Neil Patel

OCTOBER 25, 2020

Column Five Media is a creative agency that has worked with Intuit, eBay, Google, Facebook, and dozens of other global brands. By using market research to determine “how” to position your business, an agency identifies measures to differentiate your brand from competitors. Difference #2: Long-term branding vs specific targeting.

Agency 136

Agency Creativity Marketing Utilities 136

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. More live streaming on social.

Content Marketing 112

Content Marketing Marketing Content Audience 112

Neil Patel

JULY 9, 2021

In fact, influencer marketing is a tactic I’ve used countless times to build my brands and companies. All types of companies and brands take advantage of it. They have intensely engaged audiences, yet a relatively low (below 25k) follower count. They often have very active audiences. That’s why influencers come in handy.

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. Generation Z isn’t the best target audience for every brand.

Ads 145

Ads Advertising Social Media Recruitment 145

ContentWriters

SEPTEMBER 25, 2024

Today, industries like eCommerce, eLearning, health, tech, and finance rely on ghostwriting services to produce thought leadership pieces, blogs, and other strategic content that enhances brand image and supports business goals. This leads to content that is not only well-written but also tailored to the company’s specific needs and goals.

Content Creation 111

Content Creation Communication Content Creator Portfolio 111

Neil Patel

JANUARY 26, 2021

Discord has evolved considerably since its official 2015 launch. For marketers who want a different way to communicate with their audience , Discord could be just what they’ve been searching for. Anyone looking for a community to share their interest with or establish/grow an audience can set up a Discord account and get started.

Communication 132

Communication Script Text Social Media 132

Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? How can video help explain and assist with audience pain points? How will you ensure message consistency within all videos, other marketing collateral, and your overall brand voice ? Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ).

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Content Marketing Institute

MARCH 15, 2018

Audience lenses. The platform’s audience-lenses feature lets you customize your target market by regions – guaranteeing a number of impressions by age, gender, and lifestyle in that area.@Snapchat's Snapchat's audience lenses guarantee impressions by age, gender, lifestyle in a region, says @MoninaW. Click To Tweet.

Social Media 111

Social Media Advertising Promotion Retail 111

Neil Patel

JANUARY 21, 2021

Five Ways Brands and Influencers Can Use the Clubhouse App. Here’s how you can tap into the app’s community and use it to grow your brand and influence. Next time you go live, your audience will receive a push notification so they can tune in. Take a page out of their playbook and do the same thing with your audience.

Social Media 138

Social Media Media Engagement Concept 138

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Providing a video-based educational experience allows you to: Position your brand as a niche authority. Give your audience more reasons to convert. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

JULY 6, 2018

If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me. In 2015, the REI Foundation made a $1.5 At the same time, the team understands what it means to work for a retail brand. “We

Content Marketing 111

Content Marketing Marketing Content Retail 111

Neil Patel

MAY 4, 2021

Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. But that dropped from 65% in 2015, and other social channels still have validity. Each channel has a different audience (and audience size) expecting different content.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

JANUARY 12, 2021

Many brands are using Boomerang to connect, engage, and drive brand awareness. Boomerang is Instagram’s standalone app, created in 2015. So when it comes to creating videos on the Boomerang app, think light, fun, and exciting content your audience will love to see and share. What are the similarities? Shareability.

Social Media 117

Social Media Media Marketing Brand Awareness 117

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 114

Marketing Social Media Retail Search Engine Optimization 114

ProBlogger

NOVEMBER 10, 2015

Laney and Grove have both worked with ProBlogger in producing our Aussie event these last few years, but recently they’ve stepped up their involvement to oversee the whole ProBlogger brand. Every time we run an event we are asked by our international audience when we’ll be holding them outside Australia.

Blogging 45

Blogging Blog Ads Brand 45

ProBlogger

AUGUST 30, 2015

We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. Don’t overwhelm with the value: What is one simple thing your audience can do? These events are designed to build your list and make your audience love you. Check out out Pamelas example at Big Brand Webinars.

Landing Page 52

Landing Page Social Media Brand Sales 52

Content Marketing Institute

SEPTEMBER 4, 2018

The vendor offers such good information that you become loyal to the brand. American Girl has so much content – and so many content experiences – for its audience that it’s truly staggering. It’s from a brand selling dolls – but the subject has nothing to do with the dolls. It’s about your audience. Click To Tweet.

Content Marketing 112

Content Marketing Marketing Banking Insurance 112

Content Marketing Institute

DECEMBER 28, 2018

Your brand can be authentic, and still be distrusted.” That truth bomb grew from Robert’s work with a team at a large, well-known brand. The brand’s content team had found the audience didn’t trust the brand’s efforts to tell stories through its magazine and social channels. Click to enlarge.

