Neil Patel

JANUARY 21, 2021

Build an Engaged Clubhouse Community. What draws me to the Clubhouse app is the potential to build an engaged community and grow your sphere of influence. Next time you go live, your audience will receive a push notification so they can tune in. Take a page out of their playbook and do the same thing with your audience.

Social Media 138

Social Media Media Engagement Concept 138

Neil Patel

MAY 4, 2021

But that dropped from 65% in 2015, and other social channels still have validity. While I enjoy my time on certain channels more than others, I don’t play favorites when engaging with my audiences. Each channel has a different audience (and audience size) expecting different content. Engage with the Community.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? How can video help explain and assist with audience pain points? Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). of marketing professionals in the world rate video as the content with the best ROI ( Adobe , 2015). Why or why not?

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. Give your audience more reasons to convert. Videos often stand out in search results thanks to the rich snippets. DIY options.

Website 111

Website Editorial Team Landing Page Content Creator 111

ContentWriters

SEPTEMBER 25, 2024

In some cases, audiences can sense when content feels disconnected or overly polished, which can undermine trust and credibility. This approach allows businesses to consistently engage with their audience, providing valuable insights and industry commentary without overburdening executives. The post What Is a Ghostwriter?

Content Creation 111

Content Creation Communication Content Creator Portfolio 111

Neil Patel

SEPTEMBER 21, 2020

In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. How to Get Google Guides to Engage with You.

SEO 145

SEO Engagement Promotion Ads 145

Backlinko

JANUARY 8, 2024

But what are those users searching for when they’re on the platform, and which channels are they engaging with the most? Top 50 Most Subscribed YouTube Channels The number of subscribers a YouTube channel has clearly indicates its success and popularity among its audience. Simply put—the more, the better. 12 Goldmines 91.9M

Entertainment 102

Entertainment Keywords Collaboration Script 102

Content Marketing Institute

SEPTEMBER 11, 2018

I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospects. We had fine-tuned the product message, developed dynamic examples and graphics, and published engaging new assets for a launch.

Content 110

Content Sales Communication Management 110

Neil Patel

NOVEMBER 13, 2020

They are incredibly effective at generation leads, engaging your audience, and much more. You could ask your audience how much they know about your brand, the products it offers, or any of today’s trending topics. Approach your audience as if you were talking to them in person. Crafting Quiz Questions.

Marketing 145

Marketing Advertising Promotion Retail 145

Content Marketing Institute

MARCH 15, 2018

The opportunity for followers to engage with lenses is much higher than with filters because users are more likely to play with them and share them. Followers engage w/ lenses more than filters b/c users are more likely to share them, says @moninaw. Audience lenses. snapchat Click To Tweet. Click To Tweet. Geofilters.

Social Media 111

Social Media Advertising Promotion Retail 111

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In 2015, the REI Foundation made a $1.5 Affect the way to engage with customers? OptOutside. The opportunity is now,” he says.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Neil Patel

NOVEMBER 23, 2020

Respondents to a survey called Posting Into the Void reported four general types of shadowbans: a username or hashtag not showing up in search suggestions a decrease in follower engagement certain features (e.g. Up until 2015, Reddit openly shadowbanned users who broke the site’s rules by hiding their posts. Triberr is one option.

Social Media 145

Social Media Media Construction Engagement 145

Neil Patel

FEBRUARY 20, 2021

Analyzing specific segments, instead of your audience as a whole, will give you a clearer idea of what makes a great customer for your business. And while this was only one of several strategies Spearmint LOVE used to improve their marketing, the end result was 991% YoY growth from 2015 to 2016.

Medical 145

Medical Audience Agency Digital Marketing 145

ProBlogger

AUGUST 30, 2015

Read How to use Google Analytics to Measure Engagement on Your blog to learn how. Don’t overwhelm with the value: What is one simple thing your audience can do? re-engagement campaigns can improve list health. You can learn more about email engagement campaigns via this great course at Hubspot.

Landing Page 52

Landing Page Social Media Brand Sales 52

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Assuming you don’t have completely overlapping audiences , if you want to be sure that you’re reaching every one of your followers, you’ll want to post your video content on all of your social media accounts.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Content Marketing Institute

SEPTEMBER 4, 2018

American Girl has so much content – and so many content experiences – for its audience that it’s truly staggering. While all the ways American Girl connects to its audience are too numerous to cover in this one post, I’m particularly amazed by its print publications. It’s about your audience. What do they care about?

Content Marketing 112

Content Marketing Marketing Banking Insurance 112

Neil Patel

JANUARY 12, 2021

Many brands are using Boomerang to connect, engage, and drive brand awareness. Boomerang is Instagram’s standalone app, created in 2015. So when it comes to creating videos on the Boomerang app, think light, fun, and exciting content your audience will love to see and share. So, how can you get started using this tool?

Social Media 117

Social Media Media Marketing Brand Awareness 117

Neil Patel

MARCH 11, 2021

Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways to make it work for them. If you’re looking for a unique and entertaining way to engage with your community, Discord bots might be the way to go. What Are Discord Bots?

