Content Marketing Institute

MAY 14, 2018

Buffer , 2014). Each video involves multiple dimensions – visuals, locations, performances, text, sound, music, motion, storytelling, editing, and more. Video Storytelling Secrets From an Award-Winning Series. Other helpful stats include: Video content was expected to consume 74% of online traffic in 2017 ( KPBC ).

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Content Marketing Institute

DECEMBER 5, 2017

Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Although it might be considered more employer branding than content marketing , the educational component contributes to the brand’s storytelling.

Education 111

Education Brand Banking Retail 111

Neil Patel

SEPTEMBER 21, 2020

They’re primarily focused on the visual side of content marketing — storytelling, design, data visualization, interactive motion graphics, even exhibition design. In 2014, entrepreneur and marketing guru Eric Siu bought a failing SEO agency — Single Grain — for $2. Column Five – Best for Data and Content Visualization.

Content Marketing 134

Content Marketing Marketing Content Banking 134

Copywriter Collective

FEBRUARY 20, 2025

Storytelling After years of just telling people what to do it has become apparent to me that education and soulless content as I knew it was not enough to change minds. It was time to add stories to the telling.Inspiration was required to be empowered through storytelling. We are going to have to work not just harder but smarter.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89

Elna Cain

DECEMBER 19, 2022

I’ve been a freelance writer since 2014, and over the years, I have seen the content landscape change and, only recently, dramatically shift in content production. As you can see, my introduction has a storytelling element to help the reader connect with my story. But that was years ago, and things have changed.

Freelance 130

Freelance Writer Portfolio Writing 130

Content Marketing Institute

FEBRUARY 8, 2018

Some marketers avoid – even loathe – the term “branded content” because it “gives agencies permission to keep talking about themselves, adding a bit of storytelling to product pitches.”). Native advertising goes by many names, including sponsored content, promoted content, paid posts , and branded content.

Advertising 110

Advertising Editorial Content Marketing Ads 110

Neil Patel

APRIL 22, 2021

In 2014, Andrew Sobel listed 6 rules for evoking curiosity. Here’s a perfect example of a cliffhanger that Kevan Lee used to initiate a call-to-action in this tweet: Turbotax, tax preparation software owned by Intuit, understands that storytelling is a powerful marketing technique that no one can resist. Tactic #4: Evoke Curiosity.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

ProBlogger

MARCH 13, 2017

Realizing that people in Thailand appreciate traditional storytelling, Google decided to implement that into their product launch campaign. The idea was to use visual storytelling to demonstrate the features of Chrome while bringing the ancient story to life. Google even experienced a 3.5

Brand 53

Brand Storytelling Banking Social Media 53

Smart Blogger

MARCH 29, 2023

Roads & Kingdoms relies heavily on local journalists with incredible storytelling abilities to give you the inside story of popular and lesser-known destinations. Along Dusty Roads Andrew and Emily were living in London in 2014 when they decided they were tired of putting their dreams on hold.

Blog 77

Blog Blogging Blogger Education 77

The Creative Penn

OCTOBER 16, 2024

Back in 2009, podcasting wasn't popular, and it didn't really move into the mainstream until the true crime podcast Serial took off in 2014. Between 2009 and 2014, it often felt like I was howling into the wind , as tumbleweed rolled past in the empty desert. 3) Everyone starts with no audience, no email list — and no clue!

Creativity 59

Creativity Social Media Concept Publishing 59

Moz

MAY 20, 2019

There are some great resources on Moz about data visualization such as Demystifying Data Visualization for Marketers , a video of Annie Cushing’s talk at MozCon 2014, and A Visualization Prescription for Impactful Data Storytelling , a Whiteboard Friday video by Lea Pica.

SEO 64

SEO Agency Communication Storytelling 64

The Creative Penn

FEBRUARY 12, 2025

The conversation delves into the challenges and benefits of creating a new edition versus updating an existing one, the impact of technology, including AI, on the writing and publishing industry, and the importance of storytelling in nonfiction. Some people have asked me for new versions of my other books.

Creativity 52

Creativity Storytelling Publishing Publisher 52

Ann Handley

MAY 11, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. This flowchart from HubSpot (originally from 2014) remains surprisingly relevant. Pop quiz: How many notifications and lead-capture forms are too many on a homepage? Last week I walked by a storefront.

Healthcare 52

Healthcare Content Hospitality Agency 52

ProBlogger

JANUARY 12, 2015

In 2014 helpdesk software maker Groove shut down their content marketing blog after seeking a solution that would bring them more traffic. In the first five weeks of the new blog, Groove gained 5000 new email subscribers instantly, and gave us all a lesson in the power of storytelling. Tell A Better Story.

Long Form Content 55

Long Form Content Blog Blogging Social Media 55

Neil Patel

JANUARY 21, 2021

Pigeon (July 2014): Worked to integrate local search results like Google Maps. Use Storytelling. The best knowledge we have of Google’s algorithm comes in the form of major algorithm updates like: Mobile-first update (July 2019): Googlebot now looks at all websites as a smartphone, prioritizing sites that work well on mobile devices.

Keywords 145

Keywords Text SEO Social Media 145

Ben Settle

MARCH 29, 2024

Until then, here is the author’s note that I hope answers the question above: Author’s Note: “Appetite For Punishment” I have a shameless admission: This book is a massively revised version of Zombie Cop, and not the original I published in 2014. By that I mean: it’s the exact same story.

