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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

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Video Storytelling Secrets From an Award-Winning Series

Content Marketing Institute

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience.

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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

They have intensely engaged audiences, yet a relatively low (below 25k) follower count. They often have very active audiences. They analyzed how engaged their audiences were in comparison to major celebrity influencers. This publicity reinforces your brand to the audience and gives you valuable traffic and interest.

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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

How can video help explain and assist with audience pain points? Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). of marketing professionals in the world rate video as the content with the best ROI ( Adobe , 2015). Video Storytelling Secrets From an Award-Winning Series.

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How to Get Started With Video Marketing

Neil Patel

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Assuming you don’t have completely overlapping audiences , if you want to be sure that you’re reaching every one of your followers, you’ll want to post your video content on all of your social media accounts.

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4 Content Marketing Gems to Inspire You and Your Strategy

Content Marketing Institute

The brand’s content team had found the audience didn’t trust the brand’s efforts to tell stories through its magazine and social channels. Robert brought up the “brew”-haha that arose when Starbucks introduced its #RaceTogether initiative in 2015. That truth bomb grew from Robert’s work with a team at a large, well-known brand.