Neil Patel

JULY 9, 2021

The growth of influencers and social media platforms is astounding, to say the least. They have intensely engaged audiences, yet a relatively low (below 25k) follower count. They often have very active audiences. They analyzed how engaged their audiences were in comparison to major celebrity influencers.

Storytelling 145

Storytelling Creative Director Social Media Search Engine Optimization 145

Neil Patel

OCTOBER 25, 2020

The company’s visual identity and logo has evolved tremendously from 1997 to 2015 , but its fundamental brand colors, red, blue, yellow, and green remains: The reason for this is that branding, usually executed by creative agencies, takes a long-term approach. Take Google, for example. And this was the case with Google. It depends.

Agency 136

Agency Creativity Marketing Utilities 136

Neil Patel

MARCH 17, 2021

Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can target with your paid ads. By 2000, that number had climbed to 413 million, before roughly doubling every five years up until 2015. Generation Z isn’t the best target audience for every brand.

Ads 145

Ads Advertising Social Media Recruitment 145

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Assuming you don’t have completely overlapping audiences , if you want to be sure that you’re reaching every one of your followers, you’ll want to post your video content on all of your social media accounts.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Content Marketing Institute

MARCH 15, 2018

Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. Audience lenses. Want to make sure your audience members share their experience with your brand?

Social Media 111

Social Media Advertising Promotion Retail 111

ProBlogger

DECEMBER 16, 2015

With the ever-changing Facebook algorithm, nothing but crickets on Twitter, and Instagram being a slow-moving feast, we’ve seen a huge response to our posts on the topic of social media this year. Our Top Tips on Social Media 2015. 7 Effective tips to Grow Your Social Media the Right Way.

Social Media 35

Social Media Media Post Entertainment 35

Buffer

MARCH 16, 2016

You could write guest posts (Leo wrote 150 articles in 9 months when Buffer first launched), optimize for SEO traffic , or drive visitors through social media. On the Sidekick blog (which now redirects to the HubSpot Sales Blog ), we ran a series of social media experiments to drive more traffic. The options are endless.

Social Media 52

Social Media Media Publishing Publisher 52

Neil Patel

DECEMBER 31, 2020

But interest has been pretty stable since about 2015: What does this tell us? Its colorful, image-heavy interface feels more like a social media site than an RSS reader. Priced from: Free Best for: Social media monitoring. From a marketing perspective, the biggest “win” is as a social media monitoring tool.

Social Media 143

Social Media Landing Page Content Creation Lead Generation 143

Neil Patel

DECEMBER 18, 2020

Also, as with marketing of any kind, you need to understand your audience. That platform debuted around 2015, and it’s a way for Google to offer incentives for people who regularly review local businesses. Local guides receive a badge on their profile, social media features, and even an annual thank you gift of unknown value.

Food 144

Food Construction Retail Social Media 144

ProBlogger

JANUARY 25, 2015

2015 will see this trend grow even further. From search results to social media, the internet is getting more and more local. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Take your content right where your audience is. Content Marketing. Blog Promotion'

Marketing 55

Marketing Advertising Content Creation Promotion 55

Neil Patel

JANUARY 26, 2021

Discord has evolved considerably since its official 2015 launch. For marketers who want a different way to communicate with their audience , Discord could be just what they’ve been searching for. Anyone looking for a community to share their interest with or establish/grow an audience can set up a Discord account and get started.

Communication 132

Communication Script Text Social Media 132

Content Marketing Institute

JUNE 18, 2018

If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. Though that traffic stat is from 2015, the influence of video is only growing. Give your audience more reasons to convert. Video isn’t just for social media feeds. That’s a wrap.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

DECEMBER 12, 2017

Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. Several years later, marketers fully understand that these kinds of images get about a 10% positive rating from our audiences, but we’re struggling with what to do instead.

Marketing 108

Marketing Content Content Creation Social Media 108

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

Content Marketing 111

Content Marketing Marketing Storytelling Content 111

Buffer

NOVEMBER 13, 2023

Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers?   A great way to do this is to send out invites or special discount codes to certain segments of your audience. The move generated a ton of buzz The result?

Marketing 114

Marketing Social Media Retail Search Engine Optimization 114

Content Marketing Institute

JULY 6, 2018

While much of REI’s content resonates with a wide audience of adventurers, some of its boldest initiatives have been designed to expose – and celebrate – specific audiences taking part in outdoor experiences. You need look no further than social media to see both newbies and pros proudly tagging their content with #OptOutside.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. Takeaway tip: Visualizing quotes in blog posts can help you make statements backed by names well known to your audience.

Blog Post 111

Blog Post Post Content Blogging 111

ProBlogger

AUGUST 30, 2015

Don’t overwhelm with the value: What is one simple thing your audience can do? Link your social media profiles to your email unsubscribe. Want more ideas to integrate social media and email? Check out Buffers post 6 Creative Ways to Combine Social Media and Email. Social Media.

Landing Page 52

Landing Page Social Media Brand Sales 52

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience.

Storytelling 111

Storytelling Script Food Agency 111

Neil Patel

MARCH 15, 2021

It starts with understanding your target audience. If millennials are a key part of your target audience, then paid advertising is an effective option, because it allows you to reach these people where they’re “hanging out.” Run Ads on the Social Media Platforms Millennials Use the Most. In the past, this was pretty easy.

