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So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. This helps me understand my client better and equips me for when I write product-led blogposts. But you can create MoFu blogposts by doing comparison guides.
HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn. I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. As you’ll see below with specific examples from my LinkedIn published posts and status updates, the change is significant.
A survey by Orbit Media Studios states that the average blogpost takes almost four hours to write. That’s actually a 63% increase over 2014, when the average blogpost took just under 2.5
So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blogposts was 106 words. Content marketing is not just about social and shares it is also about search. No visuals and no sub-titles.
You might have to rub your eyes after you see some of these incredible content marketing ROI stats. Websites with 400+ blogposts receive more than 2x the traffic of blogs with 301-400 posts. This is from a Hubspot study in 2015 of over 13,000 blogs. Remember, more blogs equal more opportunities.
Of course, you know that writing more blogposts will increase your blog traffic. If one blogpost results in an average of 200 visits, then two blogposts should magically turn into 400 visits. What if there was a way to increase your blog traffic without creating more content?
Unlike Facebook, however, LinkedIn also has additional features which allow for longformcontent which provides a unique opportunity to attract additional attention to individuals, businesses and bloggers who use this feature effectively. But if your content never gets extensively shared, you’re not accomplishing much.
Yet, in the history of content marketing, specifically the early 2010s, marketers seemed to prioritize two main goals: To push out more content faster than their competitors could. This led to the phenomenon marketers today call “Content Shock.” We’re betting it was the latter.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words.
But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. For instance, Mark Manson’s blog reads like a conversation with his readers because he addresses readers directly. That it matters. How casual is your conversation with your reader?
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