Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. Unfetter your thinking before you make editorial plans. As content creators, we may see no alternative to scrambling to meet an editorial timetable that ‘has always been that way.’.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Uncover sentiment clues.

Long Form Content 111

Long Form Content Editorial Team Editorial Content Marketing 111

Content Marketing Institute

MARCH 21, 2018

It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Don't do a boring survey to gauge your audience's favorites, do a bracket competition, says @AnnGynn.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

JULY 6, 2018

While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences. In 2015, the REI Foundation made a $1.5 OptOutside.

Content Marketing 111

Content Marketing Marketing Content Retail 111

ProBlogger

DECEMBER 18, 2015

We’re closing out this week looking back on the year that was with a bang today – the most popular ProBlogger Podcast episodes of 2015! Darren takes us through a step-by-step plan to help you get your content out in front of a wider potential audience. Episode 12: How to Create an Editorial Calendar for your Blog.

Editorial 30

Editorial Blog Blogging Entertainment 30

Content Hacker

OCTOBER 25, 2022

This is from a Hubspot study in 2015 of over 13,000 blogs. Which content types play well with B2B audiences. When it comes to editorial tools, 73% of content marketers use a keyword research tool like Semrush for search engine optimization during the content creation process. Monthly blogs equal more traffic.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Marketing Institute

MARCH 30, 2018

After all, to attract and retain an audience, we need people to believe the content we’re creating. But the negativity wears on the rest of the audience and the content creators. Simplify what you share with your audience. But don’t be discouraged by Rohit’s pronouncement. Capture it, process it, and move on to the next idea.

Content 111

Content Social Media Content Marketing Content Creator 111

Content Marketing Institute

OCTOBER 26, 2017

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. Once you publish an imperfect piece of content, you have an opportunity to make it better with the input of your audience.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

ProBlogger

APRIL 5, 2017

Your company can and should have a blog in order to bolster your online presence by reaching new audiences and engaging existing ones, and establish your company as a leader in its field. Here is a look at 5 blogging tips from one social entrepreneur to the next: Listen to your audience. Maintain consistency. Provide genuine value.

Blog 54

Blog Blogging Brand Awareness Editorial 54

Content Marketing Institute

JULY 25, 2018

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. HANDPICKED RELATED CONTENT: Road Map to Success: Creating the Content of Your Audience’s Dreams. HANDPICKED RELATED CONTENT: Why Brands Need to Take the Plunge Into Virtual Reality Today.

Hospitality 76

Hospitality Medical Insurance Healthcare 76

ProBlogger

APRIL 19, 2017

In 2015, she gave her TEDx presentation about why some of us don’t have one true calling. Neil has taken a different approach to meet the needs of his audience. In 2015, her content marketing company was acquired by Taylor Media, the company behind the popular The Penny Hoarder blog. Emilie Wapnick. Alexis Grant.

Blogger 50

Blogger Editorial Agency Digital Marketing 50

Buffer

JULY 27, 2017

We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1 After several iterations of our content and through studying our blog posts data , we uncovered that our audience enjoys our long-form, educational blog posts.

Editorial 52

Editorial Social Media Blog Blogging 52

ProBlogger

APRIL 7, 2022

Darren’s low-tech editorial schedule. Or set reminders for when you wanted to tweet out your link based on when your audience is online. Then I made the holiest of holies: the editorial calendar. This article was originally Published 16th February 2015 and updated 7th April 2022. Schedule or publish the post.

Editorial 48

Editorial Blog Blogging Social Media 48

Moz

SEPTEMBER 27, 2020

When I say “underperforming content”, I’m referring to content, either on transactional/commercial pages or editorial ones, that does not perform up to its potential. Apart from search engines themselves, users really care about fresh content — no one wants to read an “SEO guide to improve underperforming content” that was created in 2015!

Content 74

Content Keywords Ad Copy SEO 74

ProBlogger

APRIL 7, 2022

Darren’s low-tech editorial schedule. Or set reminders for when you wanted to tweet out your link based on when your audience is online. Then I made the holiest of holies: the editorial calendar. This article was originally Published 16th February 2015 and updated 7th April 2022. Schedule or publish the post.

Editorial 26

Editorial Blog Blogging Social Media 26

ProBlogger

JUNE 5, 2017

Nikki started Styling You in July 2008 and today – 9 years later – she’s not only grown her audience, but she’s built a pretty amazing business around her blog. We talk about how Nikki built her audience and how to stand out in a competitive niche. It’s almost nine years to the date. Is this me?”

Blogger 44

Blogger Blog Blogging Social Media 44

ProBlogger

NOVEMBER 14, 2016

My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board, series of ebooks and a book all designed to help you as a blogger to grow your audience and make money from your blog. At the top of my list of goals for 2013, 2014, 2015 was start a podcast. I didn’t do it.

Blog Post 38

Blog Post IT Post Writing 38

ProBlogger

NOVEMBER 14, 2016

My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board, series of ebooks and a book all designed to help you as a blogger to grow your audience and make money from your blog. At the top of my list of goals for 2013, 2014, 2015 was start a podcast. I didn’t do it.

Blog Post 35

Blog Post IT Post Writing 35

ProBlogger

JUNE 5, 2017

Nikki started Styling You in July 2008 and today – 9 years later – she’s not only grown her audience, but she’s built a pretty amazing business around her blog. We talk about how Nikki built her audience and how to stand out in a competitive niche. It’s almost nine years to the date. Is this me?”

Blogger 38

Blogger Blog Blogging Social Media 38

ProBlogger

NOVEMBER 14, 2016

My name is Darren Rowse and I’m the blogger behind problogger.com, a blog, podcast, event, job board, series of ebooks and a book all designed to help you as a blogger to grow your audience and make money from your blog. At the top of my list of goals for 2013, 2014, 2015 was start a podcast. I didn’t do it.

Blog Post 20

Blog Post IT Post Writing 20

Neil Patel

JANUARY 21, 2021

Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply. Learn How Your Audience Finds Your Site. To be effective, you need to pinpoint the keywords that your target audience is using to find your site. Here’s how that works.

Keywords 145

Keywords Text SEO Social Media 145

Neil Patel

APRIL 9, 2021

That’s a 10% increase over 2015. Some examples include: Highlighting a new line of fall clothing with various product images Showcasing an upcoming event you are trying to promote Using a gif to relive a game-winning shot with your audience Sharing a text update on a recent company advancement. Speak directly to your audience.

Sales 145

Sales IT Text Retail 145

Publishing Trends

MARCH 22, 2023

Whether that’s a podcast that is edited for an audiobook audience, or written specifically as an audiobook, it’s a different beast from a text-first project. She believes that, as with print books, “if you have a good story, that’s what brings the audience” —though, she adds, nothing happens without discoverability.

Publisher 104

Publisher Publishing Publishing Projects 104

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. Takeaway tip: Visualizing quotes in blog posts can help you make statements backed by names well known to your audience.

Blog Post 111

Blog Post Post Content Blog 111

Jane Friedman

JANUARY 1, 2025

With recognized presses: editorial, design, and marketing support that equals that of larger houses. Value for author With recognized presses: editorial, design, and marketing support that equals that of larger houses. The author is invested in marketing, promotion, platform, and developing an audience for their books over years.

Publisher 144

Publisher Publishing Publishing Retail 144