Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? How will you ensure message consistency within all videos, other marketing collateral, and your overall brand voice ? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Why or why not? Something else?

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021.

Marketing 145

Marketing Brand Awareness Social Media Education 145

Neil Patel

MAY 14, 2019

They look at factors like page speed, brand queries, and hundreds of other factors that it may have not been placing much emphasis on in the past. But over the years, they have continually made small layout tweaks which have added up to big changes. You can’t blame them for making changes that increase their ad revenues.

SEO 112

SEO Concept Engineering Ads 112

Neil Patel

NOVEMBER 13, 2020

At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. Here are a few of the most common quiz titles; The “Actually” Title: Believe it or not, adding the word “actually” can turn a simple question into a challenge.

Marketing 145

Marketing Advertising Promotion Retail 145

Neil Patel

DECEMBER 3, 2020

Even better, the prospect response rate increased by 190% compared to 2015. Would it surprise you if I said that direct mail gives you more bang for your buck than paid search and online display ads? Smart marketers wouldn’t run only Facebook Ads and call it a day. Many marketers are in shock. But the data is undeniable.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Neil Patel

JANUARY 26, 2021

Discord has evolved considerably since its official 2015 launch. Next, you can start customizing the look by adding an image and choosing your server’s name. You may find the categories limited at first sight, but plenty of brands use Discord successfully. Enabling engagement also: Enhances the customer and brand experience.

Communication 132

Communication Script Text Social Media 132

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Adding #video to your commercial website isn’t a fashion accessory, it’s a must-have.

Website 111

Website Editorial Team Landing Page Content Creator 111

Neil Patel

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. Stay Authentic and On-Brand. Take my case for example.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Contently

FEBRUARY 17, 2023

It’s a disruptive technology primed to change how buyers shop and interact with brands. AR allows brands to extend their reach to consumers outside the traditional digital space and become part of their daily lives. ” Brands can use AR to augment training and education for their customers as well as their team members.

Engagement 120

Engagement Entertainment Marketing Medical 120

Neil Patel

SEPTEMBER 21, 2020

Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. Some violations that may get a guide removed from the program include: participating as a business duplicating reviews spamming the site posting offensive content adding inaccurate information including unnecessary keywords.

SEO 145

SEO Engagement Promotion Ads 145

ProBlogger

NOVEMBER 10, 2015

It has been a massive year here at ProBlogger HQ – behind the scenes we’ve been working hard on a number of new things including: Adding to our team – in addition to having Stacey Roberts come on as our editor almost two years ago I’ve more recently brought Laney and Grove Galligan into the team.

Blog 45

Blog Blogging Ads Brand 45

Neil Patel

NOVEMBER 4, 2020

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Because your Apple Watch apps notify you immediately when someone interacts with your brand on social media, you can fix issues faster (rather than waiting until you next check your phone or computer). Those ads may result in more foot traffic.

Social Media 145

Social Media Management Utilities Text 145

Freelance Magic

FEBRUARY 27, 2024

I wrote guides to Google ads, social media how-tos, and listicles about the latest digital marketing trends. It wasn’t until the pandemic that I pivoted again into writing for ecommerce and marketing technology brands. I found a notebook from 2015. I even wrote and recorded a video for a course about digital marketing.

Freelance 130

Freelance Blogger Portfolio Marketing Copy 130

Neil Patel

DECEMBER 31, 2020

But interest has been pretty stable since about 2015: What does this tell us? Basic and ad-free, this web-based RSS reader lets you subscribe to your favorite feeds and star items to view later. For example, you can create a feed for @mentions of your brand on Twitter, or one dedicated to a certain hashtag. Feedreader.

Social Media 143

Social Media Landing Page Content Creation Lead Generation 143

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 117

Marketing Social Media Retail Search Engine Optimization 117

Neil Patel

JANUARY 12, 2021

Many brands are using Boomerang to connect, engage, and drive brand awareness. Boomerang is Instagram’s standalone app, created in 2015. This helps grow your brand and get your content in front of the right people. How about capturing the chef adding seasoning to the dishes? What are the similarities? Shareability.

Social Media 117

Social Media Media Marketing Brand Awareness 117

Content Marketing Institute

OCTOBER 26, 2018

With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period. Click To Tweet.

Content Creator 107

Content Creator Promotion Social Media Engineering 107

Neil Patel

NOVEMBER 3, 2020

I’m fond of this theme because it’s clean, unbeatable, and will enhance your personal brand. Dazzling WordPress theme includes added optimization for a lot of the essential plugins and custom widget designs out there, such as All-in-one-SEO Pack, JetPack, Contact Form 7, and more. What more could you want?

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

Content Marketing Institute

OCTOBER 8, 2017

Brand name recognition. Back in 2015, Nielsen wanted to determine why people purchased specific products. It was brand name. When MarketingExperiments tested this hypothesis, it found that a branded page outperformed a non-branded one by 40%. Why this content model works. What did it find? JDScherer Click To Tweet.