Writing 52

Writing Copywriting Copywriter Storytelling 52

The Creative Penn

NOVEMBER 27, 2023

Writing's been an instinct for me since the youngest age, where I've just loved storytelling, mainly through fanfiction. Joanna: Okay, yes, because I mean, I've been using Patreon @thecreativepenn since like 2014, I think. I'm excited to push it forward with everyone and create a future where storytellers rule the world.

Retail 98

Retail Publisher Publishing Publishing 98

The Creative Penn

NOVEMBER 4, 2022

So, the way I look at transmedia storytelling is it's basically telling a single story or story experience across many different formats. Interview with Nathan Massengill in 2014 on graphic novels.]. Does that make sense, Joanna? Joanna: Over a decade ago I interviewed an author, I think it was J. Probably more than that now.

Publishing 98

Publishing Publisher Publishing Script 98

The Creative Penn

MARCH 11, 2024

Storytelling and pacing are going to become more important. Like the industry that we had in 2012 and 2014, or in 2016, that doesn't exist anymore. The way to solve the curation problem is to write a better book, and specifically to write a book that people will want to read.

Retail 52

Retail Publishing Publisher Publishing 52

The Creative Penn

JUNE 9, 2024

The number is six if you're a novelist or a storyteller, or if you are a nonfiction author who solves problems for people. Those became a real player for us in like the 2015/2016 ballpark, maybe 2014 even. So it doesn't cost you that much to do these tests, does it? Steve: No, not at all. I recommend six tests.

Advertising 52

Advertising Sales Ads Publishing 52

Content Marketing Institute

JANUARY 11, 2018

The chart on the left zooms in on sales between 1993 and 2014, showing a dramatic surge. Improve your visual-storytelling skills and much more with the experts presenting at Content Marketing World in September. Bad data visualizations lie without exactly lying. Consider these two charts. Shifting the data frame confuses the story.

Persuasion 111

Persuasion Storytelling Text Sales 111

Moz

OCTOBER 23, 2018

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Is the post-2014/15 drop-off due to lack of outreach? Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are.

Brand Awareness 56

Brand Awareness Content Creator Agency Publisher 56

The Subversive Copy Editor

AUGUST 20, 2021

JH:  Actually, I’ve written  one  book-length piece of fiction:  Skookum Summer: A Novel of the Pacific Northwest  (Seattle: University of Washington Press, 2014). JH:  In fiction the rules of storytelling become even stricter. That indeed proved to be the case. CS:  Good point.

Prose 52

Prose Storytelling Writer Publishing 52

The Creative Penn

AUGUST 21, 2023

This was like 2013/2014, so you remember how fun it was to try and get a book uploaded or do anything on these platforms. Make it fun and make it part of your storytelling because if those emails just ooze with your creative style and your narrative voice , then every one of those emails gets people to buy in more.

Creativity 98

Creativity Insurance Advertising Publishing 98

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. But there’s been renewed interest in Freytag’s structure in recent years due to TV producer John Yorke’s 2014 book Into The Woods. .

Concept 52

Concept Telecommunication Script Storytelling 52

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. Structure is a key part of most storytelling. But there’s been renewed interest in Freytag’s structure in recent years due to TV producer John Yorke’s 2014 book Into The Woods. .

Concept 52

Concept Telecommunication Script Storytelling 52

Content Marketing Institute

DECEMBER 13, 2017

That’s why, since 2014, the AP has used algorithms to produce automated quarterly earnings reports. Storytelling in content marketing gives the user an “experience.” Robot content generation excels at drawing conclusions from large amounts of data via @AssociatedPress study. Click To Tweet. Click To Tweet.

Content Creator 111

Content Creator Content Creation Content Storytelling 111

The Creative Penn

NOVEMBER 4, 2022

We're three friends, three writers, (Michelle, Gabby, and Julia) sharing not only our writing journeys, but a window into our conversations around the art of storytelling in the various formats like books, films, and video games, and also selective topics that make us ponder or generally p**s us off. It was considered vanity back in the day.

Creativity 98

Creativity Writing Hospitality Writer 98

The Creative Penn

NOVEMBER 4, 2022

We're three friends, three writers, (Michelle, Gabby, and Julia) sharing not only our writing journeys, but a window into our conversations around the art of storytelling in the various formats like books, films, and video games, and also selective topics that make us ponder or generally p**s us off. It was considered vanity back in the day.

Creativity 98

Creativity Writing Hospitality Writer 98

Freelance Magic

NOVEMBER 19, 2024

We all have to start somewhere, and that somewhere feels like a place of no experience and no hope Click To Tweet When I started freelancing back in September 2014 (wow, I’ve hit my 2-year anniversary – time to celebrate!) , I hadn’t written a single paid piece for anyone.

Freelance 130

Freelance Prose Portfolio Finance 130

Smart Blogger

FEBRUARY 7, 2023

You might think of this literary device as a camera angle: what can the storyteller see? The “point of view” or “viewpoint” in literature relates to the character or narrator who tells the story. Point of view is usually first person (“I”) or third person (“he/she”). And occasionally, you will stumble upon second person (“you”).

Storytelling 72

Storytelling Writer Writing Projects 72