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I’ve been a contentwriter for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. Because SaaS content writing is long-form, it’s also high-paying.
Not only did it make history in the content marketing books, but it was groundbreaking for marketing and consumer engagement in general. It’s also a great example of how a strong marketing contentwriter — or, in The Furrow’s case, quite likely a team of them — can help companies exceed their marketing expectations.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. Or, you might keep it all online with social media and content marketing.
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