Content Marketing 108

Content Marketing Marketing Editorial Content 108

Content Marketing Institute

NOVEMBER 26, 2017

Fast-forward to fall 2015 when we were planning for 2016. That year, working with Joe and Audience Development Manager John Hanson, we determined that a “complete profile” (translation: usable and actionable) would include: First name. Don’t ask your audience the same questions over and over. And yes, double them we did.

Finance 109

Finance Audience Promotion Content Marketing 109

Backlinko

JANUARY 8, 2024

Top 50 Most Subscribed YouTube Channels The number of subscribers a YouTube channel has clearly indicates its success and popularity among its audience. This is the clearest sign that your content is resonating with your target audience, and drawing users in. Simply put—the more, the better. 12 Goldmines 91.9M 15 Bangtan TV 76.8M

Entertainment 102

Entertainment Keywords Collaboration Script 102

Neil Patel

MARCH 15, 2021

It starts with understanding your target audience. If millennials are a key part of your target audience, then paid advertising is an effective option, because it allows you to reach these people where they’re “hanging out.” If your brand is active in these issues, then this is something you should be highlighting in your advertising.

Ads 122

Ads Advertising Manufacturing Social Media 122

Content Marketing Institute

DECEMBER 12, 2017

Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. Several years later, marketers fully understand that these kinds of images get about a 10% positive rating from our audiences, but we’re struggling with what to do instead.

Marketing 108

Marketing Content Content Creation Social Media 108

Content Marketing Institute

NOVEMBER 5, 2018

Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. A successful strategy is built for the long haul and speaks to the goals and interests of the brand, its employees, and the customers (or prospects). Purpose-driven brands also resonate with their employees.

Content 109

Content Transportation Social Media Projects 109

Content Marketing Institute

JULY 4, 2018

For example, if you opened a cupcake shop in 2015 soon after the cupcake craze had peaked, you might have had a busy year. Case study: Clothing brand Ed Hardy. Audigier’s branding acumen made Hardy’s artwork a smashing success. In 2009, the Ed Hardy brand sold $700 million in clothing and accessories.

Creativity 110

Creativity Recruitment Content Marketing Engineering 110

Neil Patel

OCTOBER 26, 2020

CB Insights found that the retail apocalypse that started in 2015 actually accelerated during the Covid-19 pandemic. These are brands you’d probably recognize. Your ecommerce consultant will refine your audience. The pandemic hasn’t been good for everyone. Brooks Brothers, GNC, Neiman Marcus, Hertz, J.

Consulting 133

Consulting Retail Persuasion Sales 133

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. Find naturals.

Storytelling 111

Storytelling Script Food Agency 111

Content Marketing Institute

OCTOBER 26, 2018

Competition for audience attention is fierce. To reach the widest possible audience, build authority, and drive traffic, content needs both social shares and backlinks. The average fell from eight in 2015 to just four in 2017. These connections give other audiences a chance to see your posts and interact with your websites.

Content Creator 111

Content Creator Promotion Social Media Engineering 111

Neil Patel

DECEMBER 18, 2020

Also, as with marketing of any kind, you need to understand your audience. In a different scenario, we see how you don’t need to own a restaurant, bar, or food brand to benefit from Yelp Elite. That platform debuted around 2015, and it’s a way for Google to offer incentives for people who regularly review local businesses.

Food 144

Food Construction Retail Social Media 144

Freelance Magic

FEBRUARY 27, 2024

It wasn’t until the pandemic that I pivoted again into writing for ecommerce and marketing technology brands. Since then, I’ve landed work with brands like Shopify, Klaviyo, CoSchedule, and Hotjar thanks to my years of experience writing marketing copy. I found a notebook from 2015. Turns out, I used to charge £38.86

Freelance 130

Freelance Blogger Portfolio Marketing Copy 130

Neil Patel

SEPTEMBER 21, 2020

In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off.

SEO 145

SEO Engagement Promotion Ads 145

Neil Patel

NOVEMBER 3, 2020

I’m fond of this theme because it’s clean, unbeatable, and will enhance your personal brand. You can also use a background image to customize the theme to your brand. This is essential if you’ll be serving a wider audience in different languages. SSMAG was created in 2015. What more could you want? You’re not alone.

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

Content Marketing Institute

SEPTEMBER 11, 2018

I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospects. A 2015 report on sales productivity by Docurated noted that sales reps can spend 31% of their time looking for the content they need.

Content 110

Content Sales Communication Management 110

Content Marketing Institute

JULY 11, 2018

The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy. Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers.

Retail 107

Retail Content Education Content Marketing 107

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. Takeaway tip: Visualizing quotes in blog posts can help you make statements backed by names well known to your audience.

Blog Post 111

Blog Post Post Content Blogging 111

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. A copywriter is someone who understands people, knows what his audience likes and chooses the words that will appeal to them. seconds on January 10, 2015. Use this handy tool to make your copy appealing to the right audience.

Copywriting 144

Copywriting Copywriter SEO Writing 144