Ads 122

Ads Advertising Manufacturing Social Media 122

Content Marketing Institute

OCTOBER 26, 2018

Competition for audience attention is fierce. In this content landscape, social sharing alone won’t push content enough to generate business value. To reach the widest possible audience, build authority, and drive traffic, content needs both social shares and backlinks. Social posts tend to have a limited shelf life.

Content Creator 111

Content Creator Promotion Social Media Engineering 111

Content Marketing Institute

AUGUST 24, 2018

Less than five years ago, social media giant LinkedIn wasn’t the top result for searches related to LinkedIn for marketing. Sites that covered social media best practices, such as Social Media Examiner, outranked it. But he’s clearly comfortable in front of the camera and live audiences, too.

Marketing 92

Marketing Entertainment Social Media Content Marketing 92

ProBlogger

DECEMBER 4, 2014

When your goal is to create links, don’t just start sharing on social media platforms or via email marketing. In order to create quality links with guest blogging, you need to find top publications in your field, which are also getting good amount of social media shares and traffic. Sponsorships. Blog Promotion'

Content Creation 44

Content Creation Digital Marketing Promotion Social Media 44

Neil Patel

SEPTEMBER 21, 2020

In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off.

SEO 145

SEO Engagement Promotion Ads 145

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. Step by step, then, SEO is when: You research keywords … Then select a particular keyword and … Use that keyword to write content … Which other people then read and share on Twitter, Facebook, their own blogs and other social media platforms.

Copywriting 144

Copywriting Copywriter SEO Writing 144

Express Writers

MAY 29, 2024

An interview published by Forbes reveals some of his well-kept secrets: he surprises his audience with well-written informative materials that answer their daily questions. She is constantly active on social media platforms and spends most of her day podcasting and coding. Ileane Smith is not your average Social Media Diva.

Blogger 98

Blogger Social Media Education Content Creator 98

Grammarly

MAY 24, 2024

The GPT family of models was developed by OpenAI, an AI research company founded in 2015 by a group of AI experts and backed by well-known founders such as Elon Musk and Reid Hoffman. It can also analyze customer sentiment from social media comments, reviews, and surveys.

Architecture 119

Architecture Text Creativity Script 119

Content Marketing Institute

NOVEMBER 5, 2018

That purpose speaks to both the brand and its audience. It used its social media channels to remind people about voting deadlines. In 2015, it released the survey results (e.g., Done well, purpose-related marketing will enable you to build trust and rapport with your targeted audience. Take on an issue.

Content 109

Content Transportation Social Media Projects 109

Neil Patel

JANUARY 21, 2021

Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply. In the past, organic search drove most website visitors , crushing non-organic channels like paid search and social media. Learn How Your Audience Finds Your Site.

Keywords 145

Keywords Text SEO Social Media 145

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. She sought to secure IT influencers to: Attend the event (and share and amplify news about it on social media). Employees , vendors, users, and partners can be tapped for influential case studies, video testimonials, and social sharing.

Brand 111

Brand Marketing Social Media Consulting 111

Freelance Magic

FEBRUARY 27, 2024

I wrote guides to Google ads, social media how-tos, and listicles about the latest digital marketing trends. I love writing for ecommerce and marketing tech brands because their audiences a predominantly the same: small business owners. I found a notebook from 2015. Turns out, I used to charge £38.86

Freelance 130

Freelance Blogger Portfolio Marketing Copy 130

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Uncover sentiment clues.

Long Form Content 109

Long Form Content Editorial Team Editorial Content Marketing 109

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Social media monitoring 2.7% Audience measurement 0.9% Usage and behavioral studies 11% (Media) Audience research 10.3% Other quantitative 1.7%

Marketing 103

Marketing Electronics Social Media Text 103

Neil Patel

SEPTEMBER 24, 2020

You can focus your efforts on a very specific target audience and create a lot of buzz for your offerings – all this without breaking the bank! Additionally, our team of experts – top-level and in-house marketing managers – are well-versed in what clicks and what doesn’t on a social media platform like Facebook.

Ads 99

Ads Agency Advertising Social Media 99

Content Marketing Institute

AUGUST 31, 2018

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Many of these properties have distinct brand characteristics and audience segments. 3 Models (and Tools) to Understand, Predict, and React to Your Social Media. Social is a big channel to download the app now.”.

Brand 96

Brand Entertainment Content Hospitality 96

ProBlogger

DECEMBER 17, 2015

So far we’ve spilled the beans on everything concerning creating content , earning an income on your blog , and tips for a smashing social media strategy , and now it’s time to turn our attention to those random-but-general things that have helped thousands of you push your blogs forward this year.

Post 33

Post Blogging Blog Entertainment 33

Grammarly

APRIL 10, 2024

OpenAI was founded in 2015 to create artificial intelligence that’s “safe and benefits all humanity.” The app interface may allow you to enter keywords, brand voice and tone, and audience segments and automatically incorporate that information into your prompts. Who created GPT-4? OpenAI released GPT-4 on March 14, 2023.

IT 122

IT Text Prose Architecture 122