Neil Patel

OCTOBER 25, 2020

The company’s visual identity and logo has evolved tremendously from 1997 to 2015 , but its fundamental brand colors, red, blue, yellow, and green remains: The reason for this is that branding, usually executed by creative agencies, takes a long-term approach. Take Google, for example. And this was the case with Google. It depends.

Agency 136

Agency Creativity Marketing Utilities 136

Content Marketing Institute

DECEMBER 12, 2017

HANDPICKED RELATED CONTENT: Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors. The most successful marketers will make an appointment with their audience, develop a format for their content, attach talent to their content and, most importantly, create a hook. Cas McCullough, CEO, Writally.

Content Marketing 112

Content Marketing Marketing Content Audience 112

ProBlogger

NOVEMBER 10, 2015

Every time we run an event we are asked by our international audience when we’ll be holding them outside Australia. There is a lot more in the pipeline but to help us shape ProBlogger in a way that serves you better we’d love to get your input and to get it we’ve put together the 2015 ProBlogger Census.

Blogging 45

Blogging Blog Ads Brand 45

Backlinko

JANUARY 8, 2024

Top 50 Most Subscribed YouTube Channels The number of subscribers a YouTube channel has clearly indicates its success and popularity among its audience. This is the clearest sign that your content is resonating with your target audience, and drawing users in. Simply put—the more, the better. 12 Goldmines 91.9M 15 Bangtan TV 76.8M

Entertainment 105

Entertainment Keywords Collaboration Script 105

ProBlogger

DECEMBER 4, 2014

Charities and sponsorship is a good idea to feature yourself in front the audience and influencing them to try out the services of your business. Modern Enterprise Link Building Strategies for 2015. You can become a credible source for reputed journalists as they are always in search of interesting finding, quotes or reports.

Content Creation 44

Content Creation Digital Marketing Promotion Social Media 44

ProBlogger

AUGUST 30, 2015

Don’t overwhelm with the value: What is one simple thing your audience can do? These events are designed to build your list and make your audience love you. This is a good way to create an initial audience on Facebook. PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions.

Landing Page 52

Landing Page Social Media Brand Sales 52

Neil Patel

NOVEMBER 13, 2020

They are incredibly effective at generation leads, engaging your audience, and much more. You could ask your audience how much they know about your brand, the products it offers, or any of today’s trending topics. Approach your audience as if you were talking to them in person. Crafting Quiz Questions.

Marketing 145

Marketing Advertising Promotion Retail 145

Content Marketing Institute

NOVEMBER 26, 2017

Fast-forward to fall 2015 when we were planning for 2016. That year, working with Joe and Audience Development Manager John Hanson, we determined that a “complete profile” (translation: usable and actionable) would include: First name. Don’t ask your audience the same questions over and over. And yes, double them we did.

Finance 109

Finance Audience Promotion Content Marketing 109

Content Marketing Institute

MAY 14, 2018

How can video help explain and assist with audience pain points? Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). of marketing professionals in the world rate video as the content with the best ROI ( Adobe , 2015). Why or why not? What’s the purpose of the video strategy?

Marketing 112

Marketing Brand Awareness Storytelling Agency 112

ContentWriters

SEPTEMBER 25, 2024

In some cases, audiences can sense when content feels disconnected or overly polished, which can undermine trust and credibility. This approach allows businesses to consistently engage with their audience, providing valuable insights and industry commentary without overburdening executives. The post What Is a Ghostwriter?

Content Creation 111

Content Creation Communication Content Creator Finance 111

Neil Patel

FEBRUARY 20, 2021

Analyzing specific segments, instead of your audience as a whole, will give you a clearer idea of what makes a great customer for your business. And while this was only one of several strategies Spearmint LOVE used to improve their marketing, the end result was 991% YoY growth from 2015 to 2016.

Medical 145

Medical Audience Agency Digital Marketing 145

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. Generation Z isn’t the best target audience for every brand.

Ads 145

Ads Advertising Social Media Recruitment 145

Neil Patel

JANUARY 21, 2021

Next time you go live, your audience will receive a push notification so they can tune in. Take a page out of their playbook and do the same thing with your audience. You’ll soon have a dedicated timeline giving you information on trends to watch, industry news, and audience sentiment. Issue Announcements Via Clubhouse.

Social Media 138

Social Media Media Engagement Concept 138

Content Marketing Institute

JULY 6, 2018

While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences. In 2015, the REI Foundation made a $1.5 OptOutside.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Neil Patel

JANUARY 26, 2021

Discord has evolved considerably since its official 2015 launch. For marketers who want a different way to communicate with their audience , Discord could be just what they’ve been searching for. Anyone looking for a community to share their interest with or establish/grow an audience can set up a Discord account and get started.

Communication 132

Communication Script Text Social Media 132

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Give your audience more reasons to convert. Videos often stand out in search results thanks to the rich snippets. They attract a lot of clicks even if they don’t rank in the top three.

Website 112

Website Editorial Team Landing Page Content Creator 112

Neil Patel

JULY 9, 2021

They have intensely engaged audiences, yet a relatively low (below 25k) follower count. They often have very active audiences. They analyzed how engaged their audiences were in comparison to major celebrity influencers. This publicity reinforces your brand to the audience and gives you valuable traffic and interest.

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

Jane Friedman

MARCH 21, 2023

In 2012, I was honored as a Smithsonian Institution’s National Museum of the American Indian Artist in Leadership fellow, and a First Peoples Fund Artist in Business Leadership fellow in 2015. Helping authors of all genres write authentic stories with Native characters is one of my passions.

