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Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. But the concept is frequently misunderstood. Click To Tweet.

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. ? ?. Comics aren’t just SMASH, WHAM, KAPOW! BuddyScalera Click To Tweet. storytelling Click To Tweet.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Though that traffic stat is from 2015, the influence of video is only growing. Providing a video-based educational experience allows you to: Position your brand as a niche authority. You can also create and market a standalone app for your video course, creating new discovery (through app stores) and engagement channels for your brand.

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5 Ways to Build a Following on Clubhouse

Neil Patel

Five Ways Brands and Influencers Can Use the Clubhouse App. Here’s how you can tap into the app’s community and use it to grow your brand and influence. It gives you a chance to bring your brand values to the forefront and have meaningful discussions with your audience. While podcast popularity has grown by 37.5%

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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. You can learn more about this concept in Pamelas fabulous post on the subject at Copyblogger. Check out out Pamelas example at Big Brand Webinars. Look at your brands Instagram account. Need an example of content events?

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19 Strategies That’ll Help You Become an Influencer

Neil Patel

Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different.

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How to Explain Content Marketing to Anyone [Fresh Examples]

Content Marketing Institute

The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. The vendor offers such good information that you become loyal to the brand. Contentmarketing is educational. Click To Tweet.