Content Marketing Institute

NOVEMBER 26, 2017

Fast-forward to fall 2015 when we were planning for 2016. That year, working with Joe and Audience Development Manager John Hanson, we determined that a “complete profile” (translation: usable and actionable) would include: First name. Don’t ask your audience the same questions over and over. And yes, double them we did.

Finance 109

Finance Audience Promotion Content Marketing 109

Content Marketing Institute

MAY 14, 2018

How can video help explain and assist with audience pain points? Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). of marketing professionals in the world rate video as the content with the best ROI ( Adobe , 2015). Why or why not? What’s the purpose of the video strategy?

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

ProBlogger

AUGUST 30, 2015

Track page views by hour to know when is the best time to post for maximum readership. Moz explains the advantages of doing this at Using Google Analytics for Blog Post Timing Insights. Don’t overwhelm with the value: What is one simple thing your audience can do? Look at the images you are posting on each platform.

Landing Page 52

Landing Page Social Media Brand Sales 52

ContentWriters

SEPTEMBER 25, 2024

These professionals often turn to ghostwriting services to produce thought leadership pieces, blog posts, white papers, and other forms of content that require expertise and time — resources that are often in short supply. The post What Is a Ghostwriter? appeared first on ContentWriters Blog.

Content Creation 111

Content Creation Communication Portfolio Content Creator 111

Neil Patel

MAY 4, 2021

But that dropped from 65% in 2015, and other social channels still have validity. While I enjoy my time on certain channels more than others, I don’t play favorites when engaging with my audiences. Each channel has a different audience (and audience size) expecting different content. I do my best to show up everywhere.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Give your audience more reasons to convert. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Powered

JANUARY 13, 2023

What's worse, there have been a lot of studies done over the years, and not only is the information often contradictory, it can be pretty old; the best time and day to publish a blog post this year might not be the same as it was last year, or five years ago or next year. There's No Such Thing as the "Best" Time to Publish a Blog Post.

Blog Post 52

Blog Post Publisher Publishing Publishing 52

Content Marketing Institute

JULY 6, 2018

REI’s content mix includes everything from blog posts to video how-to’s and from short films to, more recently, podcasts. While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Neil Patel

JULY 9, 2021

They have intensely engaged audiences, yet a relatively low (below 25k) follower count. They often have very active audiences. They analyzed how engaged their audiences were in comparison to major celebrity influencers. These posts drive up engagement and create a more authentic brand vision. My blog posts were great.

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

ProBlogger

APRIL 11, 2018

Are there posts buried in your archives that new readers would find helpful? Have some of your best posts become a little dated? This is a great opportunity to update and republish your posts to get them in front of a fresh audience (or remind long-term readers they still exist). and use it as your next blog post.

Blog Post 53

Blog Post Post Blogging Blog 53

Content Marketing Institute

DECEMBER 12, 2017

Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. Several years later, marketers fully understand that these kinds of images get about a 10% positive rating from our audiences, but we’re struggling with what to do instead.

Marketing 107

Marketing Content Content Creation Social Media 107

Content Marketing Institute

OCTOBER 26, 2018

Competition for audience attention is fierce. million blog posts per month. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. The average fell from eight in 2015 to just four in 2017. I started a personal blog. Click To Tweet.

Content Creator 111

Content Creator Promotion Social Media Engineering 111

Content Marketing Institute

SEPTEMBER 4, 2018

American Girl has so much content – and so many content experiences – for its audience that it’s truly staggering. While all the ways American Girl connects to its audience are too numerous to cover in this one post, I’m particularly amazed by its print publications. It’s about your audience. What do they care about?

Content Marketing 111

Content Marketing Marketing Banking Insurance 111

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. A copywriter is someone who understands people, knows what his audience likes and chooses the words that will appeal to them. seconds on January 10, 2015. The principal way to accomplish this is SEO copywriting.

Copywriter 144

Copywriter Copywriting SEO Writing 144

Neil Patel

NOVEMBER 23, 2020

Respondents to a survey called Posting Into the Void reported four general types of shadowbans: a username or hashtag not showing up in search suggestions a decrease in follower engagement certain features (e.g. Up until 2015, Reddit openly shadowbanned users who broke the site’s rules by hiding their posts. Well, yes and no.

Social Media 145

Social Media Media Construction Engagement 145

Freelance Magic

FEBRUARY 27, 2024

I love writing for ecommerce and marketing tech brands because their audiences a predominantly the same: small business owners. In addition to writing blog posts for clients, I explored other revenue-generating opportunities such as offering content ideation and strategy services and case study writing.

Freelance 130

Freelance Blogger Portfolio Marketing Copy 130

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Uncover sentiment clues.

Long Form Content 107

Long Form Content Editorial Team Editorial Content Marketing 107

ProBlogger

DECEMBER 17, 2015

So far we’ve spilled the beans on everything concerning creating content , earning an income on your blog , and tips for a smashing social media strategy , and now it’s time to turn our attention to those random-but-general things that have helped thousands of you push your blogs forward this year. What was your favourite?

Post 33

Post Blogging Blog Entertainment 33

ProBlogger

DECEMBER 16, 2015

Check back tomorrow for the most popular general blogging tips we’ve published (think productivity, traffic, engagement), and catch up on our most popular posts on creating content and monetization. Our Top Tips on Social Media 2015. Special Mentions: Study Shows: Blog Posts Published on Weekends Get More Social Shares.

