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As a SaaS freelance writer, you might write: blogposts website copy white papers case studies landing pages emailcopy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. And for years, I stuck with this freelance title.
What if a job description mentions tools you never used, or you must continually develop blogpost topics ? “Proficiency in researching and crafting thoughtful and engaging blog content, articles, landing page content, emailcopy to targeted audiences to help increase conversions.” A copywriter.
In 2014, I didn’t know Adam Connell of Blogging Wizard. But I joined his mailing list and, lo and behold, a “welcome” email with his address arrived in my inbox. You could ghostwrite blogposts, articles, scripts used on YouTube channels, or even books sold on Amazon. Go Straight to the Sources.
What about having a link to a guest post rather than a Medium blogpost? So let’s look at how to create a writing portfolio with online posts (and examples) that actually help you stand out. It can also showcase different types of writing you do as a copywriter, like emailcopy or sales copy.
When I started out in 2014, I just used freelance job boards, and boom! These are free opportunities with businesses that have a blog, but the CEO neglected their blog, and there are only a few blogposts. Finding dead blogs might be difficult but I find that small businesses usually have stale blogs.
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