Content Marketing Institute

JULY 6, 2018

While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences. In 2015, the REI Foundation made a $1.5 It’s his attention to macro trends in media, advertising, and technology.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience.

Storytelling 111

Storytelling Script Food Agency 111

Neil Patel

MARCH 31, 2021

Data is a godsend for marketers, helping us serve our audience with better, more relevant ads. However, regardless of what we might think, consumers aren’t always fans of data-targeted advertising. Concerned about the implications of advertisers capturing vast quantities of consumer data with no checks or balances in place, the U.S.

Advertising 103

Advertising Ads Government Utilities 103

Neil Patel

SEPTEMBER 24, 2020

Advertising on Facebook can be customized to suit your brand image and business goals. You can focus your efforts on a very specific target audience and create a lot of buzz for your offerings – all this without breaking the bank! It‘s the brainchild of Kevin Urrutia and Wilson Lin and was founded in 2015.

Ads 99

Ads Agency Advertising Social Media 99

Content Marketing Institute

OCTOBER 20, 2017

A long time ago, I was a designer for a small advertising agency. See what inspires you given your content marketing strategy , audience, and formats. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. You do not have to use all of them. Data-driven visuals.

Blog Post 111

Blog Post Post Content Blogging 111

Neil Patel

OCTOBER 26, 2020

CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. Your ecommerce consultant will refine your audience. Revenue by traffic source: This shows you which traffic source is most profitable and clarifies where you should spend your marketing and advertising dollars.

Consulting 133

Consulting Retail Persuasion Sales 133

Buffer

NOVEMBER 13, 2023

Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?   A great way to do this is to send out invites or special discount codes to certain segments of your audience. The move generated a ton of buzz The result?

Marketing 114

Marketing Social Media Retail Search Engine Optimization 114

Neil Patel

MAY 4, 2021

But that dropped from 65% in 2015, and other social channels still have validity. While I enjoy my time on certain channels more than others, I don’t play favorites when engaging with my audiences. Each channel has a different audience (and audience size) expecting different content. I do my best to show up everywhere.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Express Writers

JUNE 14, 2024

The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America’s Top Copywriters — By Joseph Sugarman Looking to learn how to motivate your buyers? For a copywriting guide that packs a punch, Everybody Writes just might be the right choice for you.

Copywriting 98

Copywriting Copywriter Content Creator Copy 98

Content Marketing Institute

OCTOBER 2, 2018

While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect. Comics can work for all audiences. BuddyScalera Click To Tweet. In 1923, U.K.

Storytelling 110

Storytelling Pharmaceutical Brand Prose 110

Neil Patel

APRIL 26, 2021

With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience. Let’s learn about how you can harness Pandora’s unique advertising platform to make your campaign goals a reality. How Do Pandora Ads Work? Brand Stations. Artist Programs.

Ads 77

Ads Brand Awareness Landing Page Advertising 77

Neil Patel

APRIL 9, 2021

That’s a 10% increase over 2015. Studies show direct SMS messaging even has a higher conversion rate than mobile advertising. Speak directly to your audience. Don’t use industry jargon, but rather focus on sharing content that will move your audience to engage with the post. It’s simple. You ask them!

Sales 145

Sales IT Text Retail 145

Grammarly

MAY 24, 2024

The GPT family of models was developed by OpenAI, an AI research company founded in 2015 by a group of AI experts and backed by well-known founders such as Elon Musk and Reid Hoffman. The GPT model serves as the foundation for numerous popular generative AI applications, including ChatGPT and DALL-E.

Architecture 119

Architecture Text Creativity Script 119

Neil Patel

NOVEMBER 3, 2020

This is essential if you’ll be serving a wider audience in different languages. If you want to attract and nurture an audience with your personal blog, you need various content. SSMAG was created in 2015. Moreover, the theme is retina-ready, to enhance your audience viewing experience and lower bounce rate.