Social Media 35

Social Media Media Post Entertainment 35

Neil Patel

NOVEMBER 3, 2020

This is essential if you’ll be serving a wider audience in different languages. If you want to attract and nurture an audience with your personal blog, you need various content. SSMAG was created in 2015. Moreover, the theme is retina-ready, to enhance your audience viewing experience and lower bounce rate.

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

Content Marketing Institute

MAY 1, 2018

Yes, it should be well-written, addictively readable, and hit home for its intended audience. Or does it ultimately let your audience down? Content that loses sight of the audience (i.e., For a primer on good writing flow, study blogs that consistently make you want to read to the end of every piece of content.

Content 111

Content Keywords Content Creation Persuasion 111

Content Marketing Institute

AUGUST 24, 2018

From this base, Jason and team spun off several hundred derivative tracks, including infographics , mobile downloads, blog posts, SlideShare presentations, webinars , and influencer blogs. . In 2015, Jason launched the podcast to tell the story of marketing on LinkedIn through a new channel. Remix your platinum tracks.

Marketing 90

Marketing Entertainment Social Media Content Marketing 90

The Hoth

FEBRUARY 16, 2023

First, there was Google’s Mobilegeddon algorithm update that took place in 2015 – which emphasized the importance of a mobile-friendly website – especially if site owners wanted to maintain their high SERP rankings. Activities such as blog reading, online shopping, and booking appointments often occur across several devices.

Website 98

Website Landing Page Search Engine Optimization Education 98

Content Hacker

OCTOBER 25, 2022

Websites with 400+ blog posts receive more than 2x the traffic of blogs with 301-400 posts. This is from a Hubspot study in 2015 of over 13,000 blogs. It was found that companies with over 400 published blogs get 2x more traffic on average. Monthly blogs equal more traffic. more leads and 3.5x

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. What could you create if there was nothing you ‘had’ to create: no daily blog post, no weekly newsletter, no monthly report, no quarterly call, no annual customer event?

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Content Marketing Institute

JUNE 5, 2018

As Jay explains, what we view as “creative genius” is typically based on a well-polished final product that draws admiration from a broad audience. If you get traction, look for a way to incrementally expand it into a larger piece, like a blog post. Set ground rules for groundbreaking ideas.

Creativity 111

Creativity Marketing Content Creator Construction 111

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. Independent analysts, consultants, and other tech experts whom the desired audience and potential buyers already rely on for purchasing guidance make sense here, as do partners and customers. Set a clear goal. outreach began. Pre-event briefing.

Brand 111

Brand Marketing Social Media Consulting 111

Neil Patel

JANUARY 15, 2019

On July 17, 2015, Google released Panda 4.2. They didn’t want to rank sites that had thousands of 300-word blog posts with duplicate content. For example, I have one person who works for me full time going through my old blog posts to update them. But let’s look at the older updates…. Could you blame them for that?

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Content Marketing Institute

OCTOBER 26, 2017

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. Once you publish an imperfect piece of content, you have an opportunity to make it better with the input of your audience.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Neil Patel

JANUARY 7, 2023

In 2015, Google added 3.5 I have a blog post on just that subject. So even if your page has less traffic, ideally, a larger chunk of it is going to be audiences motivated to convert. It uses data from a variety of sources to provide users with information about people, places, and things. That’s a lot of data!

IT 95

IT SEO Concept Keywords 95

ProBlogger

NOVEMBER 14, 2016

Further Resources on How Procrastination Stopped Me Writing a Million Dollar Blog Post. How to Start a Blog. 10 Surefire Ways to Overcome Blogging Procrastination. At the top of my list of goals for 2013, 2014, 2015 was start a podcast. Last year, 2015, I went to a conference in the Philippines.

Blog Post 38

Blog Post IT Post Writing 38

ProBlogger

APRIL 5, 2017

Your company can and should have a blog in order to bolster your online presence by reaching new audiences and engaging existing ones, and establish your company as a leader in its field. Here is a look at 5 blogging tips from one social entrepreneur to the next: Listen to your audience. Maintain consistency.

Blogging 54

Blogging Blog Brand Awareness Editorial 54

Buffer

MARCH 16, 2016

Giveaways 2x shares per blog post When we A/B tested a blog post on body language , we split it between two variations: Version A had a giveaway at the end Version B did not The result? This might work with our audience but could have a profoundly different impact on your audience. Yes, seems obvious.

Social Media 52

Social Media Media Publisher Publishing 52

ProBlogger

NOVEMBER 9, 2015

When you write a blog post, you hope that your readers will interact, leave a comment, acknowledge that you’ve even written something, and today I’m going to talk about how to do just that – deepen that reader engagement, and some reasons why I think this is so important (particularly for those just starting out).

Blogging 45

Blogging Blog Collaboration Promotion 45

Shorthand Content Marketing

APRIL 22, 2022

So, how do you start a career as someone who writes content for websites, social media, or blog posts? Back in 2015, I wanted to do ‘something’ in the startup world. . This concept was all the rage back in 2015 because Hubspot was changing the SEO landscape by creating thousands of pieces of content per month.

Content Writer 52

Content Writer Writer Healthcare Content 52

ProBlogger

APRIL 19, 2017

You can learn more by visiting his blog at RyanHoliday.net. Emilie Wapnick wowed attendees of the 2106 Problogger Event with her talk about bringing multiple passions/interests into one blog. In 2015, she gave her TEDx presentation about why some of us don’t have one true calling. Emilie Wapnick. Find out SujanPatel.com.

Blogger 50

Blogger Editorial Agency Writer 50