Entertainment 113

Entertainment Digital Marketing Communication Engagement 113

Neil Patel

MARCH 15, 2021

If you successfully target millennials through paid ads, you’ll engage 21.97 It starts with understanding your target audience. If millennials are a key part of your target audience, then paid advertising is an effective option, because it allows you to reach these people where they’re “hanging out.” Take Allbirds shoes.

Ads 122

Ads Advertising Manufacturing Social Media 122

Content Marketing Institute

MARCH 21, 2018

But many pick their bracket because it’s a fun way to engage with their co-workers and friends. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Externally.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Neil Patel

APRIL 9, 2021

That’s a 10% increase over 2015. It can lead to increased customer engagement and can help close the sale. Speak directly to your audience. Don’t use industry jargon, but rather focus on sharing content that will move your audience to engage with the post. The frequency of searches for reviews is increasing too.

Sales 145

Sales IT Text Retail 145

Neil Patel

DECEMBER 3, 2020

But direct mail is still a great way to reach your audience, grab their attention, and connect with them on a personal level. Even better, the prospect response rate increased by 190% compared to 2015. On social media, targeting your audience is dead simple. Many marketers are in shock. But the data is undeniable. Conclusion.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Content Marketing Institute

OCTOBER 2, 2018

While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect. Comics can work for all audiences. BuddyScalera Click To Tweet.

Storytelling 110

Storytelling Pharmaceutical Brand Prose 110

Content Marketing Institute

JANUARY 3, 2018

What can organizations do to ensure that the brand –and its audiences – benefit? Arrow Electronics bought media properties because of the niche they appealed to, not the size of their audiences. Arrow believed it could deliver the very best information to smaller sections and segments” of the electrical-engineer audience.

Management 99

Management Electronics Media Architecture 99

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience.

Storytelling 111

Storytelling Script Food Agency 111

Content Marketing Institute

OCTOBER 26, 2018

Competition for audience attention is fierce. To reach the widest possible audience, build authority, and drive traffic, content needs both social shares and backlinks. The average fell from eight in 2015 to just four in 2017. HANDPICKED RELATED CONTENT: Want Engaging Social Media Content? million blog posts per month.

Content Creator 111

Content Creator Promotion Social Media Engineering 111

Content Marketing Institute

MARCH 30, 2018

After all, to attract and retain an audience, we need people to believe the content we’re creating. Before you go for the easy click prompted by outrage, shock, or fear, remember that those kinds of headlines rarely result in sustained engagement. But the negativity wears on the rest of the audience and the content creators.

Content 111

Content Social Media Content Marketing Content Creator 111

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Check your search traffic. Do your keyword research.

Long Form Content 109

Long Form Content Editorial Team Editorial Content Marketing 109

Grammarly

MAY 24, 2024

The GPT family of models was developed by OpenAI, an AI research company founded in 2015 by a group of AI experts and backed by well-known founders such as Elon Musk and Reid Hoffman. This customization supports engaging and contextually relevant interactions, creating a more personalized and helpful user experience.

Architecture 119

Architecture Text Creativity Script 119

Content Marketing Institute

AUGUST 24, 2018

In 2015, Jason launched the podcast to tell the story of marketing on LinkedIn through a new channel. The pilot episode, released on April 5, 2017, debuted with a special, invite only virtual live premiere where the audience could ask the dinner guests questions. Engaging an audience is now a form of transaction in itself,” he says. “As

Marketing 92

Marketing Entertainment Social Media Content Marketing 92

Content Marketing Institute

JULY 11, 2018

The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy. Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers.

Retail 107

Retail Content Education Content Marketing 107

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. A copywriter is someone who understands people, knows what his audience likes and chooses the words that will appeal to them.

Copywriter 144

Copywriter Copywriting SEO Writing 144

Neil Patel

NOVEMBER 3, 2020

This is essential if you’ll be serving a wider audience in different languages. If you want to attract and nurture an audience with your personal blog, you need various content. The design layout is optimized to engage readers and to cause them to explore your site further. SSMAG was created in 2015. You’re not alone.

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

Content Marketing Institute

NOVEMBER 5, 2018

That purpose speaks to both the brand and its audience. BarkBox , ThunderShirt , Kong , and Frobo all have programs that help to give back to the animal community, thus getting them in front of their target audience in a way that helps build trust and loyalty. In 2015, it released the survey results (e.g., Take on an issue.

Content 109

Content Transportation Social Media Projects 109

ProBlogger

DECEMBER 16, 2015

Check back tomorrow for the most popular general blogging tips we’ve published (think productivity, traffic, engagement), and catch up on our most popular posts on creating content and monetization. Our Top Tips on Social Media 2015. 7 Effective tips to Grow Your Social Media the Right Way. Bring a pen and notepad and take notes!

Social Media 35

Social Media Media Post Entertainment 35

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. That single blog post has generated hundreds of backlinks since it was posted in 2015. It’s time to look around for new ideas. 100+ Tools Content Marketers Really Love.

Content 108

Content Editorial Freelance Projects 108