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

Smart Blogger

JUNE 13, 2024

You introduce your audience to a product or service and, if they buy using your unique affiliate site link, you earn an affiliate commission. If you want to advertise their products, you can only do so through ShareASale. If you don’t, and you end up promoting some subpar products, your audience won’t be happy.

Promotion 105

Promotion Publishing Publisher Publishing 105

Backlinko

MARCH 13, 2024

Audience measurement 0.9% Usage and behavioral studies 11% (Media) Audience research 10.3% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Online traffic/web analytics 9.7% Online/mobile qualitative research 6% Telephone CAITI 3.6% Online research communities 2.8% Other quantitative 1.7%

Marketing 103

Marketing Electronics Social Media Text 103

Content Marketing Institute

AUGUST 24, 2018

In 2015, Jason launched the podcast to tell the story of marketing on LinkedIn through a new channel. The podcast has been featured in LinkedIn account-based marketing campaigns and live events (including episodes from Cannes Lions, Festival of Marketing, and Advertising Week NYC and London). The Sophisticated Marketer’s Podcast.

Marketing 92

Marketing Entertainment Social Media Content Marketing 92

ProBlogger

DECEMBER 9, 2015

Well, blog-wise it’s great to know what’s happened across 2015, give you an overview of your efforts, point you in the right direction for 2016, and give you a case of the warm and fuzzies when you see how far you’ve come in 12 short months. What resonated with your audience? What type of posts worked? Your goals.

Blogging 36

Blogging Blog Social Media Entertainment 36

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. A copywriter is someone who understands people, knows what his audience likes and chooses the words that will appeal to them.

Copywriting 144

Copywriting Copywriter SEO Writing 144

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Paid advertisements alone can’t substitute for your organic marketing efforts – they can only amplify them. “Near me” searches also rose by 500% in recent years.

Brand 126

Brand Retail Ads SEO 126

The Creative Penn

OCTOBER 16, 2024

Start where you are and improve your craft, tools, and technology over time Focus on value for the listeners (or readers) Everyone starts with no audience, no email list — and no clue! If you start a podcast without an understanding of what the audience want, then you will fail in a similar way. Get started and reinvent as you go. (2)

Creativity 59

Creativity Social Media Concept Publishing 59

The Hoth

DECEMBER 1, 2022

Google’s Keyword Planner is to thank for this, as it uses traffic buckets to group keywords by volume – something discovered by Moz back in 2015. . 4: They help you pin down your target audience . That’s just one example of how you can use zero search volume keywords to cater to the needs of your niche audience. .

Keywords 102

Keywords SEO Engineering Audience 102

Content Marketing Institute

OCTOBER 26, 2017

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. Vishal shifted most of the advertising spending to LinkedIn, where ads cost only about $25 per conversion – without having to get anyone’s approval.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

The Creative Penn

FEBRUARY 27, 2023

My audience actually started requesting that I put a book out. And I wrote it in a way that I felt like my audience would receive it. So December 10, 2014, I published my first book, Unspoken Feelings of a Gentleman , and with the audience receiving it well. And a lot of the new audience I was creating, growing, wanted that.

Landing Page 98

Landing Page Ads Publisher Publishing 98

Grammarly

APRIL 10, 2024

OpenAI was founded in 2015 to create artificial intelligence that’s “safe and benefits all humanity.” For example, GPT-4 can be fine-tuned with information like advertisements, website copy, direct mail, and email campaigns to create an app for writing marketing content. Who created GPT-4? OpenAI released GPT-4 on March 14, 2023.

IT 122

IT Text Prose Architecture 122

Neil Patel

JANUARY 15, 2019

On July 17, 2015, Google released Panda 4.2. Plus, these new channels have a very lucrative audience as they are engaged. But in June/July 2017, Facebook crossed a point where they had more advertisers than inventory… at least in the United States. But let’s look at the older updates…. Just look at the graph below.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

The Creative Penn

JUNE 12, 2023

What are the best ways to reach a Christian audience? A lot of authors see marketing as this thing that you add to a book at the last minute so that it can find its audience. And this was back in 2015/2016 when Facebook was still like people thought it worked. What are some of the most effective ways to market your book?