Content Creator 109

Content Creator Audience Script Content 109

Backlinko

JANUARY 8, 2024

Cocomelon’s videos were added to Netflix in 2020, and hold the top spot in the kid’s category with popular songs like “Baby Shark” The most viewed YouTube video is called, “ Bath Song | CoComelon Nursery Rhymes & Kids Songs “, which has 6.5 Cocomelon – Nursery Rhymes (172.12 Sony SAB (107.52

Entertainment 95

Entertainment Keywords Collaboration Script 95

Content Marketing Institute

SEPTEMBER 11, 2018

We also shared information across an intranet system that notified the sales team of planned releases, updates, launches, and content recently added to the central digital asset management site. A 2015 report on sales productivity by Docurated noted that sales reps can spend 31% of their time looking for the content they need.

Content 108

Content Sales Communication Management 108

Content Marketing Institute

NOVEMBER 26, 2017

Fast-forward to fall 2015 when we were planning for 2016. We increased our webinars from two times a month to three times a month, added some new gated e-books to the website, and added the CCO subscription form to more pages on the CMI website. Ever ambitious, Joe’s goal was always “double it.” And yes, double them we did.

Finance 107

Finance Audience Promotion Content Marketing 107

Neil Patel

APRIL 5, 2021

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. In this Jif Peanut Butter ad , a beating heart communicates the excitement and love that the world has come to feel for Jif. Jif Peanut Butter. The result?

Food 83

Food Advertising Ads Creativity 83

Neil Patel

JULY 9, 2019

In 2015, you could generate a bit more than 3 visitors a month from the social web for every 100 followers you had, and now it’s dropped down to roughly 2 visitors per month. And no you don’t have to spend money on ads to generate revenue. You can still generate organic visits, but of course, reach has died down. What about revenue?

Social Media 111

Social Media Media Keywords Engagement 111

Neil Patel

JANUARY 15, 2019

On July 17, 2015, Google released Panda 4.2. Are your brand queries increasing over time? Or do people not see you as a brand? From content marketing and paid ads to social media marketing and SEO to email marketing… you have to leverage all channels out there. Same with Facebook Ads. Just look at the graph below.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. In 2015, Google submitted a patent named “ Ranking Search Results Based On Entity Metrics ,” which is where the above entity description is sourced from. But it's easier said than done.

SEO 93

SEO Architecture Concept Keywords 93

Neil Patel

FEBRUARY 16, 2021

Many people ranked for their biggest competitor’s brand name just by stuffing dozens of variations of that brand name in a page’s meta tags! The spider notes new documents and changes, which are then added to the searchable index Google maintains. Unless you’re starting a brand new site, your website is probably already indexed.

Website 141

Website Search Engine Optimization Social Media Engineering 141

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 92

Management Electronics Media Architecture 92

Content Marketing Institute

OCTOBER 26, 2017

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. AdButler , which runs the display ads. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Express Writers

JUNE 14, 2024

This book is easy to follow and serves as the perfect guide for writing snappy and creative ad copy. As a content creator, you are the voice of your brand. Joseph demonstrates how to write effective copy that sells product, but he doesn’t skimp on the creativity. This book will help you find that voice and empower your writing skills.

Copywriter 98

Copywriter Copywriting Content Creator Copy 98

Grammarly

APRIL 18, 2024

OpenAI is an AI research company founded in 2015. To prevent people from creating images that infringe on copyrights and violate intellectual property, DALL-E 3 doesn’t generate images that resemble living public figures or that mimic the style of popular artists and brands. OpenAI, the same company behind ChatGPT , created DALL-E.

IT 104

IT Architecture Text Creativity 104

The Creative Penn

FEBRUARY 27, 2023

So what I did instead was continue to build my influence , to where in 2011, I founded a brand name Gentlemanhood, in which the whole focus was to write content for men to help them express themselves and be better in relationships, because men tend to be not as vocal. He started to say how well the ads were converting over to Shopify.

Landing Page 98

Landing Page Ads Publisher Publishing 98

Content Marketing Institute

MARCH 21, 2018

In recent years, the NCAA has added a pre-tournament tournament, but I’m ignoring it for this blog.). By 1975, the NCAA expanded the tournament to 32 teams and to 64 in 1985, bringing along not only more fans from the added schools but making a consensus on the winners almost impossible. What story is unique to your brand ?

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

Content Marketing Institute

MAY 1, 2018

I search types and brands to comparison shop and find the highest quality pair for the lowest price. Example: I know the brand, color, and size of running shoes I need. Think of it this way: A piece with a fantastic headline is nothing without a solid intro and value-added content. Here’s the interesting thing.

Content 111

Content Keywords Content Creation Persuasion 111

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. Learn From Struggling Brands: Insights From the Marketing Trenches.

Content Marketing 107

Content Marketing Marketing Content Editorial 107

Neil Patel

MARCH 30, 2021

seconds on January 10, 2015. Adding a long tail to the title might help for those with specific inquiries. a) Begin with a question: Looking for expert social media tips to acquire new leads, convert visitors to customers, and improve your brand? As well as thinking about length, write titles that will align with your brand.

Copywriter 144

Copywriter Copywriting SEO Writing 144

Moz

MAY 13, 2019

Unfortunately, we don't have confirmed data for 2014-2015 (if you know differently, please let me know in the comments). 2015 – 62.9° / 60.3° The difference from 2015 to 2017, however, is clearly significant. If you're a Korean brand trying to rank for a commonly misspelled, high-volume term, this change could be huge.

IT 69

IT Engineering SEO Keywords 69