ProBlogger

JANUARY 25, 2015

2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Take your content right where your audience is. Thankfully, adding ecommerce features to your website or setting up an online store is not difficult these days.

Marketing 55

Marketing Advertising Content Creation Promotion 55

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Assuming you don’t have completely overlapping audiences , if you want to be sure that you’re reaching every one of your followers, you’ll want to post your video content on all of your social media accounts.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

OCTOBER 25, 2020

The company’s visual identity and logo has evolved tremendously from 1997 to 2015 , but its fundamental brand colors, red, blue, yellow, and green remains: The reason for this is that branding, usually executed by creative agencies, takes a long-term approach. Take Google, for example. And this was the case with Google. It depends.

Agency 136

Agency Creativity Marketing Utilities 136

Neil Patel

NOVEMBER 13, 2020

They are incredibly effective at generation leads, engaging your audience, and much more. Here are a few of the most common quiz titles; The “Actually” Title: Believe it or not, adding the word “actually” can turn a simple question into a challenge. Choosing The Quiz Type. Crafting Quiz Questions.

Marketing 145

Marketing Advertising Promotion Retail 145

Content Marketing Institute

NOVEMBER 26, 2017

Fast-forward to fall 2015 when we were planning for 2016. That year, working with Joe and Audience Development Manager John Hanson, we determined that a “complete profile” (translation: usable and actionable) would include: First name. Don’t ask your audience the same questions over and over. And yes, double them we did.

Finance 109

Finance Audience Promotion Content Marketing 109

Neil Patel

DECEMBER 3, 2020

But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. Even better, the prospect response rate increased by 190% compared to 2015. Would it surprise you if I said that direct mail gives you more bang for your buck than paid search and online display ads?

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Content Marketing Institute

MAY 14, 2018

How can video help explain and assist with audience pain points? Make the case that video is an essential medium for your marketing toolkit and needs to have its own line in the budget just like Facebook ads , magazine ads, direct mail efforts, and all the rest. Why or why not? What’s the purpose of the video strategy?

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Adding #video to your commercial website isn’t a fashion accessory, it’s a must-have.

Website 111

Website Editorial Team Landing Page Content Creator 111

Neil Patel

SEPTEMBER 21, 2020

In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. This added detail is essential in attracting new customers.

SEO 145

SEO Engagement Promotion Ads 145

Neil Patel

JANUARY 26, 2021

Discord has evolved considerably since its official 2015 launch. For marketers who want a different way to communicate with their audience , Discord could be just what they’ve been searching for. Anyone looking for a community to share their interest with or establish/grow an audience can set up a Discord account and get started.

Communication 132

Communication Script Text Social Media 132

Backlinko

JANUARY 8, 2024

Top 50 Most Subscribed YouTube Channels The number of subscribers a YouTube channel has clearly indicates its success and popularity among its audience. This is the clearest sign that your content is resonating with your target audience, and drawing users in. Simply put—the more, the better. 12 Goldmines 91.9M 15 Bangtan TV 76.8M

Entertainment 104

Entertainment Keywords Collaboration Script 104

ProBlogger

NOVEMBER 10, 2015

It has been a massive year here at ProBlogger HQ – behind the scenes we’ve been working hard on a number of new things including: Adding to our team – in addition to having Stacey Roberts come on as our editor almost two years ago I’ve more recently brought Laney and Grove Galligan into the team.

Blog 45

Blog Blogging Ads Brand 45

Neil Patel

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. But that dropped from 65% in 2015, and other social channels still have validity. While I enjoy my time on certain channels more than others, I don’t play favorites when engaging with my audiences.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

DECEMBER 31, 2020

But interest has been pretty stable since about 2015: What does this tell us? Basic and ad-free, this web-based RSS reader lets you subscribe to your favorite feeds and star items to view later. Consider adding an RSS button to your content hub landing page, too: Keep on Top of Industry News & Thought Leadership. Feedreader.

Social Media 143

Social Media Landing Page Content Creation Lead Generation 143

Neil Patel

FEBRUARY 20, 2021

Analyzing specific segments, instead of your audience as a whole, will give you a clearer idea of what makes a great customer for your business. This way, they could more accurately predict what the cohorts’ next purchase might be, then base their ad campaign content and timing on those predictions.

Medical 145

Medical Audience Agency Digital Marketing 145

Content Marketing Institute

SEPTEMBER 11, 2018

I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospects. A 2015 report on sales productivity by Docurated noted that sales reps can spend 31% of their time looking for the content they need.

Content 110

Content Sales Communication Management 110

Content Marketing Institute

OCTOBER 26, 2018

Competition for audience attention is fierce. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. SusanCMoeller.

Content Creator 111

Content Creator Promotion Social Media Engineering 111

Jane Friedman

MARCH 4, 2024

I know because I started mine ( The Hot Sheet ) in 2015. You’re going to spend some serious time developing original content to attract an audience. This is not a bad thing if you are indeed pursuing newsletterdom as a creator and you are trying to build an audience who will pay for your work in newsletter form.

Writer 142

Writer Publisher Publishing Publishing 142

Neil Patel

JANUARY 12, 2021

Boomerang is Instagram’s standalone app, created in 2015. So when it comes to creating videos on the Boomerang app, think light, fun, and exciting content your audience will love to see and share. The real job is finding something interesting to capture, something that can immediately get your audience’s attention, something novel.

Social Media 117

Social Media Media Marketing Brand Awareness 117

Neil Patel

MARCH 31, 2021

Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. Far from being excited about the prospect of seeing ads tailored to their preferences, they feel resigned to having little to no control over how their personal information is used. Theoretically, this is where AdChoices comes in.