Writing 132

Writing Government Marketing Copy Writer 132

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Assuming you don’t have completely overlapping audiences , if you want to be sure that you’re reaching every one of your followers, you’ll want to post your video content on all of your social media accounts.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Content Marketing Institute

DECEMBER 12, 2017

Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. Several years later, marketers fully understand that these kinds of images get about a 10% positive rating from our audiences, but we’re struggling with what to do instead.

Marketing 109

Marketing Content Content Creation Social Media 109

Jane Friedman

MARCH 4, 2024

I know because I started mine ( The Hot Sheet ) in 2015. You’re going to spend some serious time developing original content to attract an audience. This is not a bad thing if you are indeed pursuing newsletterdom as a creator and you are trying to build an audience who will pay for your work in newsletter form.

Writer 142

Writer Publishing Publisher Publishing 142

Neil Patel

DECEMBER 18, 2020

Also, as with marketing of any kind, you need to understand your audience. That platform debuted around 2015, and it’s a way for Google to offer incentives for people who regularly review local businesses. You can collect all the people who review businesses in your niche and message them one-by-one.

Food 144

Food Construction Retail Social Media 144

Content Marketing Institute

DECEMBER 28, 2018

The brand’s content team had found the audience didn’t trust the brand’s efforts to tell stories through its magazine and social channels. Robert brought up the “brew”-haha that arose when Starbucks introduced its #RaceTogether initiative in 2015. That truth bomb grew from Robert’s work with a team at a large, well-known brand.

Content Marketing 110

Content Marketing Marketing Editorial Content 110

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience.

Storytelling 111

Storytelling Script Food Agency 111

Content Marketing Institute

SEPTEMBER 11, 2018

I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospects. A 2015 report on sales productivity by Docurated noted that sales reps can spend 31% of their time looking for the content they need.

Content 110

Content Sales Communication Management 110

Neil Patel

SEPTEMBER 21, 2020

In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off.

SEO 145

SEO Engagement Promotion Ads 145

Content Marketing Institute

SEPTEMBER 4, 2018

American Girl has so much content – and so many content experiences – for its audience that it’s truly staggering. While all the ways American Girl connects to its audience are too numerous to cover in this one post, I’m particularly amazed by its print publications. It’s about your audience. What do they care about?

Content Marketing 112

Content Marketing Marketing Banking Insurance 112

Neil Patel

JANUARY 12, 2021

Boomerang is Instagram’s standalone app, created in 2015. So when it comes to creating videos on the Boomerang app, think light, fun, and exciting content your audience will love to see and share. The real job is finding something interesting to capture, something that can immediately get your audience’s attention, something novel.

Social Media 117

Social Media Media Marketing Brand Awareness 117

ProBlogger

DECEMBER 17, 2015

Our Top General Blogging Tips: The Most Popular ProBlogger Posts of 2015. The one where Darren takes us on a tutorial trip through Google Analytics to drill down into your audience, how they arrive at your blog, and what they do when they are there. No wonder this post resonated with many of you in 2015! What was your favourite?

Post 33

Post Blogging Blog Entertainment 33

ProBlogger

DECEMBER 16, 2015

Our Top Tips on Social Media 2015. This thorough post covers everything from measuring audience demographics to tools to help you get an advantage. The post Our Top Tips on Social Media: The Most Popular ProBlogger Posts of 2015 appeared first on ProBlogger. 7 Effective tips to Grow Your Social Media the Right Way.

Social Media 35

Social Media Media Post Entertainment 35

Neil Patel

MAY 4, 2021

But that dropped from 65% in 2015, and other social channels still have validity. While I enjoy my time on certain channels more than others, I don’t play favorites when engaging with my audiences. Each channel has a different audience (and audience size) expecting different content. I do my best to show up everywhere.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

DECEMBER 3, 2020

But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. Even better, the prospect response rate increased by 190% compared to 2015. On social media, targeting your audience is dead simple. Many marketers are in shock. But the data is undeniable. Conclusion.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Jane Friedman

AUGUST 4, 2023

Her Perfect series on Wattpad has accumulated over 163 million reads, and nabbed the People’s Choice Award in the Wattys Awards in 2015 and 2016. I was also keen to find a home for the types of stories I wanted to write, but before Wattpad, had no audience. To change it now would feel inauthentic to my audience.

Script 98

Script Entertainment Publishing Publisher 98

Content Marketing Institute

OCTOBER 26, 2018

Competition for audience attention is fierce. To reach the widest possible audience, build authority, and drive traffic, content needs both social shares and backlinks. The average fell from eight in 2015 to just four in 2017. These connections give other audiences a chance to see your posts and interact with your websites.

Content Creator 111

Content Creator Promotion Social Media Engineering 111

Neil Patel

DECEMBER 31, 2020

But interest has been pretty stable since about 2015: What does this tell us? Does your audience come to you for your take on the latest news impacting your industry? Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Dwindled, but not vanished entirely.

Social Media 143

Social Media Landing Page Content Creation Lead Generation 143

Content Marketing Institute

JANUARY 11, 2018

I’m pointing out how, if you’re not following his advice, you’re surely confusing, boring, and bothering your audiences. Check out how the paragraphs on the left force you to dig to discover whose fortunes went up in 2015 – something that the chart makes obvious. You know what the audience is doing? Tuning out.

Persuasion 111

Persuasion Storytelling Text Sales 111