Publisher 98

Publisher Publishing Publishing Marketing 98

Content Hacker

OCTOBER 25, 2022

That means, for most brands, the mass transition to digital marketing from traditional advertising is inevitable. This is from a Hubspot study in 2015 of over 13,000 blogs. Which content types play well with B2B audiences. If your mind is blown about how fast content marketing is growing, don’t fear.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

BKA Content

MARCH 13, 2023

The magazine, which helped the tractor company forge deeper connections with its audience, quickly became a hit. Because the American housewife was Jell-O’s target demographic, this appears to be one of the first examples of purposeful audience targeting , which is another groundbreaking chapter in content marketing history.

Content Marketing 52

Content Marketing Marketing Content Content Writer 52

ProBlogger

APRIL 19, 2017

In 2015, she gave her TEDx presentation about why some of us don’t have one true calling. So many bloggers look at traditional methods of monetization such as advertising, affiliate income and developing online products. Neil has taken a different approach to meet the needs of his audience. Emilie Wapnick. Alexis Grant.

Blogger 50

Blogger Editorial Agency Digital Marketing 50

Shorthand Content Marketing

APRIL 22, 2022

Back in 2015, I wanted to do ‘something’ in the startup world. . This concept was all the rage back in 2015 because Hubspot was changing the SEO landscape by creating thousands of pieces of content per month. Readability means writing in a voice and style that is interesting, engaging, and relatable to your audience.

Content Writer 52

Content Writer Writer Healthcare Content 52

ProBlogger

NOVEMBER 14, 2016

You can also promote the page on Facebook to a specific audience (namely, those who own blogs). In the first half of 2015, we noticed that posts focusing on mom bloggers were drawing a lot of Pinterest traffic. Here are two very effective Facebook advertising tactics you can try: 1. Sit back and wait for guest posting requests.

Landing Page 52

Landing Page Social Media Advertising Blogger 52

Buffer

NOVEMBER 13, 2023

Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?   A great way to do this is to send out invites or special discount codes to certain segments of your audience. The move generated a ton of buzz The result?

Marketing 52

Marketing Social Media Retail Search Engine Optimization 52

Smart Blogger

NOVEMBER 16, 2023

For some, it’s the endless scroll-through content that feels more targeted at advertisers than Twitter users. TikTok TikTok has rapidly become the go-to app for short, engaging video content, drawing in a global audience with its addictive mix of music, humor, and creativity. Why Use Twitter Alternatives?

Social Media 58

Social Media Recruitment Text Government 58

ProBlogger

APRIL 25, 2017

You can also experiment with Google Adwords or Facebook Advertising to see which version of your title works best and appeals most to your target audience. In April of 2015, Google rolled out an update which boosted the rankings of mobile-friendly websites. Get mobile-optimized.

SEO 51

SEO Engineering Retail Keywords 51

ProBlogger

MARCH 20, 2016

It worked in 2013, 2014, and 2015. Chances are, if you are recycling the same points over and over again into different blog pieces, you aren’t maximizing your reach on social media, as you aren’t tapping into new audiences. That is a whole new audience for your content. An Asian girl looking slightly above towards audience.

Blogging 35

Blogging Blog Social Media Ads 35

ProBlogger

JUNE 16, 2016

Advertisements everywhere. Advertisements make for a spammy, ugly blog. His site was similar to BuzzFeed and was chock full of advertising. Stuffing advertisements everywhere might bring in some extra cash, but it doesn’t bring any value to the readers and honestly, it sucks. Their goal is simply to repeat his success.

Blogging 37

Blogging Blog Entertainment Advertising 37