Content Marketing Institute

NOVEMBER 26, 2017

Fast-forward to fall 2015 when we were planning for 2016. That year, working with Joe and Audience Development Manager John Hanson, we determined that a “complete profile” (translation: usable and actionable) would include: First name. Don’t ask your audience the same questions over and over. And yes, double them we did.

Finance 109

Finance Audience Promotion Content Marketing 109

Neil Patel

JANUARY 26, 2021

Discord has evolved considerably since its official 2015 launch. For marketers who want a different way to communicate with their audience , Discord could be just what they’ve been searching for. Anyone looking for a community to share their interest with or establish/grow an audience can set up a Discord account and get started.

Communication 132

Communication Script Text Social Media 132

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. Generation Z isn’t the best target audience for every brand.

Ads 145

Ads Advertising Social Media Recruitment 145

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Assuming you don’t have completely overlapping audiences , if you want to be sure that you’re reaching every one of your followers, you’ll want to post your video content on all of your social media accounts.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Content Marketing Institute

OCTOBER 26, 2018

Competition for audience attention is fierce. To reach the widest possible audience, build authority, and drive traffic, content needs both social shares and backlinks. The average fell from eight in 2015 to just four in 2017. These connections give other audiences a chance to see your posts and interact with your websites.

Content Creator 111

Content Creator Promotion Social Media Engineering 111

Neil Patel

SEPTEMBER 21, 2020

Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off.

SEO 145

SEO Engagement Promotion Ads 145

Content Marketing Institute

MAY 14, 2018

How can video help explain and assist with audience pain points? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). Why or why not?

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

ProBlogger

DECEMBER 4, 2014

Content Promotion. Its publication and promotion also need your attention because it is the actual time to attract readers so they can read it. Charities and sponsorship is a good idea to feature yourself in front the audience and influencing them to try out the services of your business. Blog Promotion' Sponsorships.

Content Creation 44

Content Creation Digital Marketing Promotion Social Media 44

Content Marketing Institute

DECEMBER 12, 2017

Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. The movie was terrible, but its promotional tactic was a watershed moment for visual content. SPONSORED BY STORYBLOCKS. The faux stock photos were the best part anyway.

Marketing 108

Marketing Content Content Creation Social Media 108

Neil Patel

FEBRUARY 20, 2021

Analyzing specific segments, instead of your audience as a whole, will give you a clearer idea of what makes a great customer for your business. And while this was only one of several strategies Spearmint LOVE used to improve their marketing, the end result was 991% YoY growth from 2015 to 2016.

Medical 145

Medical Audience Agency Digital Marketing 145

Backlinko

JANUARY 8, 2024

Top 50 Most Subscribed YouTube Channels The number of subscribers a YouTube channel has clearly indicates its success and popularity among its audience. This is the clearest sign that your content is resonating with your target audience, and drawing users in. Simply put—the more, the better. 12 Goldmines 91.9M 15 Bangtan TV 76.8M

Entertainment 102

Entertainment Keywords Collaboration Script 102

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Give your audience more reasons to convert. The platform dictates structure, pricing, and promotion. Videos often stand out in search results thanks to the rich snippets. They attract a lot of clicks even if they don’t rank in the top three.

Website 111

Website Editorial Team Landing Page Content Creator 111

Neil Patel

MAY 4, 2021

But that dropped from 65% in 2015, and other social channels still have validity. While I enjoy my time on certain channels more than others, I don’t play favorites when engaging with my audiences. Each channel has a different audience (and audience size) expecting different content. I do my best to show up everywhere.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

NOVEMBER 23, 2020

Don’t spam people and don’t be overly promotional. Instagram prefers “photos or videos that are appropriate for a diverse audience”… so less family-friendly content may be at risk of a shadowban. Up until 2015, Reddit openly shadowbanned users who broke the site’s rules by hiding their posts. Triberr is one option.

Social Media 145

Social Media Media Construction Engagement 145

Jane Friedman

MARCH 4, 2024

I know because I started mine ( The Hot Sheet ) in 2015. There are a few reasons for that, but the biggest by far is that my free newsletter is a better marketing and promotion vehicle than the paid one. You’re going to spend some serious time developing original content to attract an audience. Maybe it will, maybe it won’t.

Writer 142

Writer Publishing Publisher Publishing 142

ProBlogger

AUGUST 30, 2015

Don’t overwhelm with the value: What is one simple thing your audience can do? These events are designed to build your list and make your audience love you. This is a good way to create an initial audience on Facebook. Can you cross promote with them? What is the gateway problem you can solve?

Landing Page 52

Landing Page Social Media Brand Sales 52

Smart Blogger

JUNE 13, 2024

You introduce your audience to a product or service and, if they buy using your unique affiliate site link, you earn an affiliate commission. In other words: find a product or service you like, promote it to your blog’s readers, and earn part of the profit on each affiliate sale. What is Affiliate Marketing? Absolutely. Back to Top 2.

Promotion 105

Promotion Publishing Publishing Publisher 105

Content Marketing Institute

SEPTEMBER 11, 2018

I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospects. A 2015 report on sales productivity by Docurated noted that sales reps can spend 31% of their time looking for the content they need.

