketing a breeze by offering quick, easy and effective ways for authors to promote their books. He's also the co-author of many more with other authors under his company LMBPN Publishing. Here are the highlights and the full transcript is below. Both: Hello.

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Retail Publishing Publishing Publisher 98

ProBlogger

MARCH 16, 2022

I promoted this small group to be the forums first moderators! This post was first published on 27 March 2013 and republished 17 March 2022. That began a competition within this small group to see who could recruit the most new members to the site. Stage 5: Engagement. The final stage is a mess….

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Recruitment Blog Blogging Blogger 38

ProBlogger

MARCH 24, 2022

Here are a few ways that you can make your reader famous that I’ve previous published (updated for 2013): Promote a comment to a Post – sometimes readers make incredibly insightful and wise observations and tips in the comments of your blog.

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Blog Blogging Projects Social Media 41

ProBlogger

MAY 9, 2013

Yesterday I published a post telling my story of adding 12 income streams to my blogs over the last 10 years. The above breakdown is for last month’s income (April 2013). It has been a over a couple of years since I did an income breakdown so I decided to put together the numbers today.

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Blog Blogging Consulting Promotion 52

The Creative Penn

AUGUST 21, 2023

In the intro, Kobo Plus expands to audiobooks in Australia & New Zealand; Thoughts on the changing publishing environment based on Thrillerfest Audios (well worth buying!), What specifically got me into publishing, was my wife decided to write some books, some nonfiction books about styling. So welcome to the show, Joe.

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Creativity Insurance Advertising Publishing 98

ProBlogger

APRIL 14, 2014

At SearchDecoder blog we did an in depth headline analysis looking at the most popular posts of 2013. Top 10 Most Popular Posts on SearchDecoder Blog in 2013. Interestingly, the two blog posts I’ve published using the word ‘ unconventional ’ in the title made it to the top 10 most shared blog posts on SearchDecoder.com.

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Blog Post Search Engine Optimization Post Writing 55

ProBlogger

JANUARY 1, 2014

Smarter Traffic (and Revenue) Building Through Social Media” first appeared in January 2013. Every time we publish a post on social media here at ProBlogger, readers comment that social media takes so much time —how can they get smarter about it? And here are the most popular for Facebook: 15 Bloggers to Watch in 2013.

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Social Media Media Landing Page Communication 50

ProBlogger

DECEMBER 2, 2012

a digital publisher. Second, they’ll help you assess your efforts when you come back to your blog in 2013. Will you work any affiliate promotions into those posts? When’s the best time to promote those posts ? Have you got things ready for your return in 2013? Image courtesy stock.xchng user danyba.

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Blog Blogging Blogger Consulting 41

ProBlogger

NOVEMBER 30, 2012

a digital publisher. We’ll find out: how they’re planning to optimize festive season sales and promotions. what they’re doing to make sure they hit the ground running in 2013—and what they’ll focus on then. We’ll find out: how they’re planning to optimize festive season sales and promotions.

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