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10 Best Blog Content Idea Generator Tools

ContentWriters

Breaking Through Content Fatigue Maybe you’ve looked through your content marketing editorial calendar only to realize you’ve been recycling the same content themes. Even the most seasoned marketer occasionally hits a wall. The strategic value lies in using Google Trends to validate and time your content ideas.

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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

Back in 2015, Nielsen wanted to determine why people purchased specific products. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The post Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience appeared first on Content Marketing Institute.

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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

What can organizations do to ensure that the brand –and its audiences – benefit? Arrow Electronics bought media properties because of the niche they appealed to, not the size of their audiences. Arrow believed it could deliver the very best information to smaller sections and segments” of the electrical-engineer audience.

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What Is a Ghostwriter?

ContentWriters

This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles. In some cases, audiences can sense when content feels disconnected or overly polished, which can undermine trust and credibility. Another concern is the possibility of a mismatch in voice. The post What Is a Ghostwriter?

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4 Content Marketing Gems to Inspire You and Your Strategy

Content Marketing Institute

The brand’s content team had found the audience didn’t trust the brand’s efforts to tell stories through its magazine and social channels. Robert brought up the “brew”-haha that arose when Starbucks introduced its #RaceTogether initiative in 2015. That truth bomb grew from Robert’s work with a team at a large, well-known brand.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Though that traffic stat is from 2015, the influence of video is only growing. Give your audience more reasons to convert. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Videos often stand out in search results thanks to the rich snippets.

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The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. Unfetter your thinking before you make editorial plans. As content creators, we may see no alternative to scrambling to meet an editorial timetable that ‘has always been that way.’.