Advertising 103

Advertising Ads Government Utilities 103

Neil Patel

NOVEMBER 3, 2020

Dazzling WordPress theme includes added optimization for a lot of the essential plugins and custom widget designs out there, such as All-in-one-SEO Pack, JetPack, Contact Form 7, and more. In other words, your pictures get an added optimization that would make them stand out from the rest. SSMAG was created in 2015.

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

Content Marketing Institute

MARCH 21, 2018

In recent years, the NCAA has added a pre-tournament tournament, but I’m ignoring it for this blog.). It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Internally.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Neil Patel

NOVEMBER 23, 2020

Instagram prefers “photos or videos that are appropriate for a diverse audience”… so less family-friendly content may be at risk of a shadowban. Up until 2015, Reddit openly shadowbanned users who broke the site’s rules by hiding their posts. How to Tell If You’re Shadowbanned on Instagram. Triberr is one option.

Social Media 145

Social Media Media Construction Engagement 145

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Paid marketing avenues: Local search ads and Google Maps Ads. Google has previously experimented with ads inside maps and pushed AdWords location extensions.

Brand 126

Brand Retail Ads SEO 126

Neil Patel

APRIL 5, 2021

To stand out, you need to combine humor, design, strategy, and user engagement , all while keeping your audience hungry. Leveraging motion graphics in your digital food advertisement is a great way to catch the eye of your scrolling audience. In this Twitter ad, @GoldfishSmiles used narrative video to tell a classic St.

Food 83

Food Advertising Ads Creativity 83

Content Marketing Institute

JANUARY 3, 2018

What can organizations do to ensure that the brand –and its audiences – benefit? Arrow Electronics bought media properties because of the niche they appealed to, not the size of their audiences. Arrow believed it could deliver the very best information to smaller sections and segments” of the electrical-engineer audience.

Management 100

Management Electronics Media Architecture 100

Neil Patel

MARCH 11, 2021

Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways to make it work for them. If you already have an audience, this strategy will benefit you. You can automatically kick someone if they promote ads, unwanted links, or spam.

Entertainment 113

Entertainment Digital Marketing Communication Engagement 113

Neil Patel

APRIL 1, 2021

So if your site isn’t fast, both your audience and Google will think poorly of it. Sometimes you get too caught up, and as a result, your site gets slower and slower because you keep adding more and more. From 2011 to 2015, the size of the average mobile page tripled. You’ll lose visibility and traffic.

Concept 139

Concept SEO Sales Engineering 139

Backlinko

MARCH 13, 2024

Audience measurement 0.9% Usage and behavioral studies 11% (Media) Audience research 10.3% Ad pre-test 1.9% Online traffic/web analytics 9.7% Online/mobile qualitative research 6% Telephone CAITI 3.6% Online research communities 2.8% Social media monitoring 2.7% Automated digital/electronic 2.7% Other quantitative 1.7%

Marketing 105

Marketing Electronics Social Media Text 105

Neil Patel

FEBRUARY 16, 2021

I don’t know about you, but I’d rather get my sites indexed as quickly as possible because it gives me more time to build my audience. The spider notes new documents and changes, which are then added to the searchable index Google maintains. Since it’s an infographic, I’m more likely to engage my audience on both sites.

Website 141

Website Search Engine Optimization Social Media Engineering 141

Content Marketing Institute

MAY 1, 2018

Yes, it should be well-written, addictively readable, and hit home for its intended audience. Or does it ultimately let your audience down? Content that loses sight of the audience (i.e., Think of it this way: A piece with a fantastic headline is nothing without a solid intro and value-added content.

Content 111

Content Keywords Content Creation Persuasion 111

Freelance Magic

FEBRUARY 27, 2024

I wrote guides to Google ads, social media how-tos, and listicles about the latest digital marketing trends. I love writing for ecommerce and marketing tech brands because their audiences a predominantly the same: small business owners. I found a notebook from 2015. Turns out, I used to charge £38.86

Freelance 130

Freelance Blogger Portfolio Marketing Copy 130

Content Marketing Institute

OCTOBER 26, 2017

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. AdButler , which runs the display ads. You can connect that page to your ad processes. I killed display ads right away,” he says.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Buffer

NOVEMBER 13, 2023

Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers? In 2011, they took out a full-page ad in the New York Times emblazoned with the headline, “Don’t buy this jacket.” Astoundingly, it worked.

Marketing 114

Marketing Social Media Retail Search Engine Optimization 114

Content Marketing Institute

OCTOBER 3, 2018

Do this: Even if you encourage your audience to use brand-specific hashtags, seek written permission from the content creator before reposting. In 2015, Groupon was hit with a class action lawsuit for stealing location-tagged photos from Instagram and using the images to promote those businesses with Groupon deals. Click To Tweet.

Social Media 111

Social Media Brand Media Content Creator 111

Express Writers

JUNE 14, 2024

This book is easy to follow and serves as the perfect guide for writing snappy and creative ad copy. In order to get the most mileage out of your online copy writing, you should aim for a balance between pleasing both your audience and the search engines. He gives clear examples for content that converts and content that falls flat.

Copywriter 98

Copywriter Copywriting Content Creator Copy 98

Neil Patel

JANUARY 15, 2019

On July 17, 2015, Google released Panda 4.2. From content marketing and paid ads to social media marketing and SEO to email marketing… you have to leverage all channels out there. Plus, these new channels have a very lucrative audience as they are engaged. Same with Facebook Ads. But let’s look at the older updates….

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112