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So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blog posts was 106 words. Content marketing is not just about social and shares it is also about search. Quality longformcontent sits right in that mix.
Across the board, content marketers spend much more time and effort on creating a blog post than they did in 2014. 55% of successful content marketers said the best way they improved their strategies was by focusing on improving content quality. 27% of B2C content marketing teams increased their size in the last year.
Create Longer-FormContent. Did you know that Google gives precedence to long-formcontent in its search results? By long-formcontent, I mean posts that have a total of 2,000 words or more. In a recent post, Neil Patel outlined Google’s trend towards long-form writing.
Long-Form and Short-FormContentLong-formcontent refers to posts and articles that are more than 1000 words (2000-3000 on average). Short-formcontent should have a target word count of 300–600 words. It also gives them a way to compare your services to your competitors’ services.
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