Content 110

Content Sales Communication Management 110

Neil Patel

APRIL 9, 2021

That’s a 10% increase over 2015. Some examples include: Highlighting a new line of fall clothing with various product images Showcasing an upcoming event you are trying to promote Using a gif to relive a game-winning shot with your audience Sharing a text update on a recent company advancement. Speak directly to your audience.

Sales 145

Sales IT Text Retail 145

The Creative Penn

AUGUST 7, 2023

You were last on the show in 2015, which is kind of crazy. Written Word Media has moved on a lot since you were last on the show in 2015. Ricci: Yeah, so we have grown and evolved a lot since 2015. So that's the vision, which is very different from when we chatted in 2015. I didn't realize it been so long. Time flies.

Ads 98

Ads Marketing Retail Publishing 98

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. Takeaway tip: Visualizing quotes in blog posts can help you make statements backed by names well known to your audience.

Blog Post 111

Blog Post Post Content Blog 111

Content Marketing Institute

AUGUST 24, 2018

In 2015, Jason launched the podcast to tell the story of marketing on LinkedIn through a new channel. The pilot episode, released on April 5, 2017, debuted with a special, invite only virtual live premiere where the audience could ask the dinner guests questions. Engaging an audience is now a form of transaction in itself,” he says. “As

Marketing 92

Marketing Entertainment Social Media Content Marketing 92

Express Writers

JUNE 14, 2024

In order to get the most mileage out of your online copy writing, you should aim for a balance between pleasing both your audience and the search engines. Breakthrough Copywriting helps you zone into your target audience by establishing emotional connections and tap into their subconscious.

Copywriter 98

Copywriter Copywriting Content Creator Copy 98

Content Marketing Institute

OCTOBER 3, 2018

Do this: Even if you encourage your audience to use brand-specific hashtags, seek written permission from the content creator before reposting. In 2015, Groupon was hit with a class action lawsuit for stealing location-tagged photos from Instagram and using the images to promote those businesses with Groupon deals.

Social Media 111

Social Media Brand Media Content Creator 111

Express Writers

MAY 29, 2024

An interview published by Forbes reveals some of his well-kept secrets: he surprises his audience with well-written informative materials that answer their daily questions. As a bold promoter of freedom of speech in his country, Amit made the first steps towards becoming the first Professional Blogger in India. Amit Agarwal.

Blogger 98

Blogger Social Media Education Content Creator 98

Neil Patel

MARCH 11, 2021

Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways to make it work for them. If you already have an audience, this strategy will benefit you. You can automatically kick someone if they promote ads, unwanted links, or spam.

Entertainment 113

Entertainment Digital Marketing Communication Engagement 113

Content Marketing Institute

MARCH 21, 2018

It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Don't do a boring survey to gauge your audience's favorites, do a bracket competition, says @AnnGynn.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. Promote the difference that marketers make in the world. and, on the other, a depth of substance that some people in the audience may find inaccessible. What are you building?

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. A copywriter is someone who understands people, knows what his audience likes and chooses the words that will appeal to them.

Copywriter 144

Copywriter Copywriting SEO Writing 144

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. Independent analysts, consultants, and other tech experts whom the desired audience and potential buyers already rely on for purchasing guidance make sense here, as do partners and customers. Set a clear goal. outreach began. “It’s Social media cards.

Brand 111

Brand Marketing Social Media Consulting 111

Buffer

NOVEMBER 13, 2023

Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?   A great way to do this is to send out invites or special discount codes to certain segments of your audience. The move generated a ton of buzz The result?

Marketing 114

Marketing Social Media Retail Search Engine Optimization 114

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Next, Google plans to introduce promoted pins on Maps with a special API key. Another great feature that you get with the ad is in-store promotion.

Brand 126

Brand Retail Ads SEO 126

Content Marketing Institute

AUGUST 3, 2018

We talk a lot in content marketing about how stories can engage, educate, and win over audiences. We designed The One Brief as a champion of brand journalism that helps the company better articulate a storyline across varying points of view to give our audiences insightful perspectives on important topics,” Venetta explains.

IT 74

IT Content Content Creation Social Media 74

Neil Patel

JANUARY 21, 2021

Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply. This is fundamental — there is no point in promoting or building links to an unhealthy site. Learn How Your Audience Finds Your Site. Link Building has Changed.

Keywords 145

Keywords Text SEO Social Media 145

Grammarly

MAY 31, 2024

OpenAI is an AI research company founded in 2015. OpenAI says it’s committed to using its influence and technologies to prevent AI and AGI from being used in harmful ways or promoting power imbalances. With OpenAI’s API, developers can create various applications customized to any audience or industry. What does OpenAI do?

IT 102

IT Contractor Content Creation Text 102

Content Marketing Institute

JULY 11, 2018

The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy. Fortunately, you don’t have to alter the calendar to influence your audience members’ purchasing process or convert them into customers.

Retail 107

Retail Content Education Content Marketing 107

Content Marketing Institute

AUGUST 31, 2018

Beverly’s work as head of the team that strategizes, conceives, creates, and distributes the social content promoting these experiences earned her a nomination for Content Marketer of the Year. Many of these properties have distinct brand characteristics and audience segments. And it offers several lessons for other marketers.

Brand 96

Brand Entertainment Content